Blue Ocean Strategy Paper MKT/421 September‚ 29‚ 2014 Blue Ocean Strategy Paper Companies are not eternally remaining on the market in a productive way. It is normal to find industries that make wise decisions‚ but there is also the possibility that the decisions taken have not been the best. Our mission as marketing managers is to discover the wise decision that would mark not only within the industry‚ but also in the market with the purpose of repeating that decision in a clever and a systematic
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Electrical Cars are the future Today electrical cars are becoming more and more popular‚ and we are not just talking about the bumper cars one would see at the fair. No‚ the electrical cars are slowly but securely making a more prominent appearance in today’s driving society. Their engine is quieter‚ the air it emits is fresher‚ and it is more convenient than a regular car. In short‚ electrical cars are the future of driving. From an environmental point of view‚ electrical cars do seem
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La Estrategia del Océano Azul Contenido Título del Libro: Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant Autor: W. Chan Kim y Renée Mauborgne Introducción. Pag 1 Fecha de Publicación: 3 de Febrero 2005 Editorial: Harvard Business School Press Nº Páginas: 256 Principios para desarrollar una estrategia de océano azul. Pag 2 ISBN: 1591396190 EL AUTOR: W. Chan Kim es actualmente profesor de Estrategia y Gestión Internacional en INSEAD‚ en Fontainebleau
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cost leadership. The authors of the book Blue Ocean Strategy argue‚ however‚ that intensive competition will only lead to bloody red oceans in which companies find themselves fighting over an ever-shrinking profit pool. Blue Ocean Strategy‚ on the other hand‚ is a very practical book that dares to deviate from this path by challenging and motivating companies to swim away from the bloody red oceans‚ where competition is fierce‚ by creating blue oceans of uncontested market space‚ where competition
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Electric Cars vs Gasoline Powered Cars Electricity. One word that can rescue the earth from its current demise‚ global warming. Since 1880‚ global warming has increased by 0.8° celsius which may not seem like a substantial increase but it is. According to (NASA 2014) the average weather changes everyday in different countries‚ but this is the entire world’s average temperature. A 1° global change is significant because it takes a colossal amount of heat to warm all the oceans‚ atmosphere‚ and land
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TATA NANO- A BLUE OCEAN | December 10 2010 | | Background Between 1970 and 1984 cars were considered a luxury product; manufacturing was licensed‚ manufacturing was restricted; there were quantitative restrictions on import and a tariff structure designed to restrict the market. The market was dominated by 6 manufacturers - Telco (now Tata motors)‚ Ashok Leyland‚ Mahindra & Mahindra‚ Hindustan motors‚ Premier automobiles and Bajaj auto. The decade of 1985 to 1995 saw the entry
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Blue Ocean Strategy Book Review By Sah Rizal bin Salleh The Authors wrote this book in such a unique way and tremendous‚ a direct challenge and oppose of the well-known “Red Ocean Strategy”. To make it clear and justifying my true insight about this book‚ I’ll explain a piece of Red before we go deep into the Blue Ocean. Red is basically one would say as a “Standard Operating Method” of people getting into each other‚ everyone is eager in their own way to succeed‚ getting the better half of
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advise them on the possibility of changing the strategy of their company. In particular‚ they are keen to redesign their strategy along the lines of the much publicized blue ocean strategy and to shift from the red ocean in which they are currently competing. * Analyze industry competition and the implications of the red ocean strategy for the company. * Critically discuss the ways in which the company could challenge their respective industry paradigm to offer a unique set of offerings
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Blue Ocean Strategy Paper Into‚ The blue ocean strategy in marketing is a distinctive method when it comes to building a customer base very different when it comes to competing within a certain type of industry. Instead of trying to compete in a crowded market place with existing companies‚ a blue ocean strategy will drive to create a complete new market segment that has no completion or other firms to compete against. In this day in age of technology and the emergence of it and globalization the
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Electric cars‚ although now commonly associated with the Tesla brand‚ have in actuality been around for more than 100 years and have since then risen and fallen in popularity and efficiency. The electric vehicle was created initially to replace the inefficient steam and gasoline-powered vehicles of the 20th century‚ however‚ as the years progressed and the dangers of global warming and greenhouse gas became more evident‚ the purpose of the electric car transitioned into providing a better alternative
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