This is the Bayerische Motoren Werke (BMW) AG SWOT analysis for 2013. For more information on how to do SWOT analysis please refer to our article. Company background Name Bayerische Motoren Werke AG Industries served Automotive Geographic areas served Worldwide Headquarters Germany Current CEO Norbert Reithofer Revenue € 76.848 billion (2012) Profit € 5.122 billion (2012) Employees 105‚876 (2012) Main Competitors Chrysler Group LLC‚ Daimler AG‚ Ford Motor Co.‚ General Motors Company
Premium Automotive industry General Motors BMW
References: Anna Kochan‚ 2005‚ “BMW uses even more robots for both flexibility and quality”‚ [online] Available http://emeraldinsight.com/Insight/ViewContentServlet?Filename=Published/EmeraldFullTextArticle/Articles/0490320404.html [9/06/10]. BMW Group‚ 2004‚ “Annual Report”‚ [Online] Available http://www.marketadvices.com/reports/bmw-2004.pdf [2/06/10]. Barton‚ D.L.‚ Krause‚ W. (1985)‚ "Implementing new technology"‚ Harvard Business
Premium Case study Management Project management
automobile manufacturers and BMW. Porter’s Five Forces Threats of new entrants: The threat of new entrants in case of the automobile industry is less as large capital cost is required to set up a manufacturing plant and assembly liner. Also it takes time for new entrants to get a place and the reputation in the minds of the consumers. (MINI have existed for a long period of time and in turn have had the advantage of building this reputation). Threats of substitutes: BMW has a brand image of being
Premium Automotive industry General Motors Renault
luxury car‚ British manufacturer and they all have the Royal Blood. The reason why I choose these brands to compare is they divided to two companies from 2003. In 1998 to 2002‚ these two brands are managed by both VW and BMW. From 2003‚ VW owned the Bentley Motors and Crewe factory‚ BMW owned the Rolls-Royce Motors and relocated the factory to Goodwood (Cowell‚ 1998). Bentley has the truly legend craftsmanship and became the Royal-official-car instead of Rolls-Royce (Cupler‚ 2012). Then it began to expand
Premium Bentley BMW Volkswagen Group
INVESTIGATING PRODUCT LAUNCH BMW X1 AND MARUTI SUZUKI KIZASHI A REPORT BY – GAURAV PRAKASH JOSHI MSc BUSINESS DEVELOPMENT SEPTEMBER 2012 EXECUTIVE SUMMARY This report explores two product launches in Indian automobile market in the year 2011. The India launches of the BMW X1 and Maruti Suzuki Kizashi are the perfect examples of contrasting product launches of the previous year. The research
Premium Suzuki BMW Mercedes-Benz
2011: +10% vs. 2010 +10% 2‚711 **US DATA BMW group includes: Rolls Royce‚ Mini & BMW brands • Mercedes: 1.6% • Audi: 0.8% • Porsche: 0.2% • Jaguar: 0.1% • BMW group: 1.7% Objective + 0.1% Market share BMW group in mature markets and gain presence in growth regions Financial Objectives* 1‚212 1‚002 • EBIT margin: 8% - 10% • Pre tax return on sales: 7% • Gross margin: 15% • Net value added: +40% 2010 2011 *BMW group includes: Rolls Royce‚ Mini & BMW brands 2008 2009 Others include:
Premium Luxury vehicle Brand Revenue
CONTENT Part A Introduction 4 Current situation analysis 5 SWOT Analysis 5 Marketing mix 6 Competitor Analysis 9 Targeting segmentation analysis 9 External analysis 10 Part B 12 Introduction of digital market 12 Approaches of digital marketing and the relevant benefits 12 Part C 16 Definition of brand 16 How to create the strong brand value 16 Part D 19 Introduction of ethics 19 The ethical marketing of Mini 20 Conclusion 21 Reference 22
Premium Marketing Brand BMW
The cars I chose are as follows: Audi BMW Mercedes Ford Volvo Lexus Subaru Mazda Honda Toyota AUDI For decades‚ Audi AG has played the poor cousin to Germany ’s luxury-auto kingpins. Now the car maker owned by Volkswagen AG is doing what was unthinkable several years ago: It ’s running neck-and-neck with BMW AG for the crown of the world ’s top-selling luxury-auto maker‚ thanks in no small part to surging U.S. sales. I ranked this car right up there with the BMW and the Mercedes. It just happens to
Premium Automotive industry Ford Motor Company BMW
BMW’s Dream Factory and Culture Business 520 Organizational Behavior Describe the culture of BMW. A company’s culture is very important. It incorporates a firms shared values‚ beliefs and traditions (Hellriegel & Slocum‚ 2010). Most importantly it is the rules and role model for behavior. BMW’s entrepreneurial culture has no doubt assisted them in being the successful company that they are today. An entrepreneurial culture is one that values creativity‚ the tolerance of creative people
Premium BMW Automotive industry Automobile
The German automotive industry with about 720‚000 jobs is one of the biggest industries and dominant employers in Germany and one of the biggest automotive industries in the world (Herbst‚ 2009). With brands like Mercedes Benz‚ Volkswagen‚ Opel‚ BMW‚ Audi and Porsche this industry is major in car manufacturing and technology. According to Taylor (2010) Volkswagen “is the No. 1 automaker in Europe‚ the No. 1 foreign automaker in China‚ and currently ranks second in Brazil”. In most cases German
Premium Automotive industry Porsche Mercedes-Benz