Problems There are several problems that Blue Nile needs to deal with if they wish to remain on top such as: ❖ One of the major problem with web based marketing is maintaining and driving consumer toward the website which will pose blue Nile’s major challenge going into the 21st century so how to attract new consumers. ❖ How should Blue Nile Inc increase consumer awareness and confidence purchasing high value luxury jewelry online? ❖ Blue Nile has very little presence outside of the
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The Nile was the center of Ancient Egypt. It was the reason the Egyptians developed the civilization. The areas surrounding Egypt are desert land. The Nile keeps it fertile. “It rises south of the Equator and flows northward through northeastern Africa to drain into the Mediterranean Sea‚” said Charles Smith‚ “It has a length of about 4‚132 miles (6‚650 kilometres) and drains an area estimated at 1‚293‚000 square miles (3‚349‚000 square kilometres).”(britannica.com) The Nile river actually has 2
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Blue Nile Case Analysis Overview Founded in 1999‚ Blue Nile has grown to become the largest online retailer of certified diamonds and fine jewelry. At Blue Nile you’ll find high-quality diamonds certified by the most respected independent diamond grading labs. You can create your own jewelry were you choose the diamond and they will set it in your favorite earring‚ pendant‚ or ring design. Every order is shipped free‚ guaranteed and returnable within 30 days‚ so you can be sure you made the
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Blue Nile Case 1. Blue Nile’s Strategy for success in the marketplace is to increase Blue Nile recognition and create more customer traffic. They want to build a brand loyalty among their customers to encourage repeat purchases. Blue Nile has both online and offline advertising. They offer a wide range of high quality diamonds to appeal to more buyers. Also to keep their pricing competitive. a. I would think that Blue Nile relies on operation excellence to keep customers coming back. They continue
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Executive Summary The purpose of this case study is to measure the success of Blue Nile against Tiffany and Zales success in diamond retailing by comparing retail strategies and structures. Blue Nile is an online jewelry retailer that was founded in December 1998 only selling products in the United States‚ with one warehouse facility in Seattle‚ WA. In 2007‚ their e-business expanded to Canada and United Kingdom‚ opening another facility in Dublin‚ servicing Western Europe and the Asia-Pacific
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How Blue Nile Inc. is Changing the Jewelry Industry Blue Nile is a true e-commerce (EC) which in 1999 launches an online marketplace where sells certified diamonds and fine jewelry at lower than retails prices. Their products must be stored‚ shipped and physically delivered‚ therefore‚ one or more of the commerce processes (product‚ process‚ and delivery) takes place offline and they could be classified as a partial e-commerce. Blue Nile is an e-marketplace owned and operated by the company itself
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The Nile River is made up of two tributaries. The two tributaries are the White Nile‚ and the Blue Nile. These two rivers connect together in the Sudan and then continue on their long and large journey. Although these are its two main sources‚ many other smaller rivers flow into it as well. The Nile River is known as the longest river in the world. The river is about 4‚132 miles long and 1‚107‚000 square-miles deep. The Nile is located in Northern Africa and runs through Egypt‚ Ethiopia
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The Nile is the longest river in the world which is located in Africa. It spans itself from Lake Victoria in east central Africa to Egypt. It flows generally north through Uganda‚ Sudan‚ and Egypt to the Mediterranean Sea‚ for an approximate distance of 5‚584 km From its remotest headstream‚ the Luvironza River in Burundi‚ the river is 6‚695 km long. The river basin has an area of about 3‚350‚000 sq km. Its average discharge is 3.1 million litres per second. The lower course of the river in Egypt
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Nile Perch in Lake Victoria By Andrew .m Introduction Lake Victoria is largest lake in Africa‚ seventh largest in the world by volume. And second largest freshwater lake in the world. The lake is surrounded by three different country’s Tanzania‚ Uganda and Kenya. Figure 1 depicts Lake Victoria and the surrounding countries. All three countries share the lake and its resources‚ but one of the biggest issues is that the governing laws involving the resources and the lake regulations
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The Nile River The Nile Is considered one of the longest rivers in the world. It flows north into northeastern Africa and Eleven Countries share it as a water source. Those would be namely: Tanzania‚ Uganda‚ Rwanda‚ Burundi‚ Democratic republic of the Congo‚ Kenya‚ Ethiopia‚ Eritrea‚ South Sudan‚ and Egypt. Interesting fact in the ancient Egyptian language‚ the Nile is called Iteru‚ meaning “great river.” People say the source of the Nile is Lake Victoria. The Nile has been the lifeline of
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