issue of shares. For example‚ when a share of the nominal value of Rs. 100 is issued at Rs. 98‚ it is said to have been issued at a discount of two percent. As a general rule‚ a company cannot normally issue shares at a discount. It can do so only in cases such as ‘reissue of forfeited shares’ and in accordance with the provisions of section 79 of The Companies Act. It states that‚ a company is
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Assignment 3 – BMW: The Hire Series Submitted by: Chaitra B PGDM No: 10014 What? The eight short-film series on the internet by critically acclaimed Hollywood directors effectively revolutionized the world of interactive entertainment‚ while showcasing the absolute limits of automotive high-performance exclusive to BMW. Over 100 million film views and numerous awards later‚ The Hire film series served as further proof that when it comes to innovation and technology‚ BMW has always been ahead of
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what we considered the best strategy that BMW has to implement to address the four most important issues we mentioned in the SWOT Analysis (dealer relationship‚ image life cycle‚ Japanese power‚ and specialized competitors) is brainstorming and recollecting a few ideas. For this specific case‚ we came upon the following "brainstorming ideas" for each main issue: To begin explaining what each strategy is about and how we reached one final strategy to be used by BMW‚ let’s focus on the different
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Hi everybody! As you know‚ consumers have the different needs‚ wants‚ culture and location so we must make marketing segmentation. It means that we divide giant market into smaller segments which have the similarities. Then we can achieve more effectively with productions and services. To do this‚ we should look at 4 majors: geographical‚ demographic‚ psychographic and behavioral variables. Nestle is the world’s largest food company that did marketing segmentation very well. They also base on 4
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The market segmentation; targeting and position play an important role in this company. This essay will use the market segmentation to analyze this company. A segment is a group among the groups which have resulted after subdividing the total market. Market segmentation is subdividing of the market into those groups which can be attacked by specific marketing strategy. It include grouping of customers according to their common needs and wants. The objective of market segmentation is to select
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groupings: Hardware and Home Furnishings‚ Office Products‚ and Housewares. Rubbermaid is a renowned manufacturer of a wide range of plastic products ranging from children’s toys through housewares. Acquisitions are the foundation of Newell’s growth strategy and the company has an aggressive and disciplined approach to achieving its’ growth targets. Newell focuses on acquisitions that are generally mature businesses with ’unrealized profit potential’‚ and pass a number of clearly defined screening criteria
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beauty care and skin product. Nivea products close to its customers‚ regardless of where they live. They know what customer need and coming up with new products. The numbers of consumers are becoming increasingly interested in health and appearance due to the influence of the media and social changes‚ with demand for consumer. Nivea deodorants are very popular and well know in teenager‚ middle age. When Nivea came up with this new product they make a lot promotion which is very important for
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BMW of North America: Dream It. Build It. Drive It by Dmitry Alenuskin‚ Andreas Schotter Source: Thunderbird School of Global Management 16 pages. Publication Date: Jun 23‚ 2012. Prod. #: TB0301-PDF-ENG BMW‚ the leading luxury car manufacturer in the United States‚ implemented a new marketing initiative based on its online video services aimed to increase sales of customized vehicles. Prior to the introduction of the "Dream It. Build It. Drive It." program‚ BMW’s SUV sales in America were in
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BMW Read the case‚ and consider the following questions: 1. What main trends are identifiable in the business environment in general and in the automobile market in particular in 2004? • Equity prices had fallen until late in 2003: this‚ coupled with geopolitical tensions and concerns about oil supplies‚ add to the uncertainty about the economic and political environments • From the mid 1990s automobile producers strove to improve engineering adn quality of vehicles as a
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Case Study of Bisleri Details Themes: Marketing Mix Period : 2001-2002 Organization : Parle Bisleri Ltd‚ Coca Cola‚ Pepsi Countries : India Industry : Branded Water Reinventing Bisleri: Introduction In the early 1990s‚ Parle Bisleri Ltd’s (Parle Bisleri’s) Bisleri1 had become synonymous with branded water and had a market share of 70%. In the late 1990s‚ Bisleri’s market share began to erode with new players entering the market. The new players also positioned their products on the
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