Blue Ocean Strategy How to Create Uncontested Market Space and Make the Competition Irrelevant Facilitators : Yip Khai Biau (ymike27@hotmail.com) & Lieu Yoke Sun Group/Presentation Title Agilent Restricted Date ##‚ 200X Blue Ocean Strategy (BOS) Introduction to BOS BOS Tools : Strategy Canvas & E.R.R.C. Awakening : As-Is Strategy Canvas Exploration : Reconstruct Market Boundaries Strategizing : To-Be Strategy Canvas Actualization : Identify actions to actualize the strategies
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BOOK REVIEW The book‚ Blue Ocean Strategy -How to create Uncontested Market Space and Make competition Irrelevant ‚ authored by W. Chan Kim and Renne Mauborgne is the best seller of its time. It is a widely accepted book for strategy professionals. The title indicates the theme of the book .This book promises to achieve the uncontested market space and make competition irrelevant by making the use of Blue ocean strategy. The book argues that companies in existence today should not try to beat
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While today jazz may not be mainstream music that is heard on the radio‚ there was a time between 1930 and 1955 where it was. In this research project I am going to be comparing the famous jazz compositions‚ “Take Five” by Dave Brubeck and “C-Jam Blues” by Duke Ellington. Both pieces were chart-topping and achieved incredible mainstream success‚ with “Take Five” becoming the biggest selling jazz single ever (Sarabia‚ 2000). Over the next few pages I will be analysing each song in detail as well as
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Blue Nile Case Analysis Overview Founded in 1999‚ Blue Nile has grown to become the largest online retailer of certified diamonds and fine jewelry. At Blue Nile you’ll find high-quality diamonds certified by the most respected independent diamond grading labs. You can create your own jewelry were you choose the diamond and they will set it in your favorite earring‚ pendant‚ or ring design. Every order is shipped free‚ guaranteed and returnable within 30 days‚ so you can be sure you made the
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Blue Nile Case 1. Blue Nile’s Strategy for success in the marketplace is to increase Blue Nile recognition and create more customer traffic. They want to build a brand loyalty among their customers to encourage repeat purchases. Blue Nile has both online and offline advertising. They offer a wide range of high quality diamonds to appeal to more buyers. Also to keep their pricing competitive. a. I would think that Blue Nile relies on operation excellence to keep customers coming back. They continue
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Feb. 15‚ 2015 Pepsi Blue Yanran YAN Pepsi Blue Case Analysis I. Strategic Situation In 1995‚ Pepsi-‐Cola International (PCI) headquarter planned to carry out a $500 million global brand identity and logo plan‚ also known as Project Blue. The plan failed to get support from regional executives. The better way to carry out a
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KIND OF BLUE – ALBUM REVIEW ‘Kind of Blue’ was released in 1959. This release can be described as the cornerstone of jazz music. Having sold over 20 million copies‚ it has gone on to influence generations of musicians to come. Even to this day it is currently selling 5000 copies per week. It is nothing short of a masterpiece and these six tracks of brilliant improvisation will leave you in a better mood by the end of it. Through the modal sketches of Davis‚ this album takes you on a mysterious
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Executive Summary The purpose of this case study is to measure the success of Blue Nile against Tiffany and Zales success in diamond retailing by comparing retail strategies and structures. Blue Nile is an online jewelry retailer that was founded in December 1998 only selling products in the United States‚ with one warehouse facility in Seattle‚ WA. In 2007‚ their e-business expanded to Canada and United Kingdom‚ opening another facility in Dublin‚ servicing Western Europe and the Asia-Pacific
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Blues Executive Summary The blues music has gone through a massive evolution since it first started out as a musical tradition for the African Americans and their slave culture. Since then we have seen many important improvements and milestones for when it comes to human rights and black music. The end of slave import and the end of segregation lead to black music in the radio among others. It became possible to record and possess music by African Americans with help from record labels like
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this planet are still alive and that I actually did see one. I found out that the Blue Whale that I saw when I was kid on the beaches of Vizag was actually one of the biggest animal ever lived. I can’t explain how proud I felt. Body I. Let me tell you some facts about Blue Whales. A. The blue whale is the largest animal that ever lived on Earth. 1. It is also the loudest animal on Earth. B. Blue whales grow to be about 30 meters long. C. They weigh about 180 tons. 1
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