different situations in marketing which requires different strategies. With physical product marketing you need to consider the product‚ price‚ place and promotions which are the standard 4Ps approach. When it’s come to marketing of services you need to consider people‚ process and proof on top of the standard 4Ps approach. Services are intangible‚ inseparable‚ perishable and variable. To price a physical product you have to demonstrate and explain its benefits in relation to customer needs‚ but to
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THE ROLE OF MARTEKING MIX IN AN ORGANISATION ABSTRACT: The marketing mix is an integral tool in building an effective marketing strategy and implementing it with tactics. The main objective of this study is to understand the role of marketing mix. This study can be used as a tool to assist in pursuing marketing objectives. Marketing mix: is a business tool used in marketing and by marketing professionals. The marketing mix is often crucial when determining a product or brand ’s offering‚ and
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The Analysis and Comparison of IKEA’s ‘bricks’ and ‘clicks’ Operation by 4Ps 1. The background of IKEA IKEA has been founded by Ingvar Kamprad in 1943. After more than 60 years of vigorous development IKEA has become the world’s leading multinational company and is the world’s largest company of household goods and retail (Kling & Goteman‚ 2003). On February in 2010 IKEA has 313 large stores in 37 countries and areas in the world. The annual printing volume of IKEA catalog is up to one hundred
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OVERVIEW In the 1990’s Pfizer experienced tremendous growth and strong financial performance. The success of its blockbuster drugs and newly released prescription drugs with a vast consumer market‚ allowed Pfizer to increase its customer base and raises its prices. Lately growth has slipped to just 2% a year. Pfizer’s pipeline of drugs has failed to provide a recent blockbuster. If no big drug releases occur before some of Pfizer’s current high dollar drugs lose their patent protection Pfizer
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equilibrium price‚ we simply add the condition that quantity demanded equals quantity supplied in equilibrium: QD = QS = QE Demand Function 5P=-Q+46 Supply Function 4P=Q+8 QD =-5P+46 QS=4P-8 WN1 To work out equilibrium price and quantity we equate the equations -5P+46=4P-8 -5P-4P=-8-46 -9P=-54 P=6 Substituting the P value in 5P=-Q+46 so‚ 5x6=-Q+46 Q=16 So
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November 2012 The Business Environment “ Sanofi-Aventis‚ between innovation and acquisition” Wafi Djebbar Table of Contents Executive Summary 3 1. Introduction 3 2.Sanofi Description and Background......…………………………………………………………………………………….......4 3. Sanofi Business Environment 4 3.1. Political Factors 4 3.2. Economic Factors 5 3.3. Social Factors 7 3.4. Technological Factors 7 3.5. Environmental Factors 8 3.6. Legal Factors……………………………………………………………………………………………………………………………8
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Technology Effects CMGT/557 Emerging Technologies and Issues October 10‚ 2011 Information System Abstract This document will present a technology that has changed the way society sees the movie and TV industry. This paper will present details of how this technology impacted its industry‚ how it is used‚ how people‚ and competitors reacted. Examples will be provided of
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When it comes to the declining industry I chose Blockbuster‚ since it once was a very successful franchise‚ but now the market have decreased the demand for physical rentals. Blockbuster’s threat is that their products have become outdated by new products (like Netflix‚ Red box‚ iTunes‚ etc.) that do not require the clients to go on a physical store in order to make a video rental. Because of this new technological advances Blockbuster has lost it’s competitive advantage among the competition
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The company I have chosen to do the external environment scan is Redbox. Redbox is in the movie rental business via self service kiosks. Redbox is wholly owned subsidiary of Coinstar Inc. Laws and Regulations: There are some specific laws and regulations under which the movie rental business like Redbox should operate. But due to the growing popularity of renting videos through mail‚ online and kiosks‚ most of these laws will probably have to change or modified to fit the new way of people
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orbit thus releasing more energy and waves of shorter wavelengths. 3. a. Draw the energy-level diagram and write the electronic configuration for zirconium (element 40). (3 marks) Energy-level diagram for zirconium is drawn below: 4d 5s 4p 3d 4s 3p 3s 2p 2s 1s Electronic configuration for zirconium is given below: 1s2 2s2 2p6 3s2 3p6 4s2 3d10 4p6 5s2 4d2 b. Use the diagram to explain why the Zr4+ ion exists. (2 marks) When the outer orbitals are
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