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    DI Vs. DN Today’s children process the world in a new way. They are surrounded by technology. For example‚ a family sits for dinner. In the past the family members would communicate with one another. In today’s digital age‚ the family members are more likely communicate with the outside world through their personal devices than with one another. Moreover‚ a child has a world inside his computer and iPhone. He can express himself and investigate the world under his own terms. The world is changing

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    Auto Industry in China

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    Department of Languages & Intercultural Education Exploring China 331 RESEARCH PAPER Can Chinese cars sweep the globe? Competitiveness of China’s auto industry Name: Chang Deng Student ID: 14068678 Lecturer: Dr Grace ZHANG Date of Submission: 16/3/2001 Word Count: 681 Literature Review The automotive industry is regarded as a flag of a nation’s economic progress‚ unique in its far-reaching influence on the development of numerous related core industries

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    Digital Divide

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    digital divide The term ’digital divide’ describes the fact that the world can be divided into people who do and people who don’t have access to - and the capability to use - modern information technology‚ such as the telephone‚ television‚ or the Internet. The digital divide exists between those in cities and those in rural areas. For example‚ a 1999 study showed that 86% of Internet delivery was to the 20 largest cities. The digital divide also exists between the educated and the uneducated‚ between

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    Transworld Auto Parts

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    Christine Lam BA 453 – Case Briefing: Transworld Auto Parts November 11‚ 2012 Company Overview: Transworld Auto Parts (TAP) is a Tier 1 manufacturer of original and after-market parts for automobile producers both in the United States and abroad. TAP focuses on manufacturing in two core product lines: electronics and interiors. Apart from that‚ it also separates its customer-centered divisions into four divisions: luxury‚ economy‚ mid-priced‚ and truck. TAP also serves in three main geographic

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    The Young and the Digital

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    The Young and the Digital Many have been researching the various problematic assumptions and ideas of youth and the social media‚ but few have actually been able to prove that youth and technology could be helpful or harmful. S. Craig Watkins and Danah Boyd have accomplished the task of studying youth and social media‚ and have come to the conclusion that social media has given youth a different perspective on life. In

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    Digital Nation

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    Frontline published a video titled "Digital Nation" that looked into the world if technology. The video was published in 2010‚ a time where generation X was diving deeper and deeper into online interaction and digital media. Various arguments‚ facts‚ and opinions were shared between professors‚ professionals‚ and other interviewees. I took the time to analyze and elaborate upon my four favorite segments. The following will highlight my opinions toward some of the Digital Nation video segments. My most

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    factors. BMW and its emphasis on brand development incrementally with the changes in the environment when it outsmarted competition. However the path way dependency paved way for the acquisition of Rover an English brand. This could be due to the companies need for huge production and the consideration happened during that time. This would be the strategic drift. The company beaded with the English brand when it was in the flux phase of the strategic drift. But when the new CEO was appointed BMW went

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    Japanese Auto Industry

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    In order to promote the growth and development of the Japanese auto industry the government began its involvement by obtaining military trucks in 1937 from automakers like‚ Toyota‚ Nissan‚ and Isuzu. General Motors (GM) and Ford had already established factories inside Japan‚ the low tariffs in Japan helped further the incentive to develop foreign factories inside Japan. These foreign factories really hurt Japan’s small automobile manufacturers who could not directly compete with the mass production

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    DIGITAL MARKETING

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    Technology‚ Media‚ and Telecom Practice December 2012 Online and upcoming: The Internet’s impact on India Chandra Gnanasambandam Anu Madgavkar Noshir Kaka James Manyika Michael Chui Jacques Bughin Malcolm Gomes This report is furnished to the recipient for information purposes only. Each recipient should conduct their own investigation and analysis of any such information contained in this report. No recipient is entitled to rely on the work of McKinsey & Company‚ Inc. contained

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    Forecast 3 Segementation Analysis 3 Recommendation 5 Perceptual Map 5 Appendix 6 Problem Statements The BMW Individual Collection program has experienced a decline in sales volume. There appears to be a lack of commitment from BMW’s retailers and structural issues surrounding the corporate involvement of the program. Jeremy Shaver‚ the production planning manager believes that the BMW Individual Collection program has high potential and with an appropriate strategic marketing plan‚ the program

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