With over 90 years in the industry the culture at BMW is an anomaly in the car manufacturing business. BMW teaches their employees the history of the company and their mission from day one. Problem times from years past are also told to the new employees. For example when the company was on the verge of bankruptcy in 1959 and was saved by a local business man‚ these mishaps are used as learning tools to stop history from repeating itself. Regardless of your job title all levels work together to create
Premium Job satisfaction Automotive industry
Executive Summary BMW has embarked on a mission to cut its notoriously long product development time in half utilizing a newly developed system code named "Digital Car". Senior management has decided to utilize the new process on the 7-series platform. In order to accomplish this goal‚ BMW is preparing to take advantage of the latest computer technology in car development. At the forefront of the new plan is a debate over the use of computer-aided-styling (CAS). We recommend that BMW implement the
Premium Design Computer-aided design Management
rumours in the automobile industry suggested BMW may exit the US market. In the ten years from 1991 to 2000 however the company rebounded and by 2000 annual sales had reached record levels of just under 200‚000. This impressive turnaround was achieved through introducing new models‚ an aggressive pricing strategy‚ re-organising the dealer network and adapting the cars to the American market. The cars were marketed at very specific target audience. BMW had identified their target customer segment
Premium Marketing Target audience
Six sigma and Total Quality Management 1 1 X Six sigma and Total Quality Management Department of Industrial and Systems Engineering Chung Yuan Christian University Taiwan‚ R.O.C. 1. The practices and implementation of Six Sigma In the past two decades‚ Six Sigma methodology has been widely adopted by industries and non-profit organizations throughout the world. In this section‚ we demonstrate the development of Six Sigma program‚ and discuss the features and the five steps of the improvements
Premium Management Six Sigma Quality management
Introduction Lean Consumption Meets Lean Provision Consumption. It sounds so easy. Indeed‚ in advanced market economies‚ it’s often portrayed as effortless. Consumers can get just what they want easily‚ even instantly. And yet‚ the problem is that consumption often isn’t easy and consumers can’t get what they desire. And this is true in every category of consumption‚ for all types of goods and services. In this book we will see why consumption is often hard work for the consumer and is
Premium Problem solving Computer
The lean accounting method was first developed and introduced by Toyota and other Japanese companies. Toyota executives claim that the famed Toyota Production System was inspired by what they learned during visits to the Ford Motor Company in the 1920s and developed by Toyota leaders such as Taiichi Ohno and consultant Shigeo Shingo after World War II. As pioneer American and European companies embraced lean manufacturing methods in the late 1980s‚ they discovered that lean thinking must be applied
Premium Lean manufacturing Manufacturing
INTEGRATING PEOPLE‚ PROCESS‚ AND TECHNOLOGY IN LEAN HEALTHCARE by Brock C. Husby A dissertation submitted in partial fulfillment of the requirements for the degree of Doctor of Philosophy (Industrial and Operations Engineering) in The University of Michigan 2012 Doctoral Committee: Professor Jeffrey K. Liker‚ Chair Professor Lawrence Martin Seiford Professor Richard Van Harrison Associate Professor Young Kyun Ro
Premium Health care Medicine Lean manufacturing
The History of BMW The name BMW came from Karl Friedrich Rapp‚ who was a Bavarian but well known as an engineer in 1916. BMW stands for Bayersiche Motoren Werke (Bavarian Motor Works) and its first appearance was actually in an aircraft engine. In 1917 this 6 cylinder Type IIIa went into production. When the Treaty of Versailles was signed and it forced them to stop production because it prohibited BMW from making aircraft engines in 1919. So they started to build air brakes for railway cars
Premium BMW Automotive industry
Resource based analysis of BMW: RESOURCES CATEGORIES BMW RESOURCES PHYSICAL RESOURCES BMW’s technology‚ conventionally designed and styled‚ effective segmentation according to the market‚ supply chain and dealership management FINANCIAL RESOURCES Turnover of € 41.53 billion in 2003‚ gross margins of € 3.2 billion in 2003‚ annual surplus of € 3.2 billion in 2003‚ 7.4% profit margins in 2003 HUMAN RESOURCES Highly qualified labor force‚ Young and affluent professionals INTELLECTUAL CAPITAL
Premium Value chain Supply chain Management
| Valuation BMW Group | BUSM31 – Strategic Financial Management | 2010-10-27 | Group 14 | | | Tutor: Authors: Måns Kjellsson Daniel Hedevåg Jonas Karlsson Mathias Ljungberg Jakob Tuvehjelm Background BMW is one of the ten largest automobile manufacturers in the world‚ with an annual production of 1.3 million cars (2009). It is furthermore one of the leading manufacturers in the premium car segment. BMW Group brand portfolio includes in addition
Premium Automotive industry BMW Volkswagen Group