The product The first market mix element is Product. A product is anything that can be offered to a market for attention‚ acquisition‚ use or consumption that might satisfy a need or want. Product decision normally base on brand name‚ functionality‚ styling‚ quality‚ safety‚ packaging‚ repairs and support‚ warranty‚ accessories and services. These product attributes can be manipulated depending on what the target market wants. Also‚ customers always look for new and improved things‚ which is
Premium Marketing Sony Public relations
rized ocean freight industry. First of all‚ we will introduce the background and development of ocean freight industry; explore the characteristics of ocean freight price and demand. Then we will analyze relationship between demand and price. Two famous shipping companies‚ COSCO and MSC will be introduced as examples to implement price optimization with price differentiation and competition considered in ocean shipping industry. Finally‚ we will discuss revenue management in ocean freight
Premium Containerization Cargo Transport
Green economy 1. What is bad for you and the environment is cheap 2. What is good for you and good for the environment is expensive 3. Most people cant afford it 4. Not only is it expensive it isn’t any better for the environment Blue economy 1. Open your eyes to see what we have 2. Using what you thought was waste to create food energy and jobs 3. Poverty into development 4. Scarcity into abundance 5. Make a bigger cake to share 6. Starts with entrepreneurs
Premium Sustainability Bamboo Ecosystem
VIRGIN BLUE UNDERSTANDING EXTERNAL ENVIRONMENT 1. Attractiveness of the Industry 1a. Identify the industry‚ product segments and value chain The industry is the Australian airline industry (global). Core activities cover providing travel services to leisure travellers in Australia and overseas‚ including flights‚ travel insurance‚ holiday packaged deals‚ and freight business. Products segments including ▪ Business travel ▪ 57.1% of industry revenue ▪ full-fare ▪ business &
Premium Airline Qantas Low-cost carrier
The spreadsheet I did presents a summary of Blue Nile financial results from 2005 to 2009. From 2005 to 2007 revenues and net income both increased. The deep recession which began in late 2007 seriously affected the revenue in 2008. And then in 2009 the revenue recovered and increased slightly. I am going to analysis the financial performance in three parts. First‚ profitability ratios. Blue Nile had steady return on asset ratios around .1. The company utilized its assets very efficiently and
Premium Finance Investment
Teiairra Johnson Professor Drummond-Matthews English Comp. II February 1‚ 2012 Funeral Blues Explication In W.H. Auden’s “Funeral Blues”‚he uses a sort of calm or sorrowful tone. The woman in this poem says‚ “Stop all the clocks‚ cut off the telephone‚”(1) She is wanting to give respect to the dead. She says to get rid of the noises that may be distracting from the process of mourning. Auden creates a mood or sense of respectfulness. The first stanza is stating to get
Premium Poetry W. H. Auden Funeral Blues
Marketing mix - Product Agenda ✦ Product ✦ Service ✦ Product life cycle ✦ Experience Aim: transform strategic decisions already take into a sustainable and attracted commercial offer. From a managerial point the key question is: how can we transform our decision‚ our value proposition into something that can be bought by the market? We have to consider that there are several models that have been suggested over time to depict from a managerial view point what marketing mix meansthey clarify the
Premium Marketing Product management
Blue Gold This is a documentary about the ever increasing water crisis in our world today; what is causing it‚ the consequences‚ and how to stop it. Ecologists everywhere began to take notice of the “desertification” of our planet and the dire consequences ahead if it is not stopped. The urgency of this issue is one that cannot be brushed off because it is not us destroying solely the planet we live on‚ but destroying our chances of survival on it. Desertification of the earth is caused
Premium Water pollution Water crisis Water supply
Operating Expenses (HK) 10 List of Tables Table 1: List of Assumptions made for NPV analysis 4 Table 2: List of Limitations on NPV Analysis. 4 Table 3: Estimation of Resale value of Carrier @15th year 7 1. Introduction 1.1 Executive Summary Ocean Carriers Inc. (OCI) is an International provider of Marine transportation services mainly focussing on Dry Bulk commodities mainly iron ore and coal. OCI has offices located in New York and Hongkong. One of OCI’s customer’s is keen in committing for
Premium Net present value
Oceans are polluted to a great degree due to humans using plastic and not being recycled. The article “Trashing the Oceans‚” by Thomas Hayden‚ which was published in U.S. News and World Report‚ states how the oceans are being polluted by the trash going within it. Another article “Managing Marine Plastic Pollution‚”John H. Tibbetts‚ was published in Environmental Health Perspectives‚ demonstrates how the pollution is greatly impacting the ocean. The article “Trashing oceans” utilizes ethos‚ logos
Premium Ocean Whale Killer whale