INTRODUCTION On behalf Li & Partners consulting firm‚ we are pleased to present the strategic recommendation report. This reports divided into five sections. David Jones’ external and internal environments are discussed in the first two sections. The following section focuses on the identification of stakeholders and their interests. Our strategic recommendations to improve shareholder value are explained in the fourth section followed by the impact our recommendations have on stakeholders. A balance
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another manager with proper training to keep Alyssa in line. 2.1.3 Take over Alyssa’s position. 2.1.4 Do nothing. 2.2 Secondary problem: 2.2.1 Revamp the image of the restaurant. Introduce customer loyalty programs to give the customers incentive to keep coming back. 2.2.1.1 Introduce an advertising program. Start a sandwich of the day type deal. 2.2.2 Close down shop. 2.2.3 Do nothing. 2.3 Immediate problem: 1. Keep Alyssa in the job or fire her and find a replacement. 2. Do nothing. 3.0 Evaluate
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?Marketing is defined as a communications-based process where individuals and people discover that their existing or new needs and wants can be satisfied with products and services of others; in your case‚ your restaurant. The question is - do you need a marketing plan for your restaurant or are you waiting for guests to come in? If you are full every shift‚ maybe not. Unless you want to achieve greater profits‚ however a marketing plan means thinking in advance. Don’t wait until the revenue goes
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Viktoria Summer Asper Villa AB48884 Sainsbury’s History Sainsbury’s is the third largest chain of supermarkets in the UK with a market share of 16.4%. It was founded by John James Sainsbury in the year 1869 in a shop in Drury Lane. In 1922 Sainsbury’s was known to be the largest grocery retailer. J Sainsbury plc is split into three divisions- Sainsbury’s Supermarkets Ltd‚ Sainsbury’s Convenience Stores Ltd also known as Sainsbury’s Local and Sainsbury’s Bank. It operates over 1200 supermarkets
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Executive summary .1 In 1971 three partners Jerry Baldwin‚ Gordon Bowker and Zev Siegl opened up a small coffee shop called Pequod‚ but this name was rejected by some of the current stakeholders and renamed Starbucks. Starbucks has since grown into a multinational super chain that occupies over 20‚000 stores‚ across 61 different countries. The company’s main objective is to be the “worlds most recognized and respected brand across the globe”. By working with this goal Starbucks has a strong
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female. Geographic segmentation is similar for all market segments which are Canadian urban and suburban cities. The HBC family of stores includes the Bay‚ Zellers‚ Home Outfitters and Fields. In addition‚ HBC has a long-standing HBC Rewards program with an 8 million person cardholder base. It is my intention to look at the Capital One HBC PLCC‚ identify some key market segments‚ evaluate the attractiveness of each segment and share some recent market insights. Market Segment I have broken
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company culture. This culture emanates from the very top of the organization the company has a clear vision and this is communicated company wide. The company knows who its target markets are and how to treat them so to develop a high degree of brand loyalty. The aim of this report is to analyze the Starbucks’ marketing strategy and the effect of promotional tools on their consumer purchase behavior. As Starbucks continues to expand‚ it will encounter all sorts of new product markets‚ with new and demanding
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Partners should be those with specific relationships‚ not every supplier you do business with. Partners – who help you deliver your products. Visa and masters are not partners just a marketing program. Customer relationship is how you engage your custmoers: website doesn’t apply; but loyalty programs so Channels is the point How you engagement the customer – relation Eg‚ popular char kew thoew has no customer engagement. Website is not a customer engagement‚ things that make The idea is
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Effectiveness of Reward Programs on Employee Retention Organizations are intent on keeping the right people in the right position. When quality employees are obtained‚ it is important to retain them long term without loss to another agency‚ especially a competitor. Even in today’s environment of high unemployment and sluggish economy‚ attracting and retaining talented employees is a top human resource concern. The cost of employee turnover is significant in the business world. Unless an employee
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television prior to check out. Marriott Hotels and Resorts also have a Rewards program that has been frequently judged as the best in the business. Customers get points for each stay‚ and can apply the points either to frequent flyer miles or future vacations. This program was instituted in 1997‚ but there has been some form of a frequent guest program at Marriott since 1983. Many other hotels have similar “loyalty”
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