BMW is one of the most recognized premium car manufacturers in the world. Brand associated with quality‚ class‚ exceptional design‚ outstanding performance and innovation. BMW has a well-structured brand hierarchy where at the corporate brand level BMW pioneered the luxury sports car category by combining distinct style and performance consideration. BMW has a smart positioning with corporate brands and offers a large fleet of models that vary in price‚ quality and performance. Below is a brief brand-
Premium BMW
Year Product Offering Introduction BMW‚ the Ultimate Driving Machine‚ is developed from an independent company. This company was able to focus on turning great ideas into great cars. The company exhibits one of the most recognizable logos in the world‚ the blue and white BMW insignia which is known as the Roundel. This emblem depicts motion as it portrays the movement of an airplane propeller against a clear blue Bavarian sky. One of the most visible BMW design elements is the twin-kidney grill
Premium Automobile BMW
can understand how important car safety is. Not many people are aware of this but Volvo is the safest car brand in the world. Volvo balances technology with safety. A comparison based on car safety was made with other brands such as Mercedes Benz‚ BMW and Infiniti. Choose safety for life Are you safe in your own car? Are you aware of how important safety is? The first things that come to mind when buying a car are luxury and technology when in reality we should look
Premium Mercedes-Benz BMW Karl Benz
References: Anna Kochan‚ 2005‚ “BMW uses even more robots for both flexibility and quality”‚ [online] Available http://emeraldinsight.com/Insight/ViewContentServlet?Filename=Published/EmeraldFullTextArticle/Articles/0490320404.html [9/06/10]. BMW Group‚ 2004‚ “Annual Report”‚ [Online] Available http://www.marketadvices.com/reports/bmw-2004.pdf [2/06/10]. Barton‚ D.L.‚ Krause‚ W. (1985)‚ "Implementing new technology"‚ Harvard Business
Premium Case study Management Project management
automobile manufacturers and BMW. Porter’s Five Forces Threats of new entrants: The threat of new entrants in case of the automobile industry is less as large capital cost is required to set up a manufacturing plant and assembly liner. Also it takes time for new entrants to get a place and the reputation in the minds of the consumers. (MINI have existed for a long period of time and in turn have had the advantage of building this reputation). Threats of substitutes: BMW has a brand image of being
Premium Automotive industry General Motors Renault
luxury car‚ British manufacturer and they all have the Royal Blood. The reason why I choose these brands to compare is they divided to two companies from 2003. In 1998 to 2002‚ these two brands are managed by both VW and BMW. From 2003‚ VW owned the Bentley Motors and Crewe factory‚ BMW owned the Rolls-Royce Motors and relocated the factory to Goodwood (Cowell‚ 1998). Bentley has the truly legend craftsmanship and became the Royal-official-car instead of Rolls-Royce (Cupler‚ 2012). Then it began to expand
Premium Bentley BMW Volkswagen Group
The car industry environment is very complex due to the large number of product markets‚ buyers‚ suppliers and customers‚ which spread across the globe. As such‚ it has often been described as "the industry of all industries". There are various forces that influence this environment. Hence‚ this report analyzes some of the political‚ economic‚ socio-cultural and technological trends‚ key to understanding their impact on the industry‚ with particular reference to the Western European market. First
Premium Automotive industry Renault BMW
INVESTIGATING PRODUCT LAUNCH BMW X1 AND MARUTI SUZUKI KIZASHI A REPORT BY – GAURAV PRAKASH JOSHI MSc BUSINESS DEVELOPMENT SEPTEMBER 2012 EXECUTIVE SUMMARY This report explores two product launches in Indian automobile market in the year 2011. The India launches of the BMW X1 and Maruti Suzuki Kizashi are the perfect examples of contrasting product launches of the previous year. The research
Premium Suzuki BMW Mercedes-Benz
2011: +10% vs. 2010 +10% 2‚711 **US DATA BMW group includes: Rolls Royce‚ Mini & BMW brands • Mercedes: 1.6% • Audi: 0.8% • Porsche: 0.2% • Jaguar: 0.1% • BMW group: 1.7% Objective + 0.1% Market share BMW group in mature markets and gain presence in growth regions Financial Objectives* 1‚212 1‚002 • EBIT margin: 8% - 10% • Pre tax return on sales: 7% • Gross margin: 15% • Net value added: +40% 2010 2011 *BMW group includes: Rolls Royce‚ Mini & BMW brands 2008 2009 Others include:
Premium Luxury vehicle Brand Revenue
CONTENT Part A Introduction 4 Current situation analysis 5 SWOT Analysis 5 Marketing mix 6 Competitor Analysis 9 Targeting segmentation analysis 9 External analysis 10 Part B 12 Introduction of digital market 12 Approaches of digital marketing and the relevant benefits 12 Part C 16 Definition of brand 16 How to create the strong brand value 16 Part D 19 Introduction of ethics 19 The ethical marketing of Mini 20 Conclusion 21 Reference 22
Premium Marketing Brand BMW