emeraldinsight.com/0960-4529.htm MSQ 17‚1 Customer based brand equity: evidence from the hotel industry ¨¸ Ruchan Kayaman and Huseyin Arasli Eastern Mediterranean University‚ Gazimagusa‚ Turkey Abstract Purpose – The paper aims to explore interrelations of the four brand equity components; brand awareness‚ brand loyalty‚ perceived quality and brand image in hotel industry and improve the conceptualization of customer-based hotel brand equity. Design/methodology/approach – The paper is based on the
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How to build brand equity Contents I. Introduction II. What is brand equity? • Definition: Brand equity • Sources of brand equity • Positive brand equity vs. negative brand equity III. Creating brand equity • Brand position • How to create brand equity? - Selecting brand elements - Integrating with marketing activities - Creating secondary brand associations IV. Summary and Conclusion V. References Introduction In modern society‚ brands
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FAST CRAM Printer Types Dot Matrix • An impact printer that transfers characters by striking a pattern (from a matrix) through an inked ribbon and onto paper. • The most common number of pins on a dot matrix printer is 9‚ 18‚ or 24. • The speed of dot matrix printers is measured in characters per second (CPS). Common speeds for a dot matrix printer are 32 to 72 CPS. • Dot matrix printers can use either a friction feed or a tractor feed system to move paper through the printing
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Material Safety Data Sheet Oxygen Section 1. Chemical product and company identification Product name Supplier : Oxygen : AIRGAS INC.‚ on behalf of its subsidiaries 259 North Radnor-Chester Road Suite 100 Radnor‚ PA 19087-5283 1-610-687-5253 Product use Synonym : Synthetic/Analytical chemistry. : Molecular oxygen; Oxygen molecule; Pure oxygen; O2; Liquid-oxygen-; UN 1072; UN 1073; Dioxygen; Oxygen USP‚ Aviator’s Breathing Oxygen (ABO) : 001043 : 6/16/2011. MSDS # Date
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Mark Zuckerberg‚ in full Mark Elliot Zuckerberg (born May 14‚ 1984‚ Dobbs Ferry‚ New York‚ U.S.)‚ American computer programmer who was cofounder and CEO (2004– ) of Facebook‚ a social networking Web site. After attending Phillips Exeter Academy‚ Zuckerberg enrolled at Harvard University in 2002. On February 4‚ 2004‚ he launched thefacebook.com (renamed Facebook in 2005)‚ a directory in which fellow Harvard students entered their own information and photos into a template that he had devised. Within
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5 5 6 8 8 7 Learning Objectives 3 Topic Recording transactions Recording transactions Computing retained earnings Computing total liabilities Computing net income Computing net income Computing change in cash Alternative forms of equity Alternative forms of equity Articulation of financial statements Skills Analysis‚ communication Analysis‚ communication Analysis Analysis Analysis Analysis Analysis Analysis Analysis Analysis Exercises 2.1 2.2 2.3 2.4 2.5 2.6 2.7 2.8 2.9 2.10 2.11 2.12
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Introduction Employee assistance programs are often described as a benefit program that is offered by employers. Employee assistance programs most often referred to as EAPs are intended to help employees deal with personal and professional problems that might adversely impact their work performance‚ health‚ and well-being. (Mannion‚ 2004). The following will describe the history of EAPs‚ the main purpose‚ different types of services offered‚ as well as and how fundamental these programs are in order
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ESSENTIAL REQUISITES OF CONTRACTS Article 1318. There is no contract unless the following requisites concur: 1. Consent of the contracting parties; 2. Object certain which is the subject matter of the contract; 3. Cause of the obligation which is established. Article 1319. Consent is manifested by the meeting of the offer and the acceptance upon the thing and the cause which are to constitute the contract. The offer must be certain and the acceptance absolute. A qualified acceptance
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Chapter 1 the equity method of accounting for investments Chapter Outline I. Three methods are principally used to account for an investment in equity securities. A. Fair-value method: applied by an investor when only a small percentage of a company’s voting stock is held. 1. Income is recognized when dividends are declared. 2. Portfolios are reported at market value. If market values are unavailable‚ investment is reported at cost. B. Consolidation: when
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IntroductionNike Corporation was incorporated in 1968. In their thirty-four year history‚ Nike has primarily been in the business of designing‚ developing‚ and marketing athletic footwear‚ attire‚ equipment and accessories‚ а lot of companies go out on a limb when it comes to business decision or management strategies with Nike Corporation. Nike is а powerful company. Nike Corporation is a well managed company in а striking industry‚ the company has a strong brand image‚ and they are effectively
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