NETFLIX INC FORMReport) 10-K (Annual Filed 02/01/13 for the Period Ending 12/31/12 Address 100 WINCHESTER CIRCLE . LOS GATOS‚ CA 95032 408-540-3700 0001065280 NFLX 7841 - Video Tape Rental Broadcasting & Cable TV Services 12/31 Telephone CIK Symbol SIC Code Industry Sector Fiscal Year http://www.edgar-online.com © Copyright 2013‚ EDGAR Online‚ Inc. All Rights Reserved. Distribution and use of this document restricted under EDGAR Online‚ Inc. Terms of Use. Table of Contents UNITED
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Netflix Vision & Mission In Netflix’s own description of its vision for sustainable long-term future‚ the company describes a few critical elements necessary for growth [Netflix.com]. Its vision encompass the evolution of internet TV‚ replacement of “linear TV” by the internet TV‚ development of interactive applications‚ and enhancement of streaming capability to virtual limitless access capability. But perhaps‚ there’s a more hidden message in Netflix’s mission statement that offers a more
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Conclusion 16 Appendix 1: Top 200 Titles 17 Appendix 2: BCG Growth-Share Matrix 17 References 17 Executive summary * Netflix is the current leader in the online video entertainment business. They gained first mover advantage with their home delivery DVD rental system‚ eliminating the traditional brick and mortar competitors such as Blockbuster and Movie Gallery. Netflix received brand loyal customers through their low monthly prices‚ the easy to use movie selection navigation software and their
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Netflix: Why it Works Tava Dennis MGT 323 February 5‚ 2014 Stephen Theriault Abstract Netflix is a popular and affordable choice for film entertainment enthusiast and has seen significant growth in just over decade. As a novice and avid Netflix subscriber‚ we have found a company that has found its target market in our home. It appears that Netflix founder‚ Reed Hastings‚ made the right business moves at the right time. He entered the market at a time when he could have found himself failing
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Introduction Our assigned company‚ Netflix‚ does not have a sustainability report in their form 10-K‚ nor do they have any mention to Corporate Social Responsibility (CSR) that can be located on their webpage. After an exhausting search through third party sites‚ it has been determined that Netflix has no mention of CSR. So‚ in that vein‚ we accepted the challenge in designing a CSR report for Netflix. CSR can be dissected into three broad categories; Social Responsibility‚ Economic Responsibility
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Netflix Business Plan Company Overview Founded in 1997‚ Netflix is the world’s leading Internet subscription service for enjoying movies and TV shows. Globally‚ the company has over 23 million streaming members. Netflix is in the Video Entertainment Industry. Some of the many streaming devices include: the Xbox 360‚ Wii‚ PS3‚ iPad‚ and iPod‚ to name a few. In all‚ there are more than 700 devices that are available for streaming from Netflix. Corporate Headquarters is located on
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Impact of horizontal and vertical conflict to Netflix Horizontal and vertical conflict has a great impact on Netflix. Less than a decade ago‚ if you wanted to watch a movie in the comfort of your own home‚ your only choice was to roust yourself out of your recliner and trot down to the local Blockbuster or other neighborhood movie-rental store. Blockbuster is still the world’s largest store-rental chain with over 9‚000 stores in 25 countries and $4.1 billion in annual sales. But its revenues have
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When Netflix first started the technology of DVD was just getting into the market. This posed a limited market as most people still had VHSs. One of their competitions‚ Blockbuster carried DVDs also‚ but customers saw it was a convenience that Blockbusters were generally ten minutes away from at least 70% of U.S. populated homes. It had not hit customers yet‚ that they would not have to leave their homes to rent movies‚ and that it was actually an advantage for customers‚ which Netflix was trying
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Randolph in 1997‚ and is headquartered in Los Gatos‚ California. The company started its online DVD rental business by launching Netflix.com‚ offering pay-perDVD rental services by delivering DVDs via mail. As the company prospered during late 1999‚ NetFlix replaced its pay-per-DVD revenue model with a fixed monthly fee system that allowed customers to rent up to 4 DVDs per month with no due dates or late fees. In February 2000‚ it launched a new plan‚ where‚ with a monthly fee of $19.95 instead of its
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Netflix was the first company to create an online DVD movie rental service. The service has created a new movie market niche which has secured them a competitive first-mover advantage in this new high-tech venture. The popularity of the service has sparked the interest of market competitor Blockbuster who may become a growing threat to Netflix should they enter the online movie rental market (Perreault‚ 2004). Netflix was founded by Reed Hastings‚ Netflix was incorporated on August 29‚ 1997
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