PLAN Red Bull Table of Contents 1. Executive Summary 2. Company Descriptions Red Bull is an energy drink found by Dietrich Mateschitz in Austria in 1984 and began to sell there in 1987 with special marketing strategy‚ which opened up a new product category in the world in the meantime. Red Bull now contains four types including the original Red Bull energy drink and the other one of sugar-free‚ the Red Bull energy shot and Red Bull Cola. With increasing demands of Red Bull‚ it soon
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Red Bull Case Analysis Purpose: to provide the chain of strategies Red Bull used to develop their brand equity and global market dominance in the energy beverage industry. Target Market: Red Bull does not target to a specific demographic or psychographic. Its strategy is to reach to a relatively broad consumer base. The target is anyone who need energy boost to combat their mental and/or physical fatigue. Red Bull knows their consumer base mostly involves students‚ drivers‚ clubbers‚ business
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Project 1: Red Bull Case Singapore Blue can will be more successful in the market of Singapore‚ because higher marketing budgets‚ high proportion of immigrants and low UAI of Singapore. 1.1 The cultural dimension and society in Singapore Picture 1 Hofstede’s cultural dimension Singapore According to Hofstede’s cultural dimension‚ we can know that Singapore has some characters: Low IDV Low UAI Besides‚ there are more and more overseas migrants in Singapore. In 2010‚ the proportion of Singaporeans
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HOW RED BULL CREATED THE “COOL” FACTOR QUESTION 1: Origin: Red Bull energy drink has had wings since it took off 25 years ago. The iconic Red bull drink as we know it today in the western world was originally found in Thailand in 1987 by an Austrian entrepreneur who was inspired when he realized that it could cure his jet lag. The original drink called Krateng Daeng was first invented and only available in Thailand. The Austrian entrepreneur‚ Dietrich Mateschitz then in partnership
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3.1 Product strategies with the regard to BCG-Model and the Ansoff-Matrix This section of the report deals with the product strategy and aims to assess the application of the BCG-Model and the Ansoff-Matrix to the Red Bull Company in the provided case study. In the first part of the section we will briefly touch upon the product strategy to highlight its critical importance as it is a key marketing decision area‚ being one of the elements of the marketing mix. Another significant matter that will
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Discussion-Red Bull Describe Red bull’s source of brand equity. Do these sources change depending on the market or country? (I) (a)Definition-Red bull defined as a “functional energy drinks” in western markets‚ the beverage meant to be consumed for energy‚ not for enjoyment purpose. It be named “Red bull” make customer to associate about energy and power.(red color and bull). The version of content included: Caffeine‚ taurine‚ and glucurononolactone .(b)The properties claimed by Red Bull -Improved
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Contents Introduction 1. Why did we choose Red Bull 2. Executive summary I) Company presentation II) Macro Analysis 1. Market Descriptions 2. PESTLE 3. Five Porter Forces III) Micro Analysis IV) Objectives & Strategy 1. Customer Analysis 2. Segmentation 3. Targeting 4. Positioning 5. Marketing Mix V) Financial Statement VI) Recommendations Conclusion Reference Introduction Red Bull is the leader of the energy drink market. This company created in 1984 by Dietrich Mateschitz performs
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BRAND AUDIT- RED BULL Index Table of Contents Introduction to brand audit.................................................................................................. 1 1.Background of energy drinks ................................................................................................. 3 2. Market analysis of energy drinks ………………………………………………………………………………. 4 3.Red Bull……………………………………………………………………………………………………………………………. 7 4.Integrated marketing communication channels………………….……………………………
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Fda Business Year 1 MK186 – Marketing 22nd August 2011 Table of Contents Introduction Pg 3 The Reason for Choosing Red Bull Pg 3 Marketing Audit Pg 4 * Product portfolio Pg 4 * Sales Forecasting Pg 4 * The Macro environment Pg 5-6 * Competitors
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Organizational Analysis Red Bull is an energy drink sold by Austrian company "Red Bull GmbH‚ created in 1987. Red Bull is the most popular energy drink in the world‚ with 4.5 billion cans sold each year. Austrian entrepreneur Dietrich Mateschitz founded "Red Bull GmbH" in a partnership with Chaleo Yoovidhya. After the product was introduced the consumption doubled year by year in Austria‚ so the company decided to introduce Red Bull in first foreign markets. Those markets included
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