Marketing Excellence Southwest Airlines “fees don’t fly with us” Prof. Dr. Osman Karatepe Ghazal Adel Fahmideh 115120 Tour 504 Introduction Southwest Airlines Co. is the largest low-cost carrier in the United States‚ and is headquartered in Dallas‚ Texas. The airline was established in 1967‚ by Rollin King and Herb Kelleher. Southwest begins flying within the state of Texas (between Dallas‚ Houston‚ and San Antonio) with three Boeing 737 aircraft. Today Southwest operates nearly 400
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235–270. Beasley‚ M.S.‚ 1996. An empirical analysis of the relation between the board of director composition and financial statement fraud. Becker‚ C.‚ DeFond‚ M.‚ Jiambalvo‚ J.‚ Subramanyam‚ K.R.‚ 1998. The effect of audit quality on earnings management. Contemporary Accounting Research 15 (1)‚ 1–24. Carcello‚ J.V.‚ Neal‚ T.L.‚ 2003. Audit committee characteristics and auditor dismissals following new going-concern audit reports. The Accounting Review 78‚ 95–117. Chen‚ C.J.P.‚ Jaggi‚ B.‚ 2000.
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communicate successfully. IEEE 802.11 is a set of standards for implementing wireless local area network (WLAN) computer communication in the 2.4‚ 3.6‚ 5 and 60 GHz frequency bands. They are created and maintained by the IEEE LAN/MAN Standards Committee (IEEE 802). The base version of the standard was released in 1997 and has had subsequent amendments. These standards provide the basis for wireless network products using the Wi-Fi brand. The most prevalent is 802.11b. Equipment using
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Airways is one of the best financed start-up airlines in the United States aviation history. Its initial capitalization is estimated at over $130 million (Holloway‚ 2008). The initial marketing strategy of the company was to combine common sense and technology in addition to setting out an objective of introducing humanity into airline travels as well as making flying an enjoyable experience. So as to achieve this‚ JetBlue aimed at being the first airline that did not employ paper-based recording system
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would survive this restructuring. NOTE 1. Source: Jupiter Communications‚ 2000. WESTjET AIRLINES (A): THE CULTURE THAT BREEDS A PASSION To SuccEED Prepared by Ken Mark under the supervision of Professor Gerard Seijts Copyright© 2001‚ lvey Management Services INTRODUCTION It was April 17‚ 2001‚ and WestJet ’s market capitalization had just surpassed that of Air Canada ’s‚ the country ’s leading airline. "We ’re in the hospitality business and our culture is everything to us‚" stated Don Bell
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and pirating in the networks is very easy and it can lead to information damage or robbery and also if one compute is affected by a virus it can spread to the other easily. 3. What technology allows computer networks without wires? Wireless networking allows computer networks without wires. 4. Describe the difference between a LAN and a WAN. LAN is local area network‚ it consists of a group of networked computers that all located in one building. But WLAN is wide area network‚ it is a group of
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of goods and services in the Gross Domestic Products of developed countries has changed over the last decade. More than 50% of the value of GDP of developed countries is based on A. clothing and apparel. B. capital accumulation. C. financial management. @establish practices that will enhance employee retention. D. none of these. 22. The least effective way to retain human capital is encouraging employee identification with organizational mission and goals. ®/requiring employees to sign
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company Vietnam Airlines is the national carrier of Vietnam‚ which was established in 1956 under the name Vietnam Civil Aviation. Vietnam Airlines offers excellent service‚ high quality products‚ relaxing atmosphere at competitive price to their customers. They also generate a hospitable‚ effective and dynamic working environment for all their employees to perform the best abilities and skills to the company. Vietnam Airlines mission: Their mission is to be one of the best airlines in the world
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Blue Ocean Strategy How to Create Uncontested Market Space and Make the Competition Irrelevant http://www.blueoceanstrategy.com/ W. Chan Kim Renee Mauborgne Chapter One: The blue ocean strategy is best illustrated by the performance of Cirque du Soleil. Created in 1984 by a group of street performers‚ Cirque productions have been seen by almost 40 million people in 90 cities around the world. In less than 20 years‚ Cirque du Soleil has achieved revenue levels that took Ringling and Barnham
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of alliances has also occurred in the Airline industry; this report discussed how these alliances gain economies of scales and synergies. The deregulation of the airline industry has open doors to more competition sand to further agreements such as the “open skies”‚ these agreements allows airlines to serve consumers more efficiently by offering extensive domestic‚ continental and intercontinental service networks. Through the formation of alliances‚ airlines have created economies of scale through
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