PEPSI BLUE CASE STUDY: THE CHALLENGES INHERENT IN EXECUTING A GLOBAL RE-BRANDING CAMPAIGN During the 1990s‚ PepsiCo launched new products and engineered a global re-branding campaign in an effort to grow sales volume; reinvigorate their stagnant brand; and to close the increasingly large sales and market share gap between itself and its primary competitor‚ Coca-Cola. In 1993‚ Pepsi jump-started its marketing efforts by adding two brands to its portfolio: Crystal Pepsi and Pepsi Max. Crystal
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Case Study 3: Jet Blue: High-Flying Airline Melts Down 1. After the unfortunate storm of February 2007‚ JetBlue’s image was quite diminished. The storm caused the cancellation of almost 1‚900 flights. This in turn caused JetBlue to lose a decent amount of money. Additionally‚ this incident jeopardized JetBlue’s image that previously was stellar. In order for JetBlue to regain their image they would need to take necessary steps beyond refunds and vouchers. I would recommend that JetBlue first
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The other well-known self-help Computerized CBT program for depression is Beating the Blues. This program was developed and designed as an educational program by the Institute of Psychiatry in conjunction with Ultrasis plc‚ a software & computer services company that is expert in the development and delivery of evidence based health and social care. Beating the Blues consists of eight weekly sessions which include cognitive and behavioral components. This program was recommended as an option for
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Systems Engineering Principles: Blue Spider Case Study Name: Professor: Course Name: Subject: Date Due: Executive summary Parks Corporation is a firm involved in R & D business; the firm does projects on behalf of the Department of Defence. Over the years‚ Parks Corporation has transformed its focus from the R & D business to being involved in low cost production. The process of retrenching employees in the firm was as a result of the recession and this brought down the number of staff
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Blue Cross Blue Shield is one of the most important health insurances companies in the world. With more than 36 independent and locally operated Blue Cross and Blue Shield companies and the Blue Cross and Blue Shield Association (BCBSA) comprise the Blue Cross and Blue Shield System‚ it is considering the nation’s oldest and largest family of health benefits companies for over 80 years. Blue Cross Blue Shield is the most experienced providers of health coverage in America. As community-based companies
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Jet Blue Airways: Case Study 1. Draw up a SWOT analysis and describe JetBlue’s Strategy. Strengths * Low cost airline fares and operations * Experienced management * Creating demand in under-served markets * Customer service oriented (i.e. leather seats with more legroom‚ in-flight entertainment‚ better refreshments than competition) * Political backing and support * Competitive pay and benefits increasing employee retention Weaknesses * Sustaining low cost
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BUAD 441 – Individual Case Study1 Blue Nile‚ Inc. – World’s Largest Online Diamond Retailer 1. Looking into the future‚ the cost of products‚ a well executed customer service along with information about products‚ web platforms‚ lean operating‚ fast delivery time and reliability will be key factors in determining a company’s success in the online jewelry industry. Consumers want the best quality product at the best price and as fast as possible. In today’s society consumers are educated enough
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Blue Nile Inc. Strategy 2011 Blue Nile Inc. Strategy 2011 Introduction In 2009‚ the U.S. jewelry and watch market was 42% of the worldwide market‚ which was estimated to be as much as $140 billion. Industry revenues had grown 5.5% annually for the 20 years prior to the recession in 2008. Despite the recession and intense competition in this highly fragmented market‚ Blue Nile Inc. (NILE) capitalized on the industry growth rates and grew to become the world’s largest online
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9-810-108 REV: JANUARY 6‚ 2012 BHASKAR CHAKRAVORTI JANET KRAUS SHIRLEY M. SPENCE Blue Man Group: Creativity‚ Life and Surviving an Economic Meltdown 1 Sometimes when we look at where Blue Man Group has gone; we just sort of scratch our heads. And we think about how we started‚ basically just the three of us saying‚ “Why don’t we get bald and blue and do stuff?” — Chris Wink‚ co-founder with friends Matt Goldman and Phil Stanton Monday evening on July 7‚ 2008‚ Chris‚ Matt and Phil
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cc-409-024 Blue Mondav @o o() N e .E sT h+ 13 () e c0 oP 8 > 9€) * ’On go f‚e Ef = < o; A d >.cy d C:d) a*6 9..=N l^ O) co5 H >J h -trc) E*E eeE €-.-c 3 ’iE > k; ‚Y * ’= -E6 O Xn aJl ^ ’:i= g >E (f) Q) tu) l This case wos prepored by Di.stingrishecl Prc.fbssor o.f ’ Clttbal Resprsn‚sible Lcuclership Henri-Claude de Bettignies at CEIBS and Research Studies Manager Charlotte Butler at the Euro-Asia Centre-IIr{SEAD.This case was inspired by
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