Forecast 3 Segementation Analysis 3 Recommendation 5 Perceptual Map 5 Appendix 6 Problem Statements The BMW Individual Collection program has experienced a decline in sales volume. There appears to be a lack of commitment from BMW’s retailers and structural issues surrounding the corporate involvement of the program. Jeremy Shaver‚ the production planning manager believes that the BMW Individual Collection program has high potential and with an appropriate strategic marketing plan‚ the program
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Case Analysis of BMW Problem: While the worldwide performance of BMW had continually improved around 1990s‚ its position in the U.S. had not improved. BMW experienced the steady unit sales decline in the United States from its 1986 peak of 96‚000 units to 53‚000 in 1991. Thus‚ Karl Gerlinger‚ the president of BMW North America‚ needed to find a solution to carry BMW to a leading position in the U.S. market. Before achieved the final goal‚ Gerlinger had to focus on three issues: first‚ he must
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reality. The main purpose of this essay is to outline the advantage and disadvantages of improving the digital divide by firstly address all the factors or barriers that contribute to the digital divide issues. Next‚ it will come up with some alternative solutions of how digital divide can be overcome and lastly‚ this essay will outline all the advantages and disadvantages of bridging the digital divide. Interaction between human and the information technology is increasing greatly in the 21st century
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A PROJECT REPORT SUBMITTED BY ASHA KAKOTI AND PARUL NIGAM PGDM(G) 2010-2012 DIGITAL MARKETING: ORGANIZATIONAL AND MANAGEMENT CHALLENGES IN INDIA CONTENTS ABSTRACT 3 INTRODUCTION 3 WHAT IS DIGITAL MARKETING 4 DIGITAL MARKETING IN INDIA 6 CHALLENGES IN INDIA 8 POSSIBLE SOLUTIONS 12 CONCLUSION 14 BIBLIOGRAPHY 14 ABSTRACT Today everything is possible on the internet i.e. online be it making friends‚ selling goods‚ ordering snacks‚ shopping‚ ordering gadgets‚ booking flight
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Digital (in) Museums The project is structured as a subjective analysis over the “state of the art” of digital applications in museums and exhibition. First‚ it will investigate the concept of adding value‚ though digital supports‚ to traditional observations of artworks. In a
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the America‚ it doesn’t matter how rich or poor people are‚ there is one product that any household has to have at least one. It is a car. In fact‚ cars have played an extremely important role in American society. A car wasn’t invented like other machinery‚ but it was the accumulation of many levels of invention and a combination of many scientific discoveries. Cars’ origin was in Europe by the French and the German and Paris and named by the Paris Academy of Sciences. But automobile industry brilliantly
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Trip Hawkins organize the functions of the teams in Finland‚ India‚ Spain and California to move into the social network gaming world? Digital Chocolate began as an innovator in a small new market and succeeded due to their ability to foster innovation and creativity in the mobile gaming industry. The social gaming market has opened opportunities to expand Digital Chocolate’s horizons drastically. Trip Hawkins needs to promote a sense of urgency and to communicate the importance of the switch for
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Digital evidence refers to any piece of electronic information that can be found or retrieve from any electronic device which can be used to provide evidence for any use of violation. Basically‚ “Any information of probative value that is saved or stored in a binary form is digital evidence.” (SWGDE‚ 1998‚ p5). Below are the lists of electronic devices that stores digital evidence and some of the possible ways that the information can be manipulated: Information stored inside mobile phones such
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u NAME OF STUDENT NGUYEN THI TRA MY REGISTRATION NO. 1013105256 UNIT TITLE Unit 7: Business Strategy ASSIGNMENT TITLE Strategy Formation and Planning ASSIGNMENT NO 1 of 2 NAME OF ASSESSOR Ha Son Tung SUBMISSION DEADLINE 16:00‚ 22 November 2010 I‚ __________________________ hereby confirm that this assignment is my own work and not copied or plagiarized from any source. I have referenced the sources from which information is obtained by me for this assignment. ________________________________
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Digital Cameras Digital cameras allow computer users to take pictures and store the photographed images digitally instead of on traditional film. With some digital cameras‚ a user downloads the stored pictures from the digital camera to a computer using special software included with the camera. With others‚ the camera stores the pictures directly on a floppy disk or on a PC Card. A user then copies the pictures to a computer by inserting the floppy disk into the disk drive or the PC Card into a
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