HHW: Loyalty Wars Discussion Isuues • What is the decision problem of Jeff Diskin? What alternatives are left with him for HHonors program with announcement of competitive rewards program by Starwood? • What should he do? Why? Conventional FMPs V/s Modern • Cumbersome v/s Easy • Manual v/s Technology based • Tangible benefits v/s Service‚ Relationship • Short term v/s Ongoing • Local v/s Global • Limited scope v/s Large scope Types of Promotions Immediate Rewards Price Rs. Off/ Price
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change‚ this level of imbalance is likely to stay the same or worsen. Only through education‚ research‚ and advocacy both from within the studio system and entertainment industry‚ and with parents and kids‚ can we effect real change in this heavily gender-biased media landscape.” (Research Informs & Empowers). Women in advertising and entertainment business has not changed a lot over the last 60 years. Women are still used more than men in commercials involving cooking‚ cleaning ‚ and taking care
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There are various forms of visual entertainment media that has shaped American culture and its values. There are such things as watching violent movies‚ which can influence us in a negative way. Violence on television has been accepted more nowadays‚ that some of us overlook it‚ or become immune to it. This does not mean that violence did not exist in the past‚ but it does mean that we have come to accept it more now‚ and are less likely to be surprised by it. There are several “novelas” that have
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We want to compare the performance of McDonald and Burger King; start by looking at their income statements‚ which we can find out whether the companies make money or not. The following information was obtained from http://www.marketwatch.com. The revenues for McDonald from 2008-2012 were 23.52B‚ 22.74B‚ 24.07B‚ 27.01B‚ 27.57B respectively. The company had expense of 14.88B‚ 13.95B‚ 14.44B‚ 16.32B‚ 16.75B‚ 1.97B for the last five years. And it has gross profit of 8.64B‚ 8.79B‚ 9.64B‚ 10.69B‚ 10.82B
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sources‚ “ Jump To It!‚” “ Should Animals Be Used as Entertainment‚” and “ The Use of Animals in Entertainment‚” there are many differences and similarities on how each author presents his or her claim. One similarity among these three sources‚ the author of “ Jump To It!‚ ” the author of “ The Use of Animals in Entertainment‚” and the video all are biased to a side. The article‚ “ Jump To It!‚” believes that animals should be used for entertainment. The text says‚ “ Americans have been frog wild for
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Introduction: Sushi King. Sushi King first opened their doors in 1995‚ pioneering a new era of Japanese cuisine in Malaysia with their unique ‘Kaiten Sushi’ or ‘Revolving Sushi’ with quick service restaurant concept. Offering a wide variety of sushi along with an expansive menu of other Japanese food at affordable prices in a friendly‚ cosy environment‚ Sushi King quickly gained popularity to become a favourite amongst locals and foreigners alike. From a single outlet in Kuala Lumpur‚ they have
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related to Customer such as betting patterns‚ to formulate strategies and predict customer worth to increase the effectiveness and efficiency of the company’s Marketing Dollars. Yes‚ The programs are effective as they increased the Net Income of the company from $99388 in 1997 to $208‚470 in 1999.With the help of their data base programs they were able to determine customer preferences and predict the rewards and services for them. This resulted in increase in new customers and retention of the old customers
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Facts and Starting points for Sony Music Entertainment Chapter 1: Mission‚ Vision Core Competences Mission Sony BMG does not have a publicized mission statement. However‚ the mother company Sony has changed its mission statements several times in history‚ whereas it is the following: ‘’To become a leading global provider of networked consumer electronics‚ entertainment and services.’’ (Sony 2010) Vision Equal to the mission‚ SONY BMG does not have a publicized vision. The general vision of
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What are his options for moving the meeting forward‚ what are the pros and cons of each option‚ and what should he do and why?•As a first option for Rudi Gassner is to push hard on ECM as he used to do during his leadership as President and CEO at BMG International in order to get result he expected to be endorsed‚ id est. to face an issue that production costs is an important part of budget and its significant reduction greatly affect the profit part‚ therefore thanks to Arnold Bahlmann spending
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(Issues) The issue at hand is whether Mary‚ through a contract with Mr. Shifty‚ Dream Works Picture’s Vice President of Production‚ is entitled to compensation. (Rule) By meeting the standards of the six elements an agreement‚ consisting of an offer and acceptance; consideration; capacity; legal purpose; genuine assent; and writing‚ if any. Mary Asher has a valid‚ contract with Mr. Shifty‚ a representative of Dream Works Pictures. Agreement‚ the first of the six relevant elements‚ is a meeting
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