E-commerce‚ in the popular sense‚ can be defined as: the use of the Internet and the Web to conduct business transactions. A more technical definition would be: e-commerce involves digitally enabled commercial transactions between and among organizations and individuals. Ecommerce differs from e-business in that no commercial transaction‚ an exchange of value across organizational or individual boundaries‚ takes place in e-business. E-business is the digital enablement of transactions and
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E-business E-business (electronic business) is using technology to improve your business processes. This includes managing internal processes such as human resources‚ financial and administration systems‚ as well as external processes such as sales and marketing‚ supply of goods and services‚ and customer relationships. The way in which you manage your business relationships has not changed‚ but the way they are referred to when using e-business tools has. They are becoming more often known as:
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Strategic growth & future prospect of E -Marketing in India Introduction As per research title ‘e-Marketing – The Strategic Growth & Future Prospect in India’ is concerned‚ it can be stated‚ that ‘this research work is an attempt of contemporary overview of changing face of Marketing in India. E-Marketing is the new face of these changing phenomena
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E-marketing: Int. mrkting has been described as achieving marketing objectives thru applying digital tech. E-marketing focuses on how the internet can be used to achieve the process: identifying: how can the int be used for mrkting research to find out cust. Need and wants Anticipating: the demand for digital service is key to governing the resource allocation to e-bus. Satisfying: a key issue for e-marketing is how to achieve cust. Satifaction thru electronic channel SOSTAC approach Situation: where
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Question 1 “E-banking will have a more profound effect on banking than ATMs ever did.” Do you agree? Surf the Internet‚ investigate the topic‚ and defend your answer. Answer 1- With cybercafes and kiosks springing up in different cities access to the Net is going to be easy. Internet banking (also referred as e banking) is the latest in this series of technological wonders in the recent past involving use of Internet for delivery of banking products & services. Internet banking is changing
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Describe e-tailing and its characteristics. 2. Define and describe the primary business models of electronic retailing ("e-tailing"). 3. Describe how online travel and tourism services operate and their industry impact. 4. Discuss the online employment market‚ including its participants‚ benefits‚ and limitations. 5. Describe online real estate transactions. 6. Discuss online stock trading services. 7. Discuss cyberbanking and online personal finance. 8. Describe on-demand delivery by e-grocers
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Marketing Management End Term Report - FLIPKART Sumeet Tayal‚ BM-B-115 Debroop Sengupta‚ BM-B-076 Nikhil pandey‚ BM-B-095 Husain Jafar‚ BM-B-081 INDEX S.No | INDEX | PAGE | 1 | ABSTRACT | 2 | 2 | INTRODUCTION TO E-COMMERCE | 2 | 3 | APPROACH OF ANALYSIS | 4 | 4 | SITUATION ANALYSIS | 5 | 5 | COMPETITOR ANALYSIS | 13 | 6 | CONSUMER BEHAVIOUR | 19 | 7 | SEGMENTATION‚ TARGETING‚ POSITIONING | 23 | 8 | ANSOFF MATRIX | 24 | 9 | BRAND BUILDING | 26 | 10 | SWOT ANALYSIS | 29 | 11 | FUTURE MARKETING
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1.0 BIBLIOGRAPHIC INFORMATION The title of the article is Impact of E-commerce on Travel and Tourism: An Historical Analysis written by the author‚ Farrokh G. Mamaghani‚ D.Sc. The journal for this article is International Journal of Management and was published at the year 2009‚ December. The author of this article‚ Farrokh G. Mamaghani‚ D.Sc is a Bachelor of Science (B.S.) in Physics from University of Tabriz‚ Iran and Master of Science (M.S.) in Systems Analysis and Management from George Washington
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Introduction: 2 2. Understanding E-commerce Environment: 2 2.1 E-commerce: 2 2.2 Nature of E-commerce: 2 2.3 Forms of E-commerce: 3 3. Analysis of E-commerce Business and Revenue Models: 3 3.1 Online Business and Revenue Models: 4 3.2 Impact of E-commerce on Business and Revenue Models: 4 4. Role of Technology in OnlineBusiness: 4 4.1 Role of Technology in Supply Chain: 5 4.2 Role of technology in value chain: 5 4.3 Treat customers individually in e-commerce: 5 5. Role of social
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BMW Z3 is the first BMW car which is being manufactured in North America which has not been a very big market [roughly around 16%] for BMW because of the inability of the American customer to associate with a foreign brand. Therefore the sales and marketing approach of BMW Z3 will lay the foundations of the future of BMW brand in America. Their phase I was a success‚ and they had two months between the launch and the product availability to further ingrain their brand image in the hearts of the Americans
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