SUMMER INTERNSHIP PROJECT Topic- To understand the consumer purchase process in the undercoats (primer/putty) and how to influence the same. Areas covered- Howrah‚ Hooghly and West Medinapore. Submitted to:- Prof. Ritu Srivastava Submitted by:- Ankur Agarwal PGDM Batch- 2012-2014 Roll no. 2012017
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Research Paper – BMW Group Introduction Bayersiche Motoren Werke Group (BMW Group) is a German company whose operations are “focused on the premium segments of the international automobile markets (BMW Group)”. BMW Group was founded in 1916 and established its main plant and headquarters in Munich‚ Germany just after World War I in 1922. Those facilities exist as BMW’s headquarters and flagship plant to this day (BMW Group). BMW Group coordinates its activities in more than 150 countries on 6 continents
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What are the various ways to enter a foreign market? Selecting the mode of entry into a particular export market is one of the crucial decisions to make. The entry method has significant implications for a wide range of international marketing concerns. When choosing an entry method‚ the exporter should consider the similarity of the foreign market to the home market‚ level of service required‚ tariffs and shipping‚ lead time requirements‚ brand awareness‚ and competitive advantage. There are
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BMW AG (an acronym for Bayerische Motoren Werke AG‚ or in English‚ Bavarian Motor Works)‚ is an independent German company and manufacturer of automobiles and motorcycles. BMW is the world’s largest premium carmaker and is the parent company of the BMW MINI and Rolls-Royce car brands‚ and‚ formerly‚ Rover. The company’s tagline in English is currently "The Ultimate Driving Machine." The original German slogan is "Freude am Fahren"‚ which translates to "Joy in Driving" in English. BMW’s main
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opportunities for foreign firms to invest and develop business in. Every business and corporation would like to ride on the trend of China’s development to boost their positions in the world. Despite all the advantages to pursue profit in an emerging country‚ there are obstacles that stand before investors politically and culturally in China. At times‚ it may seem to be too critical to speak for or against China’s policy and condition for running business‚ but it is interesting how businesses accommodate
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BMW Motorcycles is a division within the BMW Group. As such their mission is tied to that of the parent company. On the BMW Group website it is noted as follows:"Identifying potential and encouraging growth. Knowing what we represent. Recognizing where our strengths lie and making the best use of every opportunity. Following a clear strategy. Goals we have attained are in essence the point of departure for new challenges. This is the philosophy that inspires every individual at the BMW Group. It
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The History of BMW The name BMW came from Karl Friedrich Rapp‚ who was a Bavarian but well known as an engineer in 1916. BMW stands for Bayersiche Motoren Werke (Bavarian Motor Works) and its first appearance was actually in an aircraft engine. In 1917 this 6 cylinder Type IIIa went into production. When the Treaty of Versailles was signed and it forced them to stop production because it prohibited BMW from making aircraft engines in 1919. So they started to build air brakes for railway cars
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Emotiv Systems‚ Inc. Case Assignment VikramAdith Raman [61310387] The ideal marketing strategy would have the following mix: Product | * The Wii has the highest market share (42.1%)‚ but the XBox 360 is very close behind (41.1%)‚ while the PS3 is a long way behind (13.9%). The XBox 360 has more hardcore gamers than the other consoles. Therefore‚ given its market share and suitable user base‚ the EPOC product should have a co-branding arrangement with Microsoft and develop the required software
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Acquire a basic understanding of the structure of the global economy and the perspectives of various actors in the global economy. 4. Make well-reasoned suggestions about how to address many of the challenges and opportunities likely to arise in international business. For example‚ students would be expected to knowledgeably discuss the pros and cons of particular ways of entering national markets‚ of managing foreign exchange risk‚ and of selecting members for cross-cultural teams. Other
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Resource based analysis of BMW: RESOURCES CATEGORIES BMW RESOURCES PHYSICAL RESOURCES BMW’s technology‚ conventionally designed and styled‚ effective segmentation according to the market‚ supply chain and dealership management FINANCIAL RESOURCES Turnover of € 41.53 billion in 2003‚ gross margins of € 3.2 billion in 2003‚ annual surplus of € 3.2 billion in 2003‚ 7.4% profit margins in 2003 HUMAN RESOURCES Highly qualified labor force‚ Young and affluent professionals INTELLECTUAL CAPITAL
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