IBM Global Business Services Executive Report Customer Relationship Management IBM Institute for Business Value From social media to Social CRM What customers want The first in a two-part series IBM Institute for Business Value IBM Global Business Services‚ through the IBM Institute for Business Value‚ develops fact-based strategic insights for senior executives around critical public and private sector issues. This executive report is based on an in-depth study by the Institute’s
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in order to upgrade the cognitive communication from 1.0 to 2.0 (many-to-many‚ interaction between all the participants) in lectures was made. On the approach to the problem‚ we explored a PowerPoint presentation with the integration of the micro blogging tool Twitter‚ as a basis for addressing the characteristics of cognitive communication 2.0. For data collection a questionnaire was designed‚ based on literature‚ and intended to evaluate several dimensions of the resource used‚ namely: i) pedagogical
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PART 1 Understanding Marketing Management Chapter 1 | Defining Marketing for the 21st Century Chapter 2 | Developing Marketing Strategies and Plans a Ch ter p 1 In This Chapter‚ We Will Address the Following Questions 1. Why is marketing important? 2. What is the scope of marketing? 3. What are some core marketing concepts? 4. How has marketing management changed in recent years? 5. What are the tasks necessary for successful marketing management? One of the key factors in Barack
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evaluate what happens to news and information in the digital age‚ by analyzing TWO case studies of online journalism‚ citizen journalism or blogging. For most of us‚ using the Internet has become as easy as reaching for our pocket and grabbing our smart phones. Our need to have immediate access to news‚ social networks‚ “clouds”‚ and maybe even our own blogging site has become increasingly bigger. We now want to do everything everywhere‚ access all areas and let our friends know about it. In the past
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Mobile Computing and Social Networking Student: Kristopher Bryant Professor: Dr. Edwin R. Otto Course Title: Information Systems Decision Making Date: August 18‚ 2012 Being healthy is one of our greatest assets that people take for granted when experiencing good health and one that is missed when experiencing illness. Anstett (2012) states that “employers all over the country‚ from big companies to city governments‚ increasingly are offering workplace health insurance policies that reward
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Overview of Electronic Commerce Learning Objectives 1. Define electronic commerce (EC) and 2. 3. 4. 5. describe its various categories. Describe and discuss the content and framework of EC. Describe the major types of EC transactions. Discuss e-commerce 2.0. Describe social commerce and social software. Copyright © 2012 Pearson Education‚ Inc. Publishing as Prentice Hall 1-2 Learning Objectives 6. Understand the elements of the digital world. 7. Describe the drivers of EC as they relate to
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teiMany social networking web sites have a lot of bells and whistles. Sites like MySpace and Facebook let users build profiles‚ upload pictures‚ incorporate multimedia‚ keep a blog and add strange programs into homepages. But one web company with a very simple service is rapidly becoming one of the most famous social networking service providers: Twitter. Twitter is an online social networking service and microblogging service that enables its users to send and read text-based messages of up to
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Establishing a personal connection with prospective and existing students is essential to Alaska Pacific University. That’s why the private college employs some of the latest Internet technology to make its website more engaging lo visitors‚ who can explore through different entry points based on their areas of interest. They can quickly locate and view information from a programs‚ academics or admissions perspective. Offering information in a more categorized fashion makes it more meaningful
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Material Interestingly enough‚ some are still completely unaware of this new form of communication that is linking the entire world into the same conversation. With over 11 million users worldwide‚ me included‚ Twitter is a rapidly growing micro blogging social network. In the time it takes to order a latte from Starbucks‚ followers (people who “friend” one or more twitter account) can get updated on what their brother ate had for breakfast that morning‚ John Mayer making a joke about how his laptop
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“All literacy practices can be considered creative.” Discuss. (2000 words) Prior to any discussion on the topic‚ it is imperative that the definitions for the key terms are given so as to ensure complete clarity. Literacy practices refers to “people’s everyday practices of producing and interacting with texts.” (Papen and Tusting‚ p312) This can include basic and tedious practices such as filling in forms‚ to more interesting practices such as writing a newspaper article‚ or composing a song perhaps
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