htm EJM 40‚7/8 Seven dimensions of corporate identity A categorisation from the practitioners’ perspectives T.C. Melewar Brunel Business School‚ Brunel University‚ London‚ UK‚ and 846 Received August 2003 Revised September 2004 and April 2005 Accepted May 2005 Elif Karaosmanoglu Istanbul Technical University‚ Istanbul‚ Turkey Abstract Purpose – This paper investigates what organisations perceive as the essential components of corporate identity concept and their contents. It proposes
Premium Organizational culture Organization Management
this journal is available at http://www.emerald-library.com/ft Corporate identity‚ corporate branding and corporate marketing Seeing through the fog John M.T. Balmer Bradford School of Management‚ The University of Bradford‚ UK Keywords Corporate identity‚ Corporate Communications‚ Brands‚ Corporate image Abstract Outlines 15 explanations for the fog which has enveloped the nascent domains of corporate identity and corporate marketing. However‚ the fog surrounding the area has a silver lining
Premium Marketing Management Business
yahoo.comWP/04/64 Overview of the Indian Corporate Sector: 1989–2002 Petia Topalova © 2004 International Monetary Fund WP/04/64 IMF Working Paper Asia and Pacific Department Overview of the Indian Corporate Sector: 1989–2002 Prepared by Petia Topalova1 Authorized for distribution by Kalpana Kochhar April 2004 Abstract This Working Paper should not be reported as representing the views of the IMF. The views expressed in this Working Paper are those of the author(s) and do not necessarily
Premium Corporation Finance Debt
Corporate Transparency vs. Business Performance Throughout history‚ mankind has had innumerable moments of corruption and greed. From the City-State wars in ancient Greece to the organized crime during the prohibition‚ human beings have always been prey to the desires of wealth and power. While our current society may seem civilized compared to those eras‚ the shallow traits which haunted mankind then are still in play in today’s society. There are always going to be people looking for a way to
Premium Corporation Enron Corporate governance
“The growing corporate espionage activities due to intense competition lead to highly controlling security measures and intensive employee monitoring which bring about distrust in the workplace” Part I .What I already know The reason I chose this topic is due to the fact that a class called human resources management which by the way is my major‚ once we discussed the topic of ethics the professor covered corporate espionage and determined it as a federal crime. Professor Valdivieso felt very
Premium Business ethics
definitely been the path less traveled. I enlisted into the United States Marine Corps after graduating high school to serve the country that welcomed me in with open arms as a refugee‚ and blessed me so much with freedoms and opportunities that I would have never obtained in Tibet or India. During my years in the Corps‚ I received the opportunity to travel the World‚ lead Marines‚ and make a difference. The Marine Corps has definitely been a steppingstone because it has rewarded me with a broader perspective
Premium Buddhism Meditation Psychology
Academic Year 2012‐2013 CEMS BLOCK SEMINAR: Take‐home examination Corporate Entrepreneurship Pauline GELDOF – CEMS Master 2 Introduction In today’s global economy‚ Corporate Entrepreneurship defined by Damanpour (1991) as the generation‚ development‚ and implementation of new ideas and behaviors by a company has become the only real source of competitive advantage for established organizations. Indeed‚ operating within an increasingly
Premium Entrepreneurship Joseph Schumpeter Innovation
Categories of corporate restructuring Corporate Restructuring entails a range of activities including financial restructuring and organization restructuring. 1. Financial Restructuring Financial restructuring is the reorganization of the financial assets and liabilities of a corporation in order to create the most beneficial financial environment for the company. The process of financial restructuring is often associated with corporate restructuring‚ in that restructuring the general function
Premium Management Corporation
life for U.S. companies. Typically‚ the first round of job cuts are followed by a second round of cuts a short time later. Not everyone agrees with the reasoning behind downsizing. According to an article in the Journal of Banking and Financial Services‚ downsizing is merely "a short-sighted business strategy motivated by arrogant CEO ’s eager to appease shareholders (Unkles‚ 2001). Others feel downsizing is a necessary tool to ensure business survival in the face of a changing economy. Regardless
Premium Layoff Termination of employment
and one local (publicly listed) company that strongly communicates as seen in the employees’ performance and delivery of the customer experience. The foreign company which I think strongly communicates corporate culture from its visible artifacts is NESTLE. Nestle is one global company which exudes an aura of nothing but wellness and good nutrition. It is the leader of fast moving consumer goods and has been an icon in the industry for centuries now all
Premium Customer Corporation Multinational corporation