Background: BMW (Bayerische Motoren Werke AG) is one of Germany’s largest industrial companies and the most successful car and motorcycle manufacturers in the world. It was founded in 1916 and is headquartered in Munich‚ Bavaria‚ Germany. Mission statement: "The BMW Group is the world ’s leading provider of premium products and premium services for individual mobility." The IT-Infrastructure at BMW: The IT-infrastructure is almost totally responsible for the company’s entire infrastructure
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Launching the BMW Z3 Roadster January 1996 marked the beginning of Phase II of BMW of North America Inc.’s Z3 roadster introduction. Phase I had centered around the placement of the new $28‚750 two-seat convertible in the James Bond hit movie‚ GoldenEye‚ which premiered several months earlier. While not yet critically evaluated‚ results of the "out-of-the-box" pre-launch campaign appeared very positive: word-of-mouth concerning the Z3 and the James Bond cross-promotion were favorable‚ and product
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Positive Brand and Company Recognition 4. Branch Out into New Sectors of Retail If I were appointed as Thailand’s CEO of Wal-Mart to engage retail business in Thailand market‚ first I need to analyze the retain market in Thailand. First I have to study the existing retail market of Thailand‚ like Tesco Lotus‚ Big C‚ IKEA‚ 7 – 11 etc. Then I have to evaluate Wal-Mart‚ Strengths‚ Weakness‚ Opportunities and Threads (SWOT) in the market. a) Strength Wal-Mart has one of the best track records
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To: Richard Sullivan‚ Vice President‚ Heavy Equipment Division‚ WMC Subject: Wriston Manufacturing Corporation Date: May 1‚ 2012 Thank you for the opportunity to work with Wriston Manufacturing Corporation (WMC)‚ it has been both a rewarding and insightful experience. As requested‚ an evaluation has been conducted to assess and identify the key areas of strength and weakness and to provide an external perspective into possible opportunities for corporate advancement. Based on our analysis
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Strategy BMW BMW’S Primary Business Lines (http://www.marketlineinfo.com/library/iProduct_toc.aspx?R=6A41C0F5-51FC-4B71-AF83-0B9F412CB891) The company generates revenues through three business divisions: automobiles (78.0% of the total revenues during fiscal year 2006)‚ financial services (20.2%)‚ motorcycles (1.8%). BMW focuses on the premium segments of the global passenger car and motorcycle market. The company also provides financial and information technology services. BMW‚ through
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Case Study Summary- Superior Manufacturing Company The Company / Management / Competition / Strategy / Cost System ►The Superior Company has manufactured three industrial products: 101‚ 102 and 103. These have been supplied to other manufacturers in different proportions. Their share on the market in 2004 has been respectively 12% for 101 with a price of $24.5 per 100 pounds of product‚ 8% for 102 with a price of $25.8 per 100 pound of product and 10% for 103 with a price of $27.5 per 100 pounds
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Through an informal analysis‚ Roberta Jackson has begun to clarify the organizational issues facing M&DDiv manufacturing division. From this analysis she has clarified key organizational issues that need to be addressed in order to fix the documentation problem. It is evident that the documentation problem is actually a symptom of the following underlying organizational issues. 1. The organization lacks a clear vision or strategy. 2. The organizational culture is rigid and reluctant to change
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Resume of case study: “Manufacturing strategy at SICO” Sico is a paint producer company founded in 1937 in Québec city‚ Canada. The company manufactures paints and coatings‚ intended for protection‚ decoration‚ renovation and maintenance of consumer goods along with industrial products and equipment.
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Q1.Based on the 2004 statement of profit and loss data (Exhibits 1 and 2)‚ do you agree with Water’s decision to keep product 103? In order to support an opinion on the side we decided to analyze all the probable scenarios. If the company management decided that it is better to stop the production of product 103‚ they could do this in one of the following manners: 1. Stop production and any business related to product 103. 2. Stop production but outsource it to another company and continue
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AGW610 LESSON 3 CASE 3: Morgan Manufacturing Charles Crutchfield‚ manager of manufacturing operations at Morgan Manufacturing‚ was evaluating the performance of the company. Given his position‚ he was primarily interested in the health of the operating aspects of the business. At Morgan‚ the gross margin percentage was considered to be a key measure of operating performance; other measures considered to provide essential information on the health of business operations were pre-tax return on sales
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