Blue Nile Case Questions 1. How strong are the competitive forces confronting Blue Nile and other online retail jewelers? Which one of the five competitive forces is the strongest? Do a five-forces analysis to support your answer. The competitive forces that are confronting Bule Nile and other online retail jewelers are strong. The threat of new entrants is high because the brick-and-mortar stores have a low cost of entry into the online retail of their jewelry. The threat of substitutes is
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Ashesi University College Competitive Strategy Course Code: BUSA 405 Semester One: 2010/2011 Marking Scheme Mid Semester Exams Lecturers: Anthony Ebow Spio and Robert Ahomka-Lindsay Section A (40 Marks) Provide Short and concise answers 1 Explain the term sustainable competitive advantage and why it is so important to a winning business strategy. (5 marks) Suggested Answer A company achieves sustainable competitive advantage when an attractive number or buyers prefer its products/services
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Blue Nile Case Study 1. How strong are the competitive forces confronting Blue Nile and other online retail jewelers? Do a five-force analysis to support your answer. The competition among the competing sellers in the industry is strong. Competitors for Blue Nile not only include the online jewelry sellers such as Diamonds.com‚ Whiteflash.com‚ Ice.com and JamesAllen.com‚ but also include brick-and-mortar jewelers‚ chain department stores‚ mass merchants‚ local jewelry shop‚ and large jewelry
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1. How strong are the competitive forces confronting Blue Nile and other online retail jewelers? Do a five-forces analysis to support your answer. If you were to forecast the future‚ what would this analysis look like in 10 years? Potential entrants: Major online retailers‚ major jewelers‚ Village Silversmith Current Competitors: Ice.com‚ Gemvara‚ Diamond.com‚ Jamesallen.com‚ Astley Clarke Substitutes: Smaller/local Jewelry stores Buyers: Couples to be engaged Suppliers: Diamond mines‚ precious
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BUAD 441 – Individual Case Study1 Blue Nile‚ Inc. – World’s Largest Online Diamond Retailer 1. Looking into the future‚ the cost of products‚ a well executed customer service along with information about products‚ web platforms‚ lean operating‚ fast delivery time and reliability will be key factors in determining a company’s success in the online jewelry industry. Consumers want the best quality product at the best price and as fast as possible. In today’s society consumers are educated enough
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Blue Nile Inc. Strategy 2011 Blue Nile Inc. Strategy 2011 Introduction In 2009‚ the U.S. jewelry and watch market was 42% of the worldwide market‚ which was estimated to be as much as $140 billion. Industry revenues had grown 5.5% annually for the 20 years prior to the recession in 2008. Despite the recession and intense competition in this highly fragmented market‚ Blue Nile Inc. (NILE) capitalized on the industry growth rates and grew to become the world’s largest online
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web features that only that company provides and how quickly they can get the product to the consumer. Why Blue Nile diamonds is so successful is that is understands its customers. Blue Nile recognizes the diverse needs of its customers and strives to address these different jewelry needs by offering a wide variety of choices. Having a user friendly website is another reason why Blue Nile Diamonds is very successful in its business. The website has a unique feature “a wish list” button where a customer
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Question 1. What are some key factors in diamond retailing? How do Blue Nile‚ Zales‚ and Tiffany compare on those dimensions? All the companies involved in the diamond market want to have a big share of that market. And‚ the bigger the share‚ the company makes bigger revenue. It is very interesting that all three companies (even though they are in the same ‘business’) have different approaches in ‘taking market share’. An important fact is that the companies have a different clientele. The
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Blue Nile Inc. in 2010: Case Study Zachary Williams Missouri Southern State University MM452-Strategic Management Dr. Moos February 23‚ 2015 Table of Contents Competitive Forces confronting Blue Nile and other online retail jewelers 3 Key Factors to a Company’s Success in the Market 4 Blue Nile’s Strategy
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1. How strong are the competitive forces confronting Blue Nile and other online jewelers? Which one of the five competitive forces is the strongest? Do five-forces analysis to support your answer. * Threat of new competition: Barrier to entry is moderate due to high capital requirements for technology and software application needs to ensure a customer/user friendly online purchasing experience. But I believe this will be offset by the industry profitability attractiveness to new competitors
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