"Blue ocean strategy in air asia" Essays and Research Papers

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    Air Blue E-Marketing

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    |air blue | | | |An IT firm with a few aircrafts – CEO‚ Mr. Tariq Chaudhry | | | |Fahd Masood‚ Saad Khan‚ Fahad Nasir | |4/10/2008 | |

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    “The financial services industry is complicated‚ just like airlines‚ and we are reaching a market that they generally missed and we are utilizing AirAsia’s customer base‚ which is huge.” The 48-year-old is targeting emerging wealth in Southeast Asia where an increasing number of its 598 million inhabitants can afford to travel and buy consumer goods such as mobile phones for the first time. Fernandes will relocate to Jakarta this month to focus on regional growth. He will also step down as

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    Air India Strategy

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    Summary Air India began its services in 1932 and has been operating in India for the last 78 years. It is the oldest passenger flight of India. The government of India holds 49% of Air India’s share with an option to acquire 2% more since 1946. This made Air India a public sector thus enabled it to operate flights internationally. In spite of being a public sector company Air India has been running in loss for the past 10 years. A SWOT analysis was conducted to analyze the strength of Air India that

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    {text:bookmark-start} {text:bookmark-start} Background {text:bookmark-end} {text:bookmark-end} A successful example of a Malaysian no frills airline is Air Asia. Revolutionized and Reinvented by Tony Fernandez in 2001. It is based on the low-cost‚ no-frills model of the US carrier Southwest. The concept of Air Asia is based on the belief that demands for short-haul air transport is price flexible. That means‚ if prices for flights are being reduced‚ more people will fly. Traditionally‚ airline concepts are based

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    WK3Assgn2ANeddermeyer General Discussion a. Create a "measurement matrix" in Excel that identifies‚ categorizes‚ and ranks as many relevant performance measurements as you think are important to your chosen company’s business strategy. b. Write a one- to two-paragraph summary of why you think these are the important measurement criteria and why you’ve ranked them in the order you have. Categries | Rank | Quality | 1 - High Prority | People | 2- Medium Priority | Safety | 3 - Low

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    Blue Ocean vs Brand Portfolio - Innovative Forum This web page has not yet been registered for automatic password input‚ please swipe your finger! Close Help Home Knowledge Forum Innovative Forum Welcome‚ Guest Please Login or Register. Forum Threaded View Rules Help Search Forum Go Lost Password? Innovative Forum Strategic Management Blue Ocean Strategy Blue Ocean vs Brand Portfolio (1 viewing) (1) Guest Favoured: 0 TOPIC: Blue Ocean vs Brand Portfolio

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    Blue Ocean Strategy MKT 421 Name Date Instructor Blue Ocean Strategy Description and Significance According to Cham Kim and Renee Mauborgne (2004)‚ the Blue Ocean strategy involves the description of how the organization should try and proceed to find some way to work in the marketplace that is not bloodied by the competition and also that is free of competitors. The strategy is against working in conditions such as Red Ocean‚ where businesses are ferociously fighting each other for some share

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    How did CEMEX elect to compete in a Blue Ocean? How might the changes that they undertook be viewed from the perspective of core competencies? CEO Zambrano realized that due to the consolidation and commoditization of the construction products industry‚ traditional concrete manufacturers would struggle to survive if they did not expand into uncharted markets. Until the late 1990s‚ CEMEX had focused almost exclusively on cement. However‚ customers found little use for cement unless paired

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    Chapter 13 Communicating Customer Value: Personal Selling and Direct Marketing GENERAL CONTENT: Multiple-Choice Questions 1. These employees are well-educated‚ well-trained professionals who work to build and maintain long-term customer relationships by listening to their customers‚ assessing customer needs‚ and organizing the company’s efforts to solve customer problems. Who are these employees? a. Managers. b. Missionary salespeople. c. Salespeople.

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    Porter’s Five Forces Model versus A Blue Ocean Strategy Porter’s Five Forces Model‚ provided by Michael Porter‚ is an external environmental analysis tool for a specific market. This model emphasizes that in any existing industry‚ there are five competition forces: threat of new entrants‚ power of suppliers‚ power of customers‚ threat of substitute products‚ and intensity of competitive rivalry. In addition‚ these five forces can influence and determine the profitability of the enterprise. Using

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