Introduction Ocean Park‚ Hong Kong’s only homegrown theme park‚ was opened in 1977. It is the largest marine-based theme park in Asia‚ focusing on providing facilities for educational‚ recreational and conservation activities to the public. The park houses fourteen rides‚ an assortment of aquariums‚ a giant panda exhibit‚ observatories and educational laboratories. It is also the only Asian Park to be accredited by the American Zoo and Aquarium Association. Problem- Hong Kong Tourism In 2004‚
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Group 21 0. Introduction The following case study is based on the attached excel sheet‚ which has been set up in a dynamic approach. This means that the four underlying scenarios (25 years with and without tax and 15 years with and without tax) are linked to separate sheets‚ which enables the user of the model to calculate the net present value (NPV) for the different scenarios with ease. This is why we refrain from explaining every single step of the underlying calculation. In order to get
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Commercial Fishing and Our Oceans “We all have a romantic vision of the ocean being a vast‚ limitless territory open to all. The truth is nearly 70 per cent of all fish stocks are considered fully exploited‚ over-exploited or severely depleted. The ocean ’s ability to replenish fish has been outstripped by the industry ’s ability to catch fish.”- Annabel Graham‚ Chinese activist and author. There was once a time where the oceans were pure and fish were plentiful. However‚ that was quite some time
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Management Project – A Two Years Marketing Plan for Ocean Park Student Name: Chan Chi Keung Tommy Student Number: 052354 Spring Term 2008 Table of Contents (A) (B) (C) EXECUTIVE SUMMARY …………………………………………………….………… P4 INTRODUCTION OF OCEAN PARK ……….…………………..………… …… P.5-6 MARKETING OBJECTIVE ………..……………………..…………………..……… P.7 1. 2. To attract more Mainland visitors in coming two years To sustain/ maintain Ocean Park as a world-class and must-see destination (D) SITUATION ANALYSIS ……..…………………………
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2014/15 Semester One Marketing Management SPD4250 Topic: Ocean Park Hong Kong Name: Ho Ka Shing Lam Yee KI Leung Ping Sin Tai Ho Kwan Yeung Yee Kuen Zhang Xiao Jun Tutorial Group: 03E Group: E Group Project Proposal for Ocean Park Hong Kong Brief Description of Ocean Park Hong Kong Ocean Park Hong Kong is one of the most popular theme parks in the world. It was officially opened on January 10th 1977 by the
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PART VI Case Studies CASE STUDY 1 Ocean Park: In the Face of Competition from Hong Kong Disneyland Bennett Yim In April 2006‚ Ocean Park‚ Hong Kong’s only home-grown theme park‚ launched a syndicated loan to raise HK$4.1 billion for a master plan to revamp the Park.1 The master plan represented the Park’s strategic response to the arrival of Hong Kong Disneyland‚ which had opened the previous year. Ocean Park had expected attendance to drop significantly with Disney’s opening‚ but
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Ocean acidification is the continuous reduction of the ocean’s pH‚ carbonate ion concentration‚ and saturation states of biological calcium carbonate minerals. Ocean acidification is caused by the uptake of carbon dioxide from the atmosphere. According to “Ocean Acidification: The Other CO2 Problem‚” after the industrial revolution‚ carbon dioxide levels in the atmosphere has increased nearly 40%‚ primarily due to the burning of fossil fuels and deforestation (Doney S. 2009). The increase of
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market. Threat of Rivalry It is important to consider with lack of differentiation‚ visitors’ choice will greatly over the price and service‚ thus causes pressure for the intense price and service competition. Due to high threat of rivalry‚ Ocean Park is implementing different plans and activities such as redevelopment and introduction of new attractions in order to catch the attention of the visitors and differentiate themselves from rivals. Threat of Substitution The main threat of
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FI602 – Finance Strategy and Valuation Case Analysis Ocean Carriers March 23‚ 2011 Executive Summary Industry Overview Capesize dry bulk carriers provide shipping services worldwide. Due to their size‚ Capesize carriers must sail around Cape Horn in order to travel between the Atlantic and Pacifica Oceans – the ships are too large to utilize the Panama Canal. In January 2001‚ there were 553 capesize vessels in service throughout the world. Demand for dry bulk carriers is determined
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A new phase of my life began when I was living in Mexico‚ my mother and stepfather lost their jobs. My mother became pregnant and my stepfather was in major automobile accident. My family started to go through a financial-crisis. As soon as my mother was able to work‚ she returned to work‚ however she did not earn enough to solve the expenses at home. By the time my stepfather recovered from the car accident‚ due to the accumulated debt‚ we our assets. Continuous fights began at home because of money
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