Annotated Bibliography on Innovation A.G.Lafley & R. Charan.The Game Changer: How Every Leader Can Drive Everyday Innovation. London: Profile Books. This book explains the importance of continuous innovation and cautioning how a unique product can turn into commodity if not continuously innovated. The noticeable strong meaning of innovation as foundation for controlling destiny is quoted. The importance of innovating based on customer feedback rather than technology driven as implemented by Procter
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Polesie Master Thesis‚ 10 points Abstract Master Thesis in Business Administration School of Economics and Commercial Law Gothenburg University Autumn 2006 Authors: Hiba Larsson and Christian Falkemark Thesis Adviser: Thomas Polesie Title: BMW – A Company Analysis Thesis Language: English Background: The automotive industry is distinguished by a highly competitive market. Thus‚ the actors on the market struggle with increasing cost of production‚ development and mature markets. With the
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Assignment 3 – BMW: The Hire Series Submitted by: Chaitra B PGDM No: 10014 What? The eight short-film series on the internet by critically acclaimed Hollywood directors effectively revolutionized the world of interactive entertainment‚ while showcasing the absolute limits of automotive high-performance exclusive to BMW. Over 100 million film views and numerous awards later‚ The Hire film series served as further proof that when it comes to innovation and technology‚ BMW has always been ahead of
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May 2005 at Leipzig area ‚Germany Gerhard Schroder‚ Germany Chancellor opened Plant with Helmut Panke‚the Chairman of Company. BMW invested € 1.3 billion. Manufacture BMW 3-Series car’s. Max annual capacity: 650 cars/day Expected to create 5500 jobs in that area. 2 The ceremonial process of signing the Plant Establishment Contract. 3 BMW History In 1913 in Munich‚Germany‚Karl Friedrich Rapp established the Rapp-motorenwerke to manufacture Aircraft Engines. 4
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2006 BMW Group confirmed its position as the world’s leading premium manufacturer in the automobile industry with record sales‚ and profits exceeding €4 billion1. Since its inception‚ the BMW brand has stood for one thing: sheer driving pleasure. For many BMW drivers‚ owning a BMW has symbolic meaning of quality‚ efficiency and engineering expertise. BMW’s long-standing marketing message has been simply “the ultimate driving machine”‚ which is now 33 years old‚ (Trout‚ 2005). In 2000‚ BMW linked
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Market Development BMW had been one of the world’s most ingenious marketers of luxury goods The majority of BMW’s success is attributed to the development of a consistent marketing policy‚ the ’market niche’ strategy. The company built its brand on Technology‚ Quality‚ Performance and Exclusivity since inception and continues to portray one or more of these in their Global ads. What differentiates their promotion is that they remain consistent throughout the company’s international campaign across
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Marketing Innovation: Firm’s Competitive Advantage Strategy A brief literature Review Innovation is widely regarded as a vital source of competitive advantage in an increasingly changing environment. In today’s vibrant and ever changing competitive environment which is characterized by high degree of technological progress innovation capability is the most important determinant of firm performance. Although‚ technological innovations are important for developing new products
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MANAGEMENT OF INNOVATION? INVENTION R&D PRODUCTS TECHNOLOGY DIFFICULT IN CERTAIN COUNTRIES LUCK!! VALUABLE IN JUST A FEW INDUSTRIES EXPENSIVE WHAT IS INNOVATION “It is the means by which the entrepreneurial activity either creates new wealth-producing resources or endows existing resources with enhanced potential for creating wealth” Peter Drucker (HBR‚ 1985) TYPES OF INNOVATION Radical Incremental TYPES OF INNOVATION Product Service Process
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The importance of innovation Corporations must be able to adapt and evolve if they wish to survive. Businesses operate with the knowledge that their competitors will inevitably come to the market with a product that changes the basis of competition. The ability to change and adapt is essential to survival. Today‚ the idea of innovation is widely accepted. It has become part of our culture – so much so that it verges on becoming a cliché. For example‚ in 1994 and 1995‚ 275 books published
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Bavarian Motor Works (BMW) was created in 1916 as an aircraft engine manufacturing company. After World War I‚ they were prohibited from manufacturing aircraft and aircraft engines. They moved into the automobile business in late 1928. Since then‚ BMW has been known for making high quality automobiles. The question really is‚ how does BMW maintain such high quality? How do they continue to produce automobiles known for precision and performance? The answers to these questions lie within BMW’s organizational
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