challenges. This study investigates sales promotion activities of six apparel stores in Ahmedabad market and compares them on various dimensions. It presents major findings and provides insights on consumer behaviour. Lifestyle‚ for instance‚ has a loyalty programme called `The Inner Circle ’‚ while Pantaloons offers a `Green Card ’ Rewards programmes‚ Westside has `Club West ’ to woo the customers. Managerial challenges are posed in planning and implementing such activities. The paper concludes
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aim of relationship marketing is to create customer loyalty by meeting the needs of a customer on an individual basis‚ therefore creating reasons for customers to keep coming back. CASE EXAMPLE Loyalty programs such as the Woolworths Everyday Rewards and Coles Fly Buys Loyalty reward program scheme help maintain a customer relationship. This highly successful marketing strategy was introduced during the early 1990s by the Coles Fly Buys program and was followed in 2007 by the Woolworths Everyday
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Spin Palace Casino is considered to be a veteran in the arena of online casinos. It was founded in 2001 in connections with The Palace Group and has since been a popular online entertainment gaming site for many individuals. This casino provides crisp and high definition graphics powered by Microgaming. Microgaming also enhances the gaming experience of players by providing a stable platform to play their favorite games. Gamers from around the world including the UK‚ Australia‚ and Sweden are
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Case Analysis: Sephora Direct: Investing in Social Media‚ Video and Mobile Track 1 – Due 2/19 Yubin Kwon / Barret England/ Tuesday 4:30PM Company Background/ History and Growth Started as a single perfume shop in France by Dominique Mandonnaud in 1969‚ Sephora was designed for customer to assist themselves with multiple brand products as Mandonnaud rebranded his combined set of stores. Mandonnaud expanded the chain throughout France and acquired 8% of total French retail perfume market and
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helps to improve the business reach among the customers. The project also concentrates on long term relationship building between customers and the outlets. To attain the above held points‚ two features act as a major contributor a) Al safeer loyalty program and b) Al safeer in store radio. These factors affect the customers shopping experience and act as a major bridge between the customers and retail outlets‚ hence a study about these factors becomes mandatory. Consumer experience plays a vital
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------------------------------------------------- CONFIDENTIAL MEMORANDUM To: | Fernando Aldecoa | From: | | Date: | | Re: | Port aventura | ------------------------------------------------- ------------------------------------------------- Executive Summary Port Aventura was launched in 1995 and since that time has transformed from a theme park to an all-encompassing resort. Due to this change‚ management now requires the ability to identify and target individual customers
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------------------------------------------------- Is balanced scorecard useful for retail companies? Tesco case study Read more: http://www.businessteacher.org.uk/free-business-essays/isbalanced-scorecard-useful-for-retail-companies.php#ixzz2PHsEYEMK INTRODUCTION: Balanced scorecard is a management tool which is used by companies to gain complex information at a glance. According to Kaplan and Norton (1992)‚ balanced scorecard is a set of measures that gives top managers a fast but comprehensive
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travel. With the advent of Internet e-commerce‚ the air transport industry is again at the forefront of e-commerce developments with each of the larger airlines providing for on-line bookings and‚ in many cases‚ linking this into their frequent flyer programs and electronic check-in facilities at the airport. The Internet e-commerce developments have the potential to once again restructure the market. A move away from the direct use of airline booking systems could de-emphasize price competion. A shift
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digitally linking front and back-end processes. It will enable “simpler” for your employees‚ handheld devices‚ laptops and back-office computers? How about being able to accurately predict slow-moving merchandise and proactively push via loyalty programs better reasons for them to shop for those items today‚ and by tomorrow morning‚ if it’s still behind the demand plan‚ sending them personalized offers to entice them to shop? Would this change expiry issues in food & beverage? How about markdowns
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EMILIA BILIC RESEACH A BUSINESS AND EXAMINES ITS INPUTS‚ TRANSFORMATION PROCESSES AND OUTPUTS. EXPLAIN THE IMPACT OF TECHNOLOGY ON THIS BUSINESS. THEN DISCUSS WHAT CORPORATE SOCIAL RESPONSIBILTY IS AND HOW A BUSINESS CAN TAKE ADVANTAGE OF IT. Operations management is concerned with overseeing‚ designing and controlling the process of production and then turning raw materials and resources into outputs of finished goods or services. It involves the responsibility of ensuring that business operations
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