17.01.2011 Academy of Economic Studies Strategic Marketing Management of Turkish Airlines Strategic Management Table of contents 1. Introduction 2. General description of the company 3. Vision‚ mission and corporate values 4. Strategic objectives 5. Analysis of external competitive business environment (Porter’s model) 6. SWOT Analysis‚ PEST Analysis 7. Strategy description & implementation 8. Possible resistances analysis and methods
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Human Capital. Multi tasking Cabin Crew. Where all the Cabin crew are required to handle check in ticketing counter‚ boarding announcement and on board cabin service. By doing this AirAsia has a better cost control if it is compare with Malaysia Airline systems hence it will reduce the operating cost and increase the operating profit. Total cabin crew needed for 2007 are 250 and they only trained for 300 person. With a excellent cost control‚ the staff cost for AirAsia is only USD0.35 cent per
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Revenue Management Final Exam‚ 2010-11‚ Block C Dr. Lily Lin‚ MBA‚ Mr. P. Griep‚ Dr. M. Lewison‚ & Dhr. F. de Vries Student Name: __________________________________ Student ID: __________________ Below is a hotel case. You are required to answer all of the questions based on your theoretical knowledge and application skils: * Terminologies/abbreviations in the case are a part of the exam. No additional explanation will be given.. * All necessary information is included
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My internal organs thumped against my chest as I dragged my bag along the carpet floor and into the aisle. As I walked into the long hall I glanced up and noticed the sign telling me I could get on. My entire body could barely hold itself together with the hope of great dreams-come-true event about to take place I said to myself “I’ll soon be in the air.” I slowed my pace to further enjoy what was happening. Swarms of people walked around me as I treasured knowing that one of my lifetime goals was
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Management and Leadership Paper United Airlines United Airlines currently operates nearly 3‚000 flights per day on United‚ as well as United Express. This amounts to more than 200 domestic and international destinations from hubs in Los Angeles‚ Washington D.C.‚ Chicago‚ San Francisco‚ and Denver. United is known as one of the largest international airlines that is based in the United States‚ with global air rights in the Asia-Pacific area‚ in Europe‚ and in Latin America. (United Air Lines
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Reported Airline Ancillary Revenue Surged to $27.1 Billion in 2012—Up 19.6% in One Year Analysis from IdeaWorksCompany‚ sponsored by CarTrawler‚ adds Air France/KLM‚ Korean Air‚ and Virgin Atlantic to the list of top ancillary revenue carriers for 2012. Dublin‚ Ireland & Shorewood‚ Wisconsin‚ USA‚ 05 June 2013: IdeaWorksCompany‚ the foremost consultancy in the area of airline ancillary revenues‚ and CarTrawler‚ the leading provider of online car rental distribution systems‚ today announce the
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Virgin Australia Airline Report Report on external environment and management functions Taffy Ghozali‚ Hafizhah Chandra Executive Summary The purpose of this report is to examine Virgin Blue’s external environment followed by its impacts to the organization as well as how management functions could help overcome the external environment for the organization to compete properly in the domestic airline market. Virgin Australia is Australia’s second largest domestic airline‚ commenced in operations
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N D R E C O R D Malaysia Airlines’ Corporate Vision and Service Quality Strategy Abdullah Mat Zaid Malaysia Airlines’ vision is to become “An Airline of Excellence”‚ offering the very best to its passengers in terms of safety‚ comfort‚ service and punctuality. This vision was amplified by our chairman in the company’s 20th anniversary commemorations in October 1992. The mission has been stated in three main thrusts as follows: (1) To make Malaysia Airlines one of the leading standard
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A REPORT FOR THE OPEN SKIES TRAVEL AGENCY By MOHAMED FAIS Communications Consultant ID-W11913164 NUMBER OF WORDS: 1436 TABLE OF CONTENTS Title and Subtitles Page no Introduction to the report 3-4 The Main body: 1. Advantages for the agency 2. Advantages to customers 3. Problems faced 5 6-8 10-11 Conclusion 13-14 Bibliography 15 INTRODUCTION TO THE REPORT
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Open Wings to Open Skies “Open Skies agreements have vastly expanded international passenger and cargo flights to and from the United States‚ promoting increased travel and trade‚ enhancing productivity‚ and spurring high-quality job opportunities and economic growth” (http://www.state.gov). This statement is a manifestation of how Open Sky Policy affects a country’s economy and its nation‚ as well. From the previous statement‚ “travel and trade” was emphasized. This gives people an idea that
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