Case study Bleu riBBon CHoColates: How Can small Businesses aDaPt to a CHanGinG environment? Dawn r. Deeter-schmelz‚ rosemary P. ramsey‚ and Jule B. Gassenheimer Bleu Ribbon Chocolates is a small regional manufacturer of high-quality chocolate that sells its products via trade accounts‚ corporate-owned stores‚ and online/mail. Historically‚ the company has not engaged in strategic planning‚ as demand was greater than manufacturing capabilities. The trend toward healthier foods and the poor
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Stock and deteriorating residential buildings in Blue Island Context In the last decade‚ municipalities have been faced with vacant housing parcels from foreclosure. Municipalities have struggled to maintain residential buildings and stabilize housing stock. One particular municipality that has struggled with this issue is the City of Blue Island. Blue Island has been slow to recover from the amount of foreclosures it experienced. In addition‚ Blue Island has faced steady population decrease. According
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PEPSI BLUE CASE STUDY: THE CHALLENGES INHERENT IN EXECUTING A GLOBAL RE-BRANDING CAMPAIGN During the 1990s‚ PepsiCo launched new products and engineered a global re-branding campaign in an effort to grow sales volume; reinvigorate their stagnant brand; and to close the increasingly large sales and market share gap between itself and its primary competitor‚ Coca-Cola. In 1993‚ Pepsi jump-started its marketing efforts by adding two brands to its portfolio: Crystal Pepsi and Pepsi Max. Crystal
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Case Study 3: Jet Blue: High-Flying Airline Melts Down 1. After the unfortunate storm of February 2007‚ JetBlue’s image was quite diminished. The storm caused the cancellation of almost 1‚900 flights. This in turn caused JetBlue to lose a decent amount of money. Additionally‚ this incident jeopardized JetBlue’s image that previously was stellar. In order for JetBlue to regain their image they would need to take necessary steps beyond refunds and vouchers. I would recommend that JetBlue first
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The other well-known self-help Computerized CBT program for depression is Beating the Blues. This program was developed and designed as an educational program by the Institute of Psychiatry in conjunction with Ultrasis plc‚ a software & computer services company that is expert in the development and delivery of evidence based health and social care. Beating the Blues consists of eight weekly sessions which include cognitive and behavioral components. This program was recommended as an option for
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In the case of Niles vs. San Rafael‚ the primary issue at hand is negligence on the behalf of Mount Zion hospital‚ the City of San Rafael‚ the public school district‚ and pediatric physician Dr. David Haskins. Negligence‚ as it pertains to health care‚ is defined as a failure to act with reasonable care‚ and results in injury or detriment to any patient or other individual. In connection to a head injury Niles sustained while at a ball field‚ all of the previously named have been held liable for
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Systems Engineering Principles: Blue Spider Case Study Name: Professor: Course Name: Subject: Date Due: Executive summary Parks Corporation is a firm involved in R & D business; the firm does projects on behalf of the Department of Defence. Over the years‚ Parks Corporation has transformed its focus from the R & D business to being involved in low cost production. The process of retrenching employees in the firm was as a result of the recession and this brought down the number of staff
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Blue Cross Blue Shield is one of the most important health insurances companies in the world. With more than 36 independent and locally operated Blue Cross and Blue Shield companies and the Blue Cross and Blue Shield Association (BCBSA) comprise the Blue Cross and Blue Shield System‚ it is considering the nation’s oldest and largest family of health benefits companies for over 80 years. Blue Cross Blue Shield is the most experienced providers of health coverage in America. As community-based companies
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Jet Blue Airways: Case Study 1. Draw up a SWOT analysis and describe JetBlue’s Strategy. Strengths * Low cost airline fares and operations * Experienced management * Creating demand in under-served markets * Customer service oriented (i.e. leather seats with more legroom‚ in-flight entertainment‚ better refreshments than competition) * Political backing and support * Competitive pay and benefits increasing employee retention Weaknesses * Sustaining low cost
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9-810-108 REV: JANUARY 6‚ 2012 BHASKAR CHAKRAVORTI JANET KRAUS SHIRLEY M. SPENCE Blue Man Group: Creativity‚ Life and Surviving an Economic Meltdown 1 Sometimes when we look at where Blue Man Group has gone; we just sort of scratch our heads. And we think about how we started‚ basically just the three of us saying‚ “Why don’t we get bald and blue and do stuff?” — Chris Wink‚ co-founder with friends Matt Goldman and Phil Stanton Monday evening on July 7‚ 2008‚ Chris‚ Matt and Phil
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