| HOW BLUE OCEAN STRATEGY IS APPLICABLE TO TATA NANO | Submitted by: Srinjoy Guha Bakshi (111257) | | MBA (FULL-TIME) 2011-2013Faculty Guide: Prof. Swarup Kumar Dutta | | Date of Submission: 6th February 2013 | Declaration: Submitted in Partial Fulfilment of the Requirement of the Dissertation in the Master of Business Administration Programme (Full Time) Table of Contents: Letter of Approval Declaration Acknowledgements Executive Summary Introduction Literature Review
Premium Tata Motors Tata Nano Automotive industry
Blue Ocean Strategy Paper A Descriptions of Blue Ocean Strategy and it’s Importance Blue ocean is a slang term that comes from the book "The Blue Ocean Strategy‚" by W. Chan Kim and Renee Mauborgne. Blue ocean describes the opportunities of vast‚ untapped market spaces that can be developed by expanding market boundaries or launching new industries. In any established market‚ many businesses are in constant battle with each other for sales and customers. This is compared by a blue
Premium Wine
Blue ocean strategy 1. Brief introduction 2. Quotes and examples 3. Personal opinion and critics 1. Introduction This book is an introduction to blue ocean strategy. Strategy management is here divided in the two; the red and the blue strategy. First let’s talk about the red ocean‚ red for blood‚ where companies can be compared to sharks eating each other by competing on existing markets with unoriginal strategies especially by competing on price and try to get a bigger market share
Premium Cirque du Soleil Question
Developing a conceptual model for formulating and operationalizing Blue Ocean Strategies for Indian Companies Research Project Synopsis ATUL KUMAR 11A INDIAN INSTITUTE OF FOREIGN TRADE Contents 1.0 Introduction ................................................................................................. 1 2.0 Literature review.......................................................................................... 2 2.1 Defining strategy .........................................
Premium Strategic management Strategic planning Management
TATA NANO- A BLUE OCEAN | December 10 2010 | | Background Between 1970 and 1984 cars were considered a luxury product; manufacturing was licensed‚ manufacturing was restricted; there were quantitative restrictions on import and a tariff structure designed to restrict the market. The market was dominated by 6 manufacturers - Telco (now Tata motors)‚ Ashok Leyland‚ Mahindra & Mahindra‚ Hindustan motors‚ Premier automobiles and Bajaj auto. The decade of 1985 to 1995 saw the entry
Premium Tata Motors Tata Nano Automotive industry
Not the First to Sail the Ocean Blue In 1492‚ Columbus sailed the ocean blue. Although most students are taught this phrase‚ little else is taught or learned about Columbus. The history and background on Columbus and his voyage is typically unverifiable and often controversial. His need for wealth and power is not deserving of a national holiday. Students should know Columbus sailed the ocean blue on the Nina‚ Pinta‚ and Santa Maria‚ in 1492‚ but there is much more unknown and untold about his story
Premium Christopher Columbus United States Americas
grass green or the ocean blue ?. Liquid water absorbs short wavelength light (UV)‚ long wavelengths and infrared light. Each color has a different wavelength‚ so it is refracted at a slightly different angle‚ resulting in dispersion. The colors visible spectrum results in the light response‚ the absorption‚ reflection‚ transmission and in the color addition/subtraction. Out of the visible light spectrum the most absorbed is the red-orange along with the yellow-green‚ and the blue-violet. As the light
Premium Light Color Photosynthesis
BU.450.710.52 – Tesla’s Blue Ocean Strategy – Page 1 TESLA: A BLUE OCEAN MARKETING STRATEGY Matthew Gazda‚ Vanessa Granville‚ and Ryan Schupp Marketing Strategy BU.450.710.52 Johns Hopkins University May 8‚ 2014 BU.450.710.52 – Tesla’s Blue Ocean Strategy – Page 2 Executive Summary Tesla is an innovative electric car manufacturer that intends to overturn the current gaspowered vehicle industry. CEO Elon Musk has masterminded a product that will compete
Premium Tesla Motors Tesla Roadster
WK3Assgn2ANeddermeyer General Discussion a. Create a "measurement matrix" in Excel that identifies‚ categorizes‚ and ranks as many relevant performance measurements as you think are important to your chosen company’s business strategy. b. Write a one- to two-paragraph summary of why you think these are the important measurement criteria and why you’ve ranked them in the order you have. Categries | Rank | Quality | 1 - High Prority | People | 2- Medium Priority | Safety | 3 - Low
Premium Strategic management
McDonald’s using Blue Ocean Strategy McDonald’s is using Blue Ocean Strategy (BOS). Blue Ocean Strategy states that an organization can produce higher growth and profits by creating new demand in an uncontested market space than by competing head-to-head with other suppliers for known customers in an existing industry. First‚ McDonald’s is using the value innovation concept of BOS. By this‚ McDonald’s believe that product/service differentiation and lower cost are achievable simultaneously. The
Premium Coffee Selangor Starbucks