The car industry environment is very complex due to the large number of product markets‚ buyers‚ suppliers and customers‚ which spread across the globe. As such‚ it has often been described as "the industry of all industries". There are various forces that influence this environment. Hence‚ this report analyzes some of the political‚ economic‚ socio-cultural and technological trends‚ key to understanding their impact on the industry‚ with particular reference to the Western European market. First
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products. Jim McDowell‚ vice president of marketing at BMW says " If a product is declining‚ we would prefer to withdraw it from the market‚ as opposed to having a strategy for dealing with the declining product‚" In other words‚ Maturity and Decline stages do not usually exist in BMW’s product life cycle. Before a product reaching the Maturity stage that characterized by decreasing sales rate and declining profit‚ BMW pulls it out from the market. BMW cars typically have product life cycle of seven years
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Introduction Not only does the BMW Group produce the “Ultimate Driving Machine” but they also provide high quality financial services. The success of the company has not only relied on the excellent quality of the automobiles they produce but the financial services they provide their customers. Financial services are a key factor for success in today’s mobile world. At BMW‚ an extensive product portfolio is available that provides expert information
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BACKGROUND After 5 years working with SRR Mini have to find a new agency as SRR have take the account of a competing German automobile manufacturer. Mini is included in the BMW Group‚ but the have their own division for the Mini an all the models thet produce‚ as Mini communications have been totally different that BMW have done‚ MINI have been a brand that have worked with very creative advertising that really worked‚ and have experienced all types of creations in traditional advertising and
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BMW BMW is the ultimate driving machine. Manufactured by the German company‚ Bayerische Motoren Werke AG‚ BMW stands for both performance and luxury. The company was founded in 1916 as an aircraft-engine manufacturer and produced engines during World War I and World War II. It evolved into a motorcycle and automobile maker by the mid-20th century‚ and today it is an internationally respected company and brand with €53 billion (about $76 billion) in revenues in 2008. BMW’s logo is one of the
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Market Strategy Merc India Mercedes-Benz India has evolved a four-pronged strategy towards passenger cars this year as it transfers its truck and bus business under Daimler India Commercial Vehicles (DICV). The company had been selling buses — inter and intra city and Actros mining trucks — in the India market‚ which would now fall under DICV portfolio. Project as performance oriented brand by introducing new models. Mercedes-Benz plans to launch eight new products this year‚ invest in dealer
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Background: BMW (Bayerische Motoren Werke AG) is one of Germany’s largest industrial companies and the most successful car and motorcycle manufacturers in the world. It was founded in 1916 and is headquartered in Munich‚ Bavaria‚ Germany. Mission statement: "The BMW Group is the world ’s leading provider of premium products and premium services for individual mobility." The IT-Infrastructure at BMW: The IT-infrastructure is almost totally responsible for the company’s entire infrastructure
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Volkswagen entered the Indian passenger car market in 2001 by launching its car brand - Skoda. In 2007‚ two of its other brands Audi and Volkswagen‚ were also launched inIndia. Volkswagen Group India emphasized on all aspects of marketing mix including product‚ price‚ place and promotion. The company offered three brands including Audi‚ Skoda and Volkswagen that together comprised of 15 different models as of late 2009. Volkswagen Group India mainly catered to the luxury segment of the Indian car
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Auto German Automotive Industry Overview Makers – BMW‚ Audi‚ VW Markets – EU and non-EU – overview Stats The largest shareholder of Audi AG is Volkswagen AG‚ which holds over 99 percent of the share capital. Volkswagen AG includes the consolidated accounts of Audi AG in its own consolidated financial statements. In recent years‚ the possibility of Audi being spun off or otherwise divested by Volkswagen has been mooted Daimler AG ‚ geramn car corp Daimler AG is a German manufacturer of automobiles
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Case Study 2: The Mini 1. In your opinion‚ what were the most important design considerations for BMW when redesigning the Mini for the U.S. car market? As for U.S. car maker‚ the first place that they should redesign the image and the style of the BMW. As to suit the market‚ BMW should make the car a little larger; add some modern bits inside of the car. As I know‚ they highlighted the British theme by adding extras like the flag on the roof‚ therefore‚ as for the U.S. car maker‚ they
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