* Contemporary Development of Business and Management * BMW Germany / China BMW Company Profile What is your company? * BMW is an automobile and motorcycle manufacturer What does it do? * BMW (Bavarian Motor Works) is a German automobile‚ motorcycle and engine manufacturing company founded in 1917. * Headquarter is in Munich‚ Bavaria‚ Germany * Owns and produces Mini as well as Rolls-Royce Motor Cars * Is served worldwide How many staff? * Employees: 105.876 (2012)
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BCG Matrix of KFC The need for strategy‚ in order to expand its existing product in very promising markets for KFC is very essential. KFC‚ along with McDonalds‚ and other major fast food chains have dominated the American continent as well as else where. Since the1950’s when the founder of KFC had a dream‚ of building an empire in the fast foodmarket‚ the company has undergone lots of changes. The company has changedownership; it has taken over from Pepsi and passed over to Tricon‚ which owns
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The BCG matrix can be used to determine the appropriate mission of an organization with four common missions to choose from: Build (?)‚ Hold (Star)‚ Harvest (Cash Cow)‚ Divest (Dog). Yellow Trubrite Dye: 1) For Monarch‚ In the BCG matrix I think this product should be Build (?)‚ it is because Monarch got about 50% of the market share‚ however because of the obsolescent technologies used‚ the vast industry overcapacity‚ the severe price competition‚ the limited profitability‚ the possibility of
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Differentiation is a strategy that creates product that is unique among firms in the same industry in an important way. A differentiator achieved competitive advantage easily upon the ability in providing distinctive products to its customers that satisfy their needs in a way that is different from its competitors (Hill and Jones‚ 2004‚ p160.).This allows the differentiator to charge on premium price for its products. Unlike cost leaders performing cost reduction‚ differentiators manage to increase
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car industry is shown below: Mini (e.g. Nissan Micra‚ Seat Marbella) Small (e.g. Fiat Uno‚ Opel Corsa‚ VW Polo‚ Rover Metro) Medium (e.g. Fiat Tipo‚ VW Golf‚ Rover 200) Large (e.g. BMW 3 series‚ VW Passat‚ Honda Accord‚ Rover 400) Executive (e.g. BMW 5 series‚ Opel Omega‚ Audi 100‚ Rover 800) Luxury (e.g. BMW 7 series‚ Mercedes-Benz S Class‚ Jaguar) Multi purpose/sports (e.g. Land Rover‚ Porsche) (Figure 1 source: www.europa.eu.int/) All those segments are companied with other factors include
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3. 4. 5. Once a car is driven off of the dealership lot‚ it loses a significant amount of its resale value. The graph below shows the depreciated value of a BMW versus that of a Chevy after years. Which of the following statements is the best conclusion about the data? a. You should buy a BMW because they are better cars. b. BMWs appear to retain their value better than Chevys. c. The value of each car will eventually be . 6. Which of the following graphs is a more realistic representation
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Mid-luxury/executive cars The mid-luxury segment are commonly referred to as executive cars in Britain‚ Obere Mittelklasse in German‚ and Grandes Routières in French. Examples include the Volvo S80‚ BMW 5 Series‚ Mercedes-Benz E-Class‚ and Jaguar XF [30] Although having similar dimensions to mid-size cars and large family cars‚ executive cars are engineered and positioned as premium vehicles with better performance and technology amenities. There is also higher development and production costs
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Limitations of the BCG model. The BCG model is criticised for having a number of limitations (Kotler 2003; McDonald 2003): ➢ There are other reasons other than relative market share and market growth that could influence the allocation of resources to a product or SBU: reasons such as the need for strong brand name and product positioning could compel resource allocation to an SBU or product (Drummond & Ensor 2004). ➢ What is more‚ the model rests on net cash consumption or generation as the
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BCG Matrix Product Relative Market Share Market Growth Classification Note D 2 Leader 3% Low Cash Cow Generates more cash than needed to maintain business. Requires frequent “milking” and very little investment. A 3 Leader 20% High Star Requires a high level of funding to battle competitors and maintain growth rate. When industry slows‚ has potential to become cash cow if market share is retained. C 1 Co-Leader 25% High C 1 Co-Leader 25% High Question Mark Potential to gain market share and
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constructed with more creative and elegant designs that carry their brand image and the level of prestige associated with such cars. Luxury Car Brands in Singapore The luxury car brands in Singapore are: Audi‚ Mercedes-Benz‚ Bayerische Motoren Werke (BMW)‚ Lexus‚ Porché‚ Infiniti‚ Maserati‚ Alpha Romeo‚ Land Rover‚ Jaguar‚ Mini‚ Chrysler‚ Jeep‚ and Volvo. Target Market Luxury car brands are targeting the rich‚ upper class in Singapore. Seeing as how a luxury car costs on average $33‚709 (Mercedes-Benz)
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