PEPSI BLUE CASE STUDY: THE CHALLENGES INHERENT IN EXECUTING A GLOBAL RE-BRANDING CAMPAIGN During the 1990s‚ PepsiCo launched new products and engineered a global re-branding campaign in an effort to grow sales volume; reinvigorate their stagnant brand; and to close the increasingly large sales and market share gap between itself and its primary competitor‚ Coca-Cola. In 1993‚ Pepsi jump-started its marketing efforts by adding two brands to its portfolio: Crystal Pepsi and Pepsi Max. Crystal
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Blue collar workers utilize their knowledge and abilities while working just as much as white collar workers. Most people assume that blue collars only have physical attributes and possess no real knowledge. This isn’t true at all. These workers must be able to read at a decent level‚ use tools effectively and have social experience. It’s a lot harder than you think. Lots of reading occurs in the blue collar workplace. This includes catalogues‚ manuals‚ forms and instructions. Visual interpretation
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Life of a Traveling Blues Artist The life as a traveling musician is one often looked upon as a life of ease‚ fame‚ and wealth‚ but can it really be what it seems? There are many difficult struggles to overcome‚ especially in the life of a blues performer‚ and as a fellow blues guitarist‚ this topic felt like something that would be easily relatable in countless ways. It is important to become informed and educated about the difficulties‚ hardships‚ requirements‚ and joys of becoming‚ and sustaining
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Blue Whales: Smarter Than You If you were to step past a worm on the sidewalk would the worm even know what you are or even that you stepped right past it? The idea is to first: prepare your mind to understand what I’m about to share; and second to show that it is very possible for a more intelligent species to be hidden right beneath our noses. If the blue whale has the ability to feel more‚ love more and understand one another better than humans can; one could only wonder what else they can do
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mystery of the Blue Goo Once upon a time some kids lived in a small town with a very small school. The school is in the middle of nowhere and the nearest town was a mile away. There is a gravel road that runs in front of the school‚ and when you drive further down the gravel road there are houses scattered among the corn fields and wide open spaces. The kids who attended this small school would walk from their homes on the gravel road or ride the bus. Everyone knew each other since the town
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SCM44 Case Study Cheng Gong 1. What are some key success factors in diamond retailing? How do Blue Nile‚ Zales‚ and Tiffany compare on those dimensions? Blue Nile has an obvious advantage in product variety and product availability since customers can “build their own ring” by choosing from an inventory of about 75‚000 stones online. The Tiffany brand is very strong and well established. It is associated with glamour‚ luxurious‚ trust‚ and customer service. So Tiffany can get higher margins than
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Bridgette Roberson Introduction to Marketing Mar 301 ID: 0447715 Final Project Blue Mountain Spring Water‚ Inc. Three Year Marketing Plan III. Blue Mountain Spring Water I. Opportunities ( external factors) A. The opportunity to ultilize the latest technology for distribution and marketing. B. Expand outside of regional markets to other select markets but avoid mass marketing C. Blue Mountain has no debt therefore it can expand its R&D (research and development) to increase
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The Influence of 1920 Blues and Jazz on Modern Music Mark Carter The Influence of 1920 Blues and Jazz on Modern Music This paper is will try to show how the music that started with singing of old songs by the slaves to influences the music that the world listens to today. Shaping the music of Rock and Roll‚ Country and Western‚ and Easy Listening that influences every aspect of society’s everyday life are Blues and Jazz. In an interview many years ago on television‚ heard by this
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simplifies the complex world‚ but as it oversimplifies and neglects other possible situations in the industry‚ it adds little value in explaining to route so success. 2. most fundamental assumption of the Blue Ocean theory is that industry’s conditions can be shaped by a firm’s efforts. The red ocean describes a situation where existing industry rules are readily formed‚ static and cannot be changed. While the possible occurrence of a blue ocean encourages the creativity and learning‚ the red ocean
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“Am I Blue?” In the essay‚ “Am I Blue?” from Living by the Word in 1986 by Alice Walker‚ Walker explains how animals can display similar emotions to that of humans. She brings attention to her readers on how to understand that an animal can experience the same emotions as humans do. Walker compares her emotions to a horse by the name of Blue. Feeling ‘blue’ is also known as feeling sad‚ which is one of the emotions Walker recognizes in Blue. Walker tells a story of how this horse goes through an
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