Jet Blue Airways: Case Study 1. Draw up a SWOT analysis and describe JetBlue’s Strategy. Strengths * Low cost airline fares and operations * Experienced management * Creating demand in under-served markets * Customer service oriented (i.e. leather seats with more legroom‚ in-flight entertainment‚ better refreshments than competition) * Political backing and support * Competitive pay and benefits increasing employee retention Weaknesses * Sustaining low cost
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9-810-108 REV: JANUARY 6‚ 2012 BHASKAR CHAKRAVORTI JANET KRAUS SHIRLEY M. SPENCE Blue Man Group: Creativity‚ Life and Surviving an Economic Meltdown 1 Sometimes when we look at where Blue Man Group has gone; we just sort of scratch our heads. And we think about how we started‚ basically just the three of us saying‚ “Why don’t we get bald and blue and do stuff?” — Chris Wink‚ co-founder with friends Matt Goldman and Phil Stanton Monday evening on July 7‚ 2008‚ Chris‚ Matt and Phil
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Case Study 3: Jet Blue: High-Flying Airline Melts Down 1. After the unfortunate storm of February 2007‚ JetBlue’s image was quite diminished. The storm caused the cancellation of almost 1‚900 flights. This in turn caused JetBlue to lose a decent amount of money. Additionally‚ this incident jeopardized JetBlue’s image that previously was stellar. In order for JetBlue to regain their image they would need to take necessary steps beyond refunds and vouchers. I would recommend that JetBlue first
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The other well-known self-help Computerized CBT program for depression is Beating the Blues. This program was developed and designed as an educational program by the Institute of Psychiatry in conjunction with Ultrasis plc‚ a software & computer services company that is expert in the development and delivery of evidence based health and social care. Beating the Blues consists of eight weekly sessions which include cognitive and behavioral components. This program was recommended as an option for
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Blue Cross Blue Shield is one of the most important health insurances companies in the world. With more than 36 independent and locally operated Blue Cross and Blue Shield companies and the Blue Cross and Blue Shield Association (BCBSA) comprise the Blue Cross and Blue Shield System‚ it is considering the nation’s oldest and largest family of health benefits companies for over 80 years. Blue Cross Blue Shield is the most experienced providers of health coverage in America. As community-based companies
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Feb. 15‚ 2015 Pepsi Blue Yanran YAN Pepsi Blue Case Analysis I. Strategic Situation In 1995‚ Pepsi-‐Cola International (PCI) headquarter planned to carry out a $500 million global brand identity and logo plan‚ also known as Project Blue. The plan failed to get support from regional executives. The better way to carry out a
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Case Study Jet Blue INDUSTRY The airline industry has seen many changes and problems over the last ten years. Some of these issues were because of the economy and others were simply because of competition and the need for your company to adapt with others. The airline industry in 2006 only had two types of competitors and if you could became a leader in one of them you would see your profits vastly rise. The difficulty in become one of these leaders was that the industry is very tough. Every move
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3 Analysis of JetBlue Airways 3 Trends and Strategic Intent 3 SWOT analysis 3-4 Alternatives 4 Recommendations 4-5 Implementation 5 Conclusion 6 References 7 History 3 Analysis of JetBlue Airways 3 Trends and Strategic Intent 3 SWOT analysis 3-4 Alternatives 4 Recommendations 4-5 Implementation 5 Conclusion 6 References 7 Table of Contents JET BLUE AIRWAYS
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cc-409-024 Blue Mondav @o o() N e .E sT h+ 13 () e c0 oP 8 > 9€) * ’On go f‚e Ef = < o; A d >.cy d C:d) a*6 9..=N l^ O) co5 H >J h -trc) E*E eeE €-.-c 3 ’iE > k; ‚Y * ’= -E6 O Xn aJl ^ ’:i= g >E (f) Q) tu) l This case wos prepored by Di.stingrishecl Prc.fbssor o.f ’ Clttbal Resprsn‚sible Lcuclership Henri-Claude de Bettignies at CEIBS and Research Studies Manager Charlotte Butler at the Euro-Asia Centre-IIr{SEAD.This case was inspired by
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The Blue Brain Project by Serge Achildi The Blue Brain Project is an attempt to create a synthetic brain by reverse-engineering the mammalian brain down to the molecular level. An effort to create the first computer simulation of the entire human brain‚ right down to the molecular level‚ was launched on June of 2005. The hope is that the virtual brain will help shed light on some aspects of human cognition‚ such as perception‚ memory and perhaps even consciousness. The "Blue Brain" project‚ a collaboration
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