1. How strong are the competitive forces confronting Blue Nile and other online retail jewelers? Do a five-forces analysis to support your answer. If you were to forecast the future‚ what would this analysis look like in 10 years? Potential entrants: Major online retailers‚ major jewelers‚ Village Silversmith Current Competitors: Ice.com‚ Gemvara‚ Diamond.com‚ Jamesallen.com‚ Astley Clarke Substitutes: Smaller/local Jewelry stores Buyers: Couples to be engaged Suppliers: Diamond mines‚ precious
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one of the world’s leading markets. Blue Nile was considered the largest online jeweler. Sanjay and Amy Bhargave were on the market for an engagement ring. After their disappointing experience of shopping for a ring in New York City and in the local jewelers in their hometown‚ one of Sanjay’s clients suggested for the couple to visit Blue Nile’s website. After the great length Sanjay subjected himself to the diamond purchase process and with the help of Blue Nile’s diamond consultant‚ he finally
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The key success factors in diamond retailing can be measured by distribution network design‚ product quality‚ luxury‚ customization (personalization) ‚ customer experience‚ high quality of customer service in terms and so forth. Blue Nile has built up its distinct advantages by providing the customers with high quality‚ fine jewelry‚ competitive pricing‚ low-pressure selling tactics‚ customization and inventory choices of 75‚000 stones as an online retailed store. Additionally‚ its online selling
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Introduction “The Blue Nile was incorporated Delaware on March 18‚ 1999 as RockShop.com Inc. On May 21‚ 1999 the company purchased certain assets of Williams & Sons‚ Inc a Seattle Jeweller including a website established by that business. In June 1999‚ they changed their name to Internet Diamonds‚ Inc. In November 1999 the Blue Nile brand was launched and changed to Blue Nile‚ Inc with corporate head office located in Seattle‚ Washington USA. Blue Nile.com (2008) The Blue Nile “business has grown
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Blue Nile Inc. Strategy 2011 Blue Nile Inc. Strategy 2011 Introduction In 2009‚ the U.S. jewelry and watch market was 42% of the worldwide market‚ which was estimated to be as much as $140 billion. Industry revenues had grown 5.5% annually for the 20 years prior to the recession in 2008. Despite the recession and intense competition in this highly fragmented market‚ Blue Nile Inc. (NILE) capitalized on the industry growth rates and grew to become the world’s largest online
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Executive Summary This paper is based on Blue Nile‚ a leading online jewelry retailer’s performance in inventory management‚ supply chain corporation‚ customer service and support. By analyzing the main competitive forces‚ weakness was pointed out. There is a detailed problem statement discussing the weakness and reasons are listed. The analysis of Blue Nile’s competitive forces is also a strong evidence of their negligence in a field of market. The term of generic strategy is used in the analysis
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project ’ Grand Ethiopian Renaissance Dam’ which is going to be built on the Nile River. The Nile flows through the north-eastern part of Africa. The source of the Nile is Lake Victoria and its mouth is in the Mediterranean Sea. As an international river the Nile passes through many countries‚ it passes through: Egypt‚ Sudan‚ South Sudan‚ Ethiopia‚ Kenya‚ Eretria‚ Tanzania‚ Uganda‚ Rwanda‚ Republic of the Congo and Burundi. The Nile is considered the longest river in the world with as it is 6‚853 km long
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STUDYING DR. A. P. J. ABDUL KALAM‚ THE MISSILE MAN AND PEOPLE’S PRESIDENT OF INDIA IN HIS POETIC ORBIT Siddhartha Sankar Ghosh M.A. (Eng)‚ B. Ed.‚ UGC NET (Eng)‚ Ph. D. Scholar (MU) Email- siddharthasankarghosh@hotmail.com Avul Pakir Jainulabdeen Abdul Kalam (15 October 1931 – 27 July 2015) is better known as a scientist all over the world. He was a student of physics and aerospace engineering and dreamt to be a part of the Indian Air Force as a pilot of fighter jet. Unfortunately
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Problems There are several problems that Blue Nile needs to deal with if they wish to remain on top such as: ❖ One of the major problem with web based marketing is maintaining and driving consumer toward the website which will pose blue Nile’s major challenge going into the 21st century so how to attract new consumers. ❖ How should Blue Nile Inc increase consumer awareness and confidence purchasing high value luxury jewelry online? ❖ Blue Nile has very little presence outside of the
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Blue Nile Inc. in 2010: Case Study Zachary Williams Missouri Southern State University MM452-Strategic Management Dr. Moos February 23‚ 2015 Table of Contents Competitive Forces confronting Blue Nile and other online retail jewelers 3 Key Factors to a Company’s Success in the Market 4 Blue Nile’s Strategy
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