Understanding Consumer Behavior: A key to formulating Blue Ocean Strategy Abstract In the era of fast changing consumer preferences and increasing competition‚ companies have always found it tough to survive in the market that gets tougher at a faster pace than ever. Blue ocean strategy can be a good strategic move by the company to move ahead of others‚ ahead of those trapped in the red ocean strategy. As Blue ocean strategy calls for creating the uncontested market space‚ making the competition
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Blue Ocean Strategy Blue Ocean Strategy is a business strategy book that promotes a systematic approach "for making the competition irrelevant." The authors‚ W.Chan Kim and Renee Mauborgne‚ are professors of Strategy and Management at INSEAD ( is an international graduate business school and research institution with campuses in France and in Singapore). A core idea is to create a leap in value for both the company and its buyers by breaking the differentiation/low cost trade-off and to align product
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to coin new words to set their concepts apart‚ but there is method to the madness. The concept is quite simple to understand. The Red Ocean is where every industry is today. There is a defined market‚ defined competitors and a typical way to run a business in any specific industry. The researchers called this the Red Ocean‚ analogous to a shark infested ocean where the sharks are fighting each other for the same prey. A couple of years ago‚ my husband and I vacationed in Tahiti and went on a
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1. External factors that have impacted the profitability of the newspaper industry in general and‚ specifically in Hong Kong‚ over the last 20 years: Main factors:- Economy and government policies-China adopted Open Door Policy for businesses. This promoted foreign trade and economic investment‚ and led to evolvement of many business start-ups. In 1980s‚ the economy was booming‚ Hong Kong became magnet for international trade‚ with its high GDP growth rate‚ averaging to 5.2%. With improved
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Visi Pramudia http://visipramudia.wordpress.com/ BLUE OCEAN STRATEGY Authors: W. Chan Kim – Renee Mauborgne How to Create Uncontested Market Space and Make the Competition Irrelevant Visi Pramudia http://visipramudia.wordpress.com/ I. THE STRATEGY Visi Pramudia http://visipramudia.wordpress.com/ New Market Space known market space RED OCEAN Represent all the industries in existence today BLUE OCEAN Denote all the industries not in existence today space Circus Industry
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Applying Blue Ocean Strategy in the Philippines: The case of Krispy Kreme It has been seven years since.W. Chan Kim and Renée Mauborgne came out with a book called The Blue Ocean Strategy. .In the Philippines‚ it is still relatively new. It is rather odd that a few companies have invested in adopting a strategy that would allow them to get out of.a situation where many businesses [...] Krispy Kreme Applies Blue Ocean Strategy It has been seven years since.W. Chan Kim and Renée Mauborgne
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2. On Competition – The Five Forces & The Blue Ocean a. We have said that competition forces society to be better by providing superior value. Identify and discuss your team company’s competitive advantage and core competency – in essence‚ the magic sauce that makes the company stay in the game. Generally‚ competitive advantage is defined as an advantage that a company has over its rivals‚ allowing it to generate greater sales or margins and sustain more consumers than
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Surabhi Settikere (A9); @02885512 Pros and Cons of Blue Ocean Strategy Blue ocean strategy makes the competition irrelevant by creating a new market space where there is no competitions. There are many pros and cons of this strategy- the main and considerable advantage of this strategy is the first mover benefit in terms of market penetration where the companies see no competition and hence these companies become the king of the market. These companies never use competition as the benchmark
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LEONEE A. VILUAN BSMA - 4 RED OCEAN STRATEGY The red ocean represents the existing market space. Companies in red oceans most often pursuecompetitive-based strategies‚ aiming to get a bigger share of the market from their competitors - thus the bloody competition - red ocean metaphor. This approach is called the structuralist view of strategy‚ meaning that companies adapt their behavior (strategy) to the existing industry ’s conditions. However‚ this approach is limited. Due to globalization
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Introduction FedEx a courier company head quartered in Memphis‚ Tennessee United States. The company was founded in 1970’s for overnight shipping purpose. The company is primarily associated with document shipping and express packs. Basically it is the American association but is expanding otherwise as well. Target Market Target market of FedEx includes; • Embassies and other governmental institutions • Small business owners and professionals that are in need of professional connections at
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