CASE ANALYSIS NOTE Mountain Dew: Selecting New Creative Analysis: History of Mountain Dew advertising: 1. It was introduced in 1940 and didn’t have any brand history or specific culture. 2. Advertising was handled by Ogilvy and Mathers before being Assigned to BBDO in 1973. 3. The drink hit it off in the rural areas of the US‚ mainly on the Eastern seaboard and into the Northern plains of Minnesota and the Dakotas 4. Campaign themes over the years when different ads were
Premium Target market Super Bowl Target audience
BEACH VS. MOUNTAINS 1 Beach vs. Mountains CRAIG MAY ENG 121 English Composition I Lindsay Harrel 25 OCT 2012 Beach vs. Mountains 2 We are always looking forward to their vacation period. There are many options where to choose in the State of California. I think that the two most common places people choose for taking a vacation are the beaches and the mountains. Both places offer a variety of activities and a quiet place to relax. The beach has items
Premium Mountain Coast Beach
The Racial Mountain What is the Harlem Renaissance? The Harlem Renaissance was a movement that was prompted by the advocacy of racial equality that began in the early 1920s and lasted into the 1930s. Also known as the “New Negro Movement”‚ the Renaissance was the development of African American culture‚ and was the most influential movement in African American literary history‚ cultural literature‚ and music‚ theatrical and visual arts. Participants such as Zora Neal Hurston‚ W.E.B
Free Harlem Renaissance Langston Hughes Zora Neale Hurston
Saving the Mountains Christina Samples Kaplan University Final Project College Composition II Professor Mark Kusnir Table of Contents: I. Essay II. References III. Formal Letter IV. Reflective Piece V. Powerpoint Presentation ( see additional File) Oh the green rolling hills of Appalachia‚ spanning from New York to Alabama‚ mountainous and majestic and yet they are plagued with destruction. Destruction brought
Premium Coal Appalachian Mountains Mining
MOUNTAIN DEW: Selecting New Creative CASE STUDY SECTION A GROUP 5 Roll Numbers : FPM/04/005 (SUPRIYA K. K.) PGP/14/005 (AMIT KUMAR) PGP/14/015 (ARITRA BASU ROY) PGP/14/025 (DEVARAJAN K) PGP/14/035 (KRISHNAN VR) PGP/14/045 (SAURABH MAHAJAN) PGP/14/055 (TANOY DHAR) Issues identified: 1. “Do the Dew” campaign was more than 8 years old. 2. Ads were becoming too predictable and repetitive. 3. Use of alternative sports was becoming predictable. 4. Increase in
Premium Super Bowl Brand management Slurpee
blanketed by two and a half feet of snow. It was a mild Sunday in early February and I had been on a pair of skis all morning. I had progressed fast enough throughout the day that I had built up a false sense of confidence‚ as it was only my first day of skiing. Confidence that was short lived when faced with the biggest challenge yet‚ an intermediate level ski run that required a controlled precision I had not yet developed. Down the slope I went quickly accelerating to a blaring speed‚ I rounded the first
Premium English-language films Snow Skiing
Culpepper English 101-007 6 January 2012 Vacationing at the Beach or in the Mountains No doubt‚ people always look forward to taking a vacation from their typical everyday routine. There are a great number of possibilities to choose from when deciding on where to vacation. The two most common vacationing spots are the beach and the mountains‚ in which both places offer an unlimited selection of entertaining activities. The mountains have activities that the beach does not offer and vice versa. When trying
Premium Mountain Coast
MOUNTAIN RANGES By length * Mid-ocean ridge - 65‚000 km (40‚389 mi)[1] * Andes - over 7‚000 km (4‚350 mi) * Rocky Mountains - 4‚800 km (2‚983 mi) * Himalayas - approximately 3‚800 km (2‚361 mi)[citation needed] * Great Dividing Range - 3‚700 km (2‚299 mi) * Transantarctic Mountains - 3‚500 km (2‚175 mi) By Continent Asia * * Alborz (Iran) * Al Hajar Mountains (Oman‚ UAE) * Altai Mountains (Russia‚ China‚ Mongolia‚ Kazakhstan) * Annamite Range (Laos
Premium
Passage to Rainy Mountain N. Scott Momaday‚ in the memoir “The Way to Rainy Mountain”‚ traced the ancestral roots of his tribe back to the start of the Kiowa tribe. Momaday had always known about his ancestry but the death of his grandmother‚ Aho‚ prompted him to seek an in-depth personal exploration of his family history and background. Therefore‚ Momaday went back to his grandmother’s residence and he observed that the spirit of the Kiowa tribe was faint but still very stirring. When he
Premium Kiowa
Case Analysis: Mountain Dew‚ Selecting the New Creative section 001: due on Feb. 15 section 020: due on Feb. 20 As you can see from the ending of the case‚ Mountain Dew is trying to decide which 3 of 5 potential creative spots to develop. Additionally‚ the case describes several background features‚ such as market situations‚ Mountain Dew brand history‚ and market research. In two pages‚ you are expected to choose three out of the total five potential creative spots (Cheetah‚ Mock Opera‚ Dew
Premium Super Bowl Audience theory Audience