Blue Ocean Strategy While traditional approaches to corporate strategy‚ such as those presented by Porter‚ Oster‚ and Duggan emphasize victory through direct competition in existing markets‚ blue ocean strategy stresses the avoidance of conflict as key to long term commercial prosperity. By creating new demand rather than battling for existing market space‚ a firm can position itself for rapid growth‚ profitability‚ and dominant brand equity. While certain organizational traits ease the implementation
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Statement of the purpose of the book: “Blue Ocean Strategy” Blue Ocean Strategy (BOS) is the result of a decade-long study of 150 strategic moves spanning more than 30 industries over 100 years (1880-2000) by authors Kim‚ W. C.‚ Mauborgne‚ R. BOS is the simultaneous pursuit of differentiation and low cost. The aim of BOS is not to out-perform the competition in the existing industry‚ but to create new market space or a blue ocean‚ thereby making the competition irrelevant. BOS offers a set of
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Last week lesson‚ we talked about the difference of Red Ocean strategy and Blue Ocean strategy. Red ocean is all about competition‚ companies in Red Ocean have to squeeze profit margin in order to survive in their industries. There is no one market that is never saturated‚ once more and more competitors approach to the market and share the pie of profit; profit margin of each company would goes down. Then‚ company may have to cut cost or lower product selling price to sustain profit‚ besides consumers
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TLFeBOOK Blue Ocean Strategy ( ) ( ) ( ) ( ) ( Blue Ocean Strategy How to Create Uncontested Market Space and Make the Competition Irrelevant W. Chan Kim Renée Mauborgne H A R VA R D B U S I N E S S S C H O O L P R E S S BOSTON‚ MASSACHUSETTS Copyright 2005 Harvard Business School Publishing Corporation All rights reserved Printed in the United States of America 09 08 07 06 05 5 4 3 2 1 No part of this publication may be reproduced‚ stored in or introduced
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In America most people generally think that blue collar workers are less intelligent than white collar or professional workers. Sadly this commonly held belief is just as prevalent today as it has ever been. In spite of the fact that there is evidence to the contrary this assumption still causes people to be stereotyped and treated differently. Mike Rose‚ in his article “Blue-Collar Brilliance”‚ reprinted in “They Say‚ I Say”‚ provides both personal examples and results of clinical tests that
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BLUE OCEAN STRATEGY Ryan Rosenbaum Donald Gregory Businesses are always striving to be the better contenders than their competitors. Different theories have been thrown out to see which the best one would be. The Blue Ocean Strategy theory says that companies would be better looking for ways in which they compete against themselves and that is all. W. Chan Kim and Renee Mauborgne wrote a book called “Blue Ocean Strategy”. There is a term called Red Ocean which consists of businesses
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jazz trumpeter Miles Davis laid down the foundation for a whole new style of jazz music. Through his "Kind of Blue"� modal jazz was born. This record became a classic‚ at times showing its complexity through the soloing‚ but also allowing the educated listener to revel in the simplicity of the modes. Davis planted the seeds for this new style in his album "Milestones"� but "Kind of Blue"� showed that the style had matured and was more developed. From the introductory piano/bass duet to the final
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The Russian Blue cat is a member of the felidae family. Russian Blue cats are medium sized cats with a short‚ silky‚ and dense double coat that is blue in colour. Russian Blue cats have large green eyes as adults‚ which progress from the yellow eye colour the kittens are born with. The Russian Blue cat has blue paw pads and a blue nose as well. As they are also a slender‚ muscular‚ and elegant cat‚ the Russian Blue is known for being a good looking cat. On average Russian Blue cats weigh from four
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Title: Island of the Blue Dolphins Author: Scott O’Dell Plot: Once‚ Indians lived on an island in the Pacific that looked like a big fish sunning itself in the sea. When they left‚ one girl was left behind along with her brother. This girl’s name was Karana. Karana and her brother lived on the island for a couple of days when one morning Karana found her brother dead. Wild dogs had killed him. Karana was left alone on the island with nothing but an abandoned village and hopes of a ship returning
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real opportunity is to create blue oceans of uncontested market space. Blue Ocean Strategy by W. Chan Kim and Renée Mauborgne Included with this full-text Harvard Business Review article: 70 Article Summary The Idea in Brief—the core idea The Idea in Practice—putting the idea to work 71 Blue Ocean Strategy 80 Further Reading A list of related materials‚ with annotations to guide further exploration of the article’s ideas and applications Reprint R0410D Blue Ocean Strategy The Idea in
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