CORPORATE EARNINGS PERFORMANCE GOVERNANCE KEY PERFORMANCE FIGURES TEN-YEAR COMPARISON 4 6 14 18 18 20 24 43 46 49 BMW GROUP IN FIGURES REPORT OF THE SUPERVISORY BOARD STATEMENT OF THE CHAIRMAN OF THE BOARD OF MANAGEMENT COMBINED GROUP AND COMPANY MANAGEMENT REPORT A Review of the Financial Year General Economic Environment Review of Operations BMW Stock and Capital Market in 2011 Disclosures relevant for takeovers and explanatory comments Financial Analysis 49 Group Internal Management
Premium BMW
Used car deals for the month of March include low-interest rate financing for an array of mainstream and luxury brands. Shoppers may also find additional incentives available for select certified pre-owned (CPO) vehicles‚ including complimentary maintenance and roadside assistance. Used car inventories are composed of trade ins and off-lease vehicles for sale in March‚ with financing coming in as low as 0.9 percent. Updated CPO offers from mainstream brands such as Chevrolet‚ Ford‚ Hyundai‚ Nissan
Premium Automotive industry Automobile General Motors
The car industry environment is very complex due to the large number of product markets‚ buyers‚ suppliers and customers‚ which spread across the globe. As such‚ it has often been described as "the industry of all industries". There are various forces that influence this environment. Hence‚ this report analyzes some of the political‚ economic‚ socio-cultural and technological trends‚ key to understanding their impact on the industry‚ with particular reference to the Western European market. First
Premium Automotive industry Renault BMW
BACKGROUND After 5 years working with SRR Mini have to find a new agency as SRR have take the account of a competing German automobile manufacturer. Mini is included in the BMW Group‚ but the have their own division for the Mini an all the models thet produce‚ as Mini communications have been totally different that BMW have done‚ MINI have been a brand that have worked with very creative advertising that really worked‚ and have experienced all types of creations in traditional advertising and
Premium Advertising Marketing BMW
BMW BMW is the ultimate driving machine. Manufactured by the German company‚ Bayerische Motoren Werke AG‚ BMW stands for both performance and luxury. The company was founded in 1916 as an aircraft-engine manufacturer and produced engines during World War I and World War II. It evolved into a motorcycle and automobile maker by the mid-20th century‚ and today it is an internationally respected company and brand with €53 billion (about $76 billion) in revenues in 2008. BMW’s logo is one of the
Premium BMW
Market Strategy Merc India Mercedes-Benz India has evolved a four-pronged strategy towards passenger cars this year as it transfers its truck and bus business under Daimler India Commercial Vehicles (DICV). The company had been selling buses — inter and intra city and Actros mining trucks — in the India market‚ which would now fall under DICV portfolio. Project as performance oriented brand by introducing new models. Mercedes-Benz plans to launch eight new products this year‚ invest in dealer
Premium Mercedes-Benz BMW Automotive industry
Background: BMW (Bayerische Motoren Werke AG) is one of Germany’s largest industrial companies and the most successful car and motorcycle manufacturers in the world. It was founded in 1916 and is headquartered in Munich‚ Bavaria‚ Germany. Mission statement: "The BMW Group is the world ’s leading provider of premium products and premium services for individual mobility." The IT-Infrastructure at BMW: The IT-infrastructure is almost totally responsible for the company’s entire infrastructure
Premium Risk management BMW Management
Case Study 2: The Mini 1. In your opinion‚ what were the most important design considerations for BMW when redesigning the Mini for the U.S. car market? As for U.S. car maker‚ the first place that they should redesign the image and the style of the BMW. As to suit the market‚ BMW should make the car a little larger; add some modern bits inside of the car. As I know‚ they highlighted the British theme by adding extras like the flag on the roof‚ therefore‚ as for the U.S. car maker‚ they
Premium Flag of the United States Ford Motor Company BMW
Executive summary PEST Political Socio(?) During the early 90s‚ there was a sudden decline in the motorcycle market‚ which created a gap in the industry. This gap was identified by BMW and they decided to target this niche market segment by introducing the roadster concept. 3Cs Customer “The roadster product concept tests revealed high interest across a number of lifestage-defined segment‚ e.g. Generation Xers interested in unique image statements‚ men and women in their 40s who expressed
Premium BMW Marketing
campaign strategy‚ and the recommendations to the MINI USA. For the last 40 years‚ MINI has become a cultural icon in all of those automobiles. Originally‚ MINI was deigned for those people who seeking frugal transport. After the acquisition of BMW‚ the new MINI model had been designed with a more evolutionary approach in terms of design combined with BMW’s reputation for delivering high-performance‚ driver-oriented cars. However‚ MINI was still seen as a less expensive car to compete at luxury
Premium Marketing Advertising BMW