TUGAS MANDIRI KASUS: BARRETT FARM FOODS: A SMALL FIRM’S INTERNATIONAL LAUNCH Jawablah pertanyaan dibawah ini: 1. Do you see any problems with Mr. Austin’s plan for European expansion? Do you support his entrepreneurial approach to exporting? What should be the features of a more systematic approach to exporting? Answer: Philip Austin could have two of the following issues in the European market. First‚ BBF had little experience in export. Secondly‚ BBF has to solve many export sector
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TLFeBOOK Blue Ocean Strategy ( ) ( ) ( ) ( ) ( Blue Ocean Strategy How to Create Uncontested Market Space and Make the Competition Irrelevant W. Chan Kim Renée Mauborgne H A R VA R D B U S I N E S S S C H O O L P R E S S BOSTON‚ MASSACHUSETTS Copyright 2005 Harvard Business School Publishing Corporation All rights reserved Printed in the United States of America 09 08 07 06 05 5 4 3 2 1 No part of this publication may be reproduced‚ stored in or introduced
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Name: Course: Professor: Date: Blue Ocean strategy Introduction Blue ocean strategy is an argument fostered by authors on the way companies battled for success through competition. It was published in 2005‚ and it was based on more than 150 strategies used by more than a decade and thirty industries. Competition has been a key strategy to acquisition of larger market share among companies that produce similar products. The Blue ocean strategy represent analytical tools and frameworks that
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serious effects on our food supply‚ our environment‚ and our species diversity. Our growing population is affecting both the total amount of food we have and the distribution of food to those who need it. Because of improvements in agriculture‚ we are still increasing the amount of food the world produces‚ but the rate of increase is slowing down. According to the World Health Organization‚ in developing country‚ 20 percent of the population does not have enough quality food. While people in developing
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1.) Imagine there’re horribly threatening monsters angrily rampaging the city‚ what do you think is the cause of them anger; why the monsters are so furious? a. They’re hungry and looking for food b. They’re looking for their lost love c. Just because they are ugly monsters with high temper d. They’re angry with this desperate world 2.) You are walking in the art gallery‚ you are relaxed and stop at one picture. You stop and stare at this picture for a long time‚ amazed and fascinated. What
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have a variety of different meanings and associations for different people. A colour that is favoured by one person‚ may be despised by another. The colour preferred by individuals is blue (Wiegersma & Van Loon‚ 1989). Although‚ it is preferred‚ it does not mean it is universally favoured. Understanding of blue comes from analysing different interpretations and associations people have with it. These different interpretations arise from varying cultures (Aslam‚ 2006)‚ subcultures and individual
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The Blue Bouquet Analysis 1. a) The setting of this story is in a small Mexican village. The sidewalks are cobblestone‚ the air is fresh and the sky is clear. From reading the story‚ I can tell that this village is very peaceful and desolate. Although the parish is bustling with secret eyes‚ the town itself is deserted and simple. b) The setting is appropriate for the story because it expresses the foreign nature of the town. In North America‚ this town is unheard of‚ and this makes the story
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Part I—Beginnings John Snow was born in in York‚ England‚ one of children of a working-class family. Th ey lived in a poor neighborhood near the River Ouse‚ which would sometimes overfl ow‚ fl ooding the family home. Snow obtained a scholarship to a local school to learn to read and write and‚ with some extra money his parents managed to provide‚ to learn arithmetic. Snow’s wealthy and well-connected uncle‚ Charles Empson‚ arranged an apprenticeship for his nephew with a surgeon-apothecary
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Blue Shield Case Study With whom‚ exactly‚ does Blue Shield 65 Plus want to communicate? What effect does Blue Shield 65 Plus want its communications to have on the target audience? Medicare coverage can be a confusing topic for consumers approaching age 65. With that in mind‚ Blue Shield of California revamped its direct mail strategy for targeting consumers about to become Medicare-eligible. Moving away from the "active senior" approach of its previous "Defy" campaign‚ the insurer sought
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Currently in society‚ many individuals consider blue-collar workers unintelligent and uneducated. Blue-collar workers are seen in this perspective because of their hands on jobs in which many individuals assume that intelligence is not required. “Our cultural iconography promotes the muscled arm‚ sleeve rolled right against biceps‚ but no brightness behind the eye‚ no image that links hand and brain.” (Rose 98) In Mike Rose’s text‚ he explains how being a blue-collar worker does not mean an individual
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