The small city of Cairns may not be well-known but its claim to fame is that it is the doorstep to visiting The Great Barrier Reef. I’m excited to be here because I planned to go diving along the outer reef wall. Diving the Reef is one of the top site to explore for divers worldwide. As we walked off the plane we experienced the feeling of the warm tropical weather. It was muggy and we could see all around the lush green vegetation. Our transportation into the city was just a few minutes. We
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in shallow areas‚ such as the Australia’s eastern coast‚ also known as the “The Great Barrier Reef”. The reef covers an area over 300‚000 square kilometers. Amazingly enough‚ the Great Barrier Reef also covers wide range of ocean depth. People consider that the coral reef is the most complex ecosystem on Earth. Abiotic Components There are two major abiotic factors‚ Temperature and Sunlight. The Great Barrier Reef is an aquatic ecosystem‚ in which it has more abiotic factors. The additional abiotic
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The Great Barrier Reef | Koh Yi Shing 2013.03.19 | The world’s largest coral reef system‚ The Great Barrier Reef‚ is shrinking at an incredibly rapid rate (Environmental Threats). Over the past 27 years‚ it has lost approximately half of its coral (Happening to GBR). This is due to many reasons; it includes oil spills‚ poor water quality‚ shipping‚ climate change etc. (Environmental Threats). One of the main reasons is overfishing (Environmental Threats). For example‚ the species of Crown-of-thorns
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Strategic Analysis of BMW AG 1.1 Evaluation of strategic factors affecting BMW strategy To understand factors that influence on the competitiveness of BMW the SWOT analysis is applicable. Strength Weakness • Strong Brand Reputation • High cost policy • Trained and highly skilled workforce • Inefficient brand portfolio • High quality products • High product prices • Corporate Social Responsibility • Inefficient level of acquisition and • Contribution to the environment
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Effect of Tourism on the Great Barrier Reef Introduction The Great Barrier Reef is located in North Eastern Australia off the coast of Queensland. It is world renowned for its stunning scenery and its flora and fauna diversity‚ it has also been acknowledged as one of the seven natural wonders of the world. The Great Barrier Reef stretches across 344400km2 and includes thousands of individual reefs and hundreds of islands which are occupied by around 600 types of hard and soft coral‚ around 1625 varieties
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* Contemporary Development of Business and Management * BMW Germany / China BMW Company Profile What is your company? * BMW is an automobile and motorcycle manufacturer What does it do? * BMW (Bavarian Motor Works) is a German automobile‚ motorcycle and engine manufacturing company founded in 1917. * Headquarter is in Munich‚ Bavaria‚ Germany * Owns and produces Mini as well as Rolls-Royce Motor Cars * Is served worldwide How many staff? * Employees: 105.876 (2012)
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Executive Summary BMW’s marketing efforts have gone through trial and error to create and sustain the brand position and image that it has today. As a global seller of high end luxury cars‚ BMW is in a competitive industry where strategic marketing activities are a key aspect in setting a company apart in an industry. For this particular case‚ BMW’s Jim McDowell sits in front of a very important decision on what his next step will be in following their “The Hire” short film series marketing campaign
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With China’s automobile market growing rapidly in the last few years‚ it has become one of the biggest automobile markets in the world‚ this mean that the existing firms in the industry will have to be aware of new entrants into the industry. Gerenally‚ barriers are high in an automobile industry‚ and there are several main factors contributing to this. One of the factors is supply‐side economics of scale. When firms have high output‚ it allows them to cut cost in production by buying in bulk and because they have huge buying power
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TITLE PAGE BMW MAKE THE DIFFERENCES Prepared for: Dr. Beth C. Candol (Lecturer) Marketing Strategy University of Technical Education‚ HCMC BA (Hons) Business Management (Top up) Prepared by: Hoang Huong Thien Ly Class 12BABM COD: 129125118 4th April 2013 EXECUTIVE SUMMARY This assignment shows the marketing strategies and development process of them when BMW penetrates into Vietnam market. Based on analyses about internal and external factors‚ BMW can recognize their strengths
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2011: +10% vs. 2010 +10% 2‚711 **US DATA BMW group includes: Rolls Royce‚ Mini & BMW brands • Mercedes: 1.6% • Audi: 0.8% • Porsche: 0.2% • Jaguar: 0.1% • BMW group: 1.7% Objective + 0.1% Market share BMW group in mature markets and gain presence in growth regions Financial Objectives* 1‚212 1‚002 • EBIT margin: 8% - 10% • Pre tax return on sales: 7% • Gross margin: 15% • Net value added: +40% 2010 2011 *BMW group includes: Rolls Royce‚ Mini & BMW brands 2008 2009 Others include:
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