UNILIVER BRAND EQUITY Strategic Brand Management Assignment Student ID: Table of Contents I/ INTRODUCTION 2 II/ Definition of brand equity 2 III/ BUIDING BRAND EQUITY 2 IV/ CUSTOMER BASED BRAND EQUITY 4 V/ BENEFITS OF BRAND EQUITY 5 V / CONCLUSION 6 APPENDICES 7 REFERENCES 10 I/ INTRODUCTION Brand equity is one of the important ideas in brand management‚ marketing‚ in business practice or academic research. Improving and properly creating brand equity has been focused problem for most
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Outline the development of common law and equity. Before common law and equity came into existence‚ there were only customs that protected the people and their rights. Customs can be divided into general customs and local customs. General customs are said to be the basis of common law because it is thought that after the Norman Conquest‚ judges who travelled around the land making decisions in the King’s name based at least some of their decisions on the common customs. Local customs
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liabilities: Accounts payable Accrued expenses Net operating assets Net financial obligations: Short-term investments Long-term debt Common shareholders’ equity $1‚200 390 $ 60 940 910 2‚840 4‚750 1‚040 450 2008 50 790 840 2‚710 4‚390 1‚590 3‚160 1‚490 2‚900 $( 550) 1‚840 1‚290 $1‚870 ( 500) 1‚970 1‚470 1‚430 Reformulated equity statement (to identify comprehensive income): Balance‚ end of 2008 Net transactions with shareholders: Share issues Share repurchases Common dividend Comprehensive
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| Table of Contents Cost of Capital 2 Value of Equity 2 Cost of Equity 2 CAPM Model 2 Dividend Growth Model 3 Value of Debt 3 Cost of Debt 4 WACC (Weighted Average Cost of Capital) 4 Comparison to Joanna Cohen’s Analysis 4 Financial Statement Analysis 5 Nike Inc. 5 Financial Ratios 6 Leverage Ratios 6 Efficiency Ratios 6 Liquidity Ratios 7 Profitability Ratios 7 Valuation Ratios 7 Conclusion 8 Appendix A – Ratio Calculation 9 Leverage Ratios 9 Efficiency Ratios 9 Liquidity Ratios
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Debt Versus Equity Financing Paper Acc/400 Debt Versus Financing Paper A company has a couple of basic ways to finance the business; debt financing and equity financing. This paper will define debt and equity financing and provide examples of both. Of both of these it will be identified as to which way has more advantages and why. Debt Financing Debt financing can be defined as obtaining capitol through borrowing money that has to be repaid over a length of time with interest
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Q2 2012 Private equity roundup — China Private equity roundup is a quarterly newsletter on trends and perspectives related to private equity activity in China. Contacts: Robert Partridge Greater China Private Equity and Transaction Advisory Services Leader robert.partridge@hk.ey.com Michael Buxton Asia-Pacific Private Equity Leader michael.buxton@hk.ey.com Jeff Bunder Global Private Equity Leader jeffrey.bunder@ey.com Philip Bass Global Private Equity Markets Leader philip.bass@ey.com Peter
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Personality Tests in the Workplace Mark Twain once described a man who died and met Saint Peter at the pearly gates. Knowing that Saint Peter was very wise‚ the man asked the question that he had wondered about throughout his life. He said‚ “Saint Peter‚ I have been interested in military history for many years. Who was the greatest general of all time?” Saint Peter quickly responded‚ “Oh that’s a simple question. It’s the man right over there.” “You must be mistaken”‚ responded the man
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Equity Research Report Maruti Suzuki Ltd INTRODUCTION Equity Research refers to the study of the performance of the economy as a whole‚ the industry and various companies and analyzing the same. It enables to predict the future performance of a particular stock based on its past performance‚ the current status of the internal as well as the external environment. This include both fundamental as well as technical analysis. The internal environment includes: * The financial performance
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Brand equity DirecTV Company has a great promotion which includes its offers for a limited time. The company strategy is to promote their limited time deals to gain and attract more clients by focusing on high quality and value offers to its customers. Furthermore‚ one of the main important elements to introduce the DirecTV’s brand‚ is their ability to satisfy all the clients by offering a reasonable price which is 29.99$ with premium services. In this case‚ DirecTV is offering more than 150 channels
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system; Cardiorespiratory fitness test is to measure how well your body’s ability to transport your oxygen into your muscles and use It The cardio respiratory system’s fitness testing was the Beep test. In the beep test I acquired a result of 5.2 in the continuous running of lines between the distance of 20m to measure an individual’s pace‚ and oxygen in take levels throughout until they hit their best‚ my result is which is regarded fair for a female aged 16. The beep test results assure my prediction
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