across India and this most importantly has not been restricted to just metros. Even second tier cities like Bhopal‚ Amritsar‚ Surat‚ Ranchi etc are being looked upon as potential feasible destinations of upscale star brands. The hotel industry in India can be divided into eight segments based on the norms set by the Ministry of Tourism. They are 5-Star Deluxe‚ 5-Star‚ 4-Star‚ 3-Star‚ 2-Star‚ 1-Star‚ Heritage and Unclassified. However‚ the 3-star‚ 2-star‚ 1star and unclassified hotels in India are spread
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E- Business at HEDGE EQUITIES PVT LTD Introduction to HEDGE EQUITIES PVT LTD Team Hedge is a balanced mix of more than 15 years experience cutting across various industries with a strong background in the financial markets. The board comprises of six power houses in their respective fields - Fedex Securities‚ Baby Marine Exports‚ Thakker Developers‚ Smart financial‚ SM Hegde (CFO‚ Videocon Industries) and Padmashree Mohan Lal Fedex Securities Managed
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DOCUMENTS AVAILABLE FOR INSPECTION LIST OF STOCKBROKERS AND INVESTMENT BANKS ON THE NAIROBI STOCK EXCHANGE 2 3 4 5 7 8 9 4 5 8 23 32 35 37 46 48 5 54 87 89 95 97 Appendix I 23. CDS FORM 1. LIST OF CONTACTS ISSUER ISSUER : EQUITY BANK LIMITED Registered Head Office‚ NHIF Building 4th Floor‚ P.O. Box 7504-00200 NAIROBI Name / Title of Contact Persons Mr. James Njuguna Mwangi Chief Executive & Managing Director Mrs. Mary Wangari Wamae Company Secretary and Registrar Office
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CUSTOMER LOYALTY EFFECT ON FAST FOOD BRAND RETENTION 1.0 Background of Research 2.1 Problem Statement Based on the analysis from Euromonitor International (2010)‚ the report indicated that consumer spending on food has increased over the years‚ from RM 32‚317.8 million (2005) to RM 44.121.5 million (2010). According to Abdul Rehman Muhammad‚ Zia-ur-Rehman and Dr. Waheed Akhtar (n.d.)‚ creating loyalty about any brand and to retain customers is an essential and crucial element and
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SITUATION ANALYSIS: CURRENT MARKET POSITION: • • • • • • BMW has achieved market leader position in the luxury car segment for 2 nd consecutive year. 43% of market share in luxury car segment. 73% growth over 2009. Sales of 6426 units in 2010. Archrival Mercedes Benz sold 5819 units. Presently employs 400 people. Present in 20 locations across India. Launch Date: 23rd December 2010 Models: X1 sDrive 1.8i X1 sDrive 2.0d X1 sDrive 2.0d Exclusive Price: 22 Lakhs-32.5 Lakhs JOY IS WHAT YOU
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Excellence >>BMW BMW is the ultimate driving machine. Manufactured by the German company‚ Bayerische Motoren Werke AG‚ BMW stands for both performance and luxury. The com- pany was founded in 1916 as an aircraft-engine manufac- turer and produced engines during World War I and World War II. It evolved into a motorcycle and automobile maker by the mid-20th century‚ and today it is an internationally respected company and brand with €53 billion (about $76 billion) in revenues in 2008. BMW’s
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A company is able to increase brand equity for a product that is in the maturity phase of the PLC. The maturity phase is characterized by increase competition‚ established brand recognition and slowing sales growth. In this phase product differentiation and market dominance become more critical (Anderson & Zeithaml‚ 1984). Brand equity is a set of brand assets and liabilities linked to a brand‚ its name‚ and symbol that add or subtract from the value provided by a product (Cravens‚ 1997). When a
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organization c Apply strategic positioning techniques to the analysis of a given organization d Understand the process of strategic planning. (2) Demonstrate ability to think strategically a Prepare a strategic plan for a given organisation based on previous analysis b Merit grades awarded M1 M2 M3 Distinction grades awarded D1 D2 D3 Assignment ( ) Well-structured Reference is done properly / should be done (if any) Overall‚ you’ve Areas for improvement: ASSESSOR
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Introduction to Marketing II Assignment 1: Environmental Analysis BMW August 2012 Submitted by Susannah Hardy a1608392 Executive Summary Chosen Industry: The aim of this report is provide an overview of the macro and micro-environment of the operations of the BMW Group‚ specifically their operations in large-scale manufacturing of automobiles. Scope/Limitations: BMW Group is comprised of many segments‚ from bicycles‚ motorbikes and automobiles‚ as well as intangible products such as financial
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Valuation models Discounted cash flow models: Dividend discount Free cash flow to the firm Residual income Multiples-based valuation: Price-earnings Value-EBITDA Value-EBIT Value-Sales Price-Book value Equity valuation In conjunction with the valuation of Coles Group‚ contained in “Excel03 Equity valuation” Real options valuation Equity markets price shares above the present value of expected future cash flows‚ due to the presence of embedded options not captured by DCF analysis Real
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