Executive Summary BMW has embarked on a mission to cut its notoriously long product development time in half utilizing a newly developed system code named "Digital Car". Senior management has decided to utilize the new process on the 7-series platform. In order to accomplish this goal‚ BMW is preparing to take advantage of the latest computer technology in car development. At the forefront of the new plan is a debate over the use of computer-aided-styling (CAS). We recommend that BMW implement the
Premium Design Computer-aided design Management
rumours in the automobile industry suggested BMW may exit the US market. In the ten years from 1991 to 2000 however the company rebounded and by 2000 annual sales had reached record levels of just under 200‚000. This impressive turnaround was achieved through introducing new models‚ an aggressive pricing strategy‚ re-organising the dealer network and adapting the cars to the American market. The cars were marketed at very specific target audience. BMW had identified their target customer segment
Premium Marketing Target audience
History of BMW The name BMW came from Karl Friedrich Rapp‚ who was a Bavarian but well known as an engineer in 1916. BMW stands for Bayersiche Motoren Werke (Bavarian Motor Works) and its first appearance was actually in an aircraft engine. In 1917 this 6 cylinder Type IIIa went into production. When the Treaty of Versailles was signed and it forced them to stop production because it prohibited BMW from making aircraft engines in 1919. So they started to build air brakes for railway cars. But again
Premium BMW Automotive industry
The BMW group was founded in 1916 in Germany more precisely in Munich‚ Bavaria. On the 7th of March the company will be celebrating their 101st anniversary. The group currently has three brands under its wings. The original BMW with diverse series targeting different markets‚ MINI‚ and Rolls-Royce Motor Cars. The presence of this German company is everywhere worldwide. The manufacturer is currently present in 14 countries worldwide for its manufacturing business. In total 31 manufacturing and assembling
Premium BMW BMW Automotive industry
With over 90 years in the industry the culture at BMW is an anomaly in the car manufacturing business. BMW teaches their employees the history of the company and their mission from day one. Problem times from years past are also told to the new employees. For example when the company was on the verge of bankruptcy in 1959 and was saved by a local business man‚ these mishaps are used as learning tools to stop history from repeating itself. Regardless of your job title all levels work together to create
Premium Job satisfaction Automotive industry
171 a 1 Question 1 - Success of the BMW Group 1. Introduction The BMW Group was founded in 1917 and today is one of the leading. automobile and motorcycle manufacturers worldwide with a workforce of more than 100‚000 associates in over 100 countries (BMW Group 2012). The company possesses three of the stron gest premium brands in the car industry‚ BMW. MINI and Rolls-Royce‚ as well as holding. a strong market position within the motorcycle sector (Innovation Leaders 2011). According to Linkedln
Premium Brand Strategic management BMW
CONTROLLING What quality control procedures operate within BMW? BMW believe that quality is of key importance in every stage of the manufacturing process‚ from product conception to customer feedback. Principles applied are consistency and complete coverage of all requirements throughout the development and production process. Quality control is achieved through a system of quality audits at every stage of the manufacturing process: the production of parts‚ components and in the assembly plants
Premium BMW
for Bayerische Motoren Werke AG (Bavarian Motor Works) TABLE OF CONTENTS An overview of Bayerische Motoren Werke AG----------------------------------P.4 BMW – Mission-------------------------------------------------------------------------P.5 Automobile Market--------------------------------------------------------------------P.9 BMW – “The Ultimate Marketing Machine”-----------------------------------P.12 Customer-driven------------------------------------------------------------------P
Premium Marketing
Sun He/Sean Blake Hunter Huang Xiaolu/Heloise Chen Haoyue/Cindy History BMW (Bayerische Motoren Werke AG) was started in 1916 World War I Gustav Otto‚ Karl Rapp‚ Franz Josef Popp‚ Camillo Castiglioni History 1923 First Motorcycle (R32) 1927 first automobile invented by Max Friz Gotthilf Durrwachter (BMW 3/15) History World War II 1959 expanded factory 1973 expansion to Rosslyn‚ South Africa 1980 first motorcycle with anti-lock brakes History 1999-2007 New
Premium Automotive industry Mercedes-Benz Daimler AG
strategy of a company. The company I have chosen to analyse is BMW. BMW was founded in 1916 as a result of two men Karl Rapp and Gustav Otto merging their two companies (Flugmaschinenfabrik Gustav Otto company and Rapp Motorenwerke company) (“Milestones‚” n.d.‚ para. 41) Since 1916 BMW has expanded and grown hugely and is now considered one of the best premium level automotive makers in the world today. BMW are not only manufacturers of BMW‚ they have acquired Rolls Royce in 1998 (“Milestones‚” n.d.
Premium BMW