place on July the 31th 2010. It was during the summer holidays when my family visited Canada to see our cousins. However‚ this event occurred in America‚ and in one of the busiest cities in the world. We had all travelled‚ for the past two days‚ in a mini bus from Canada to America. My aunt recommended us to go to America on a tour‚ as we could see far more attractions than that in Canada. The bus had a very warm and pleasant mood as we had seen enjoyed our short but pleasant‚ trip thoroughly. From
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MINI USA: Finding a New Advertising Agency PURPOSE This recommends MINI USA to find the characteristics of a new advertising agency in order to a marketing success. BACKGROUND After 5 years working with SRR Mini have to find a new agency as SRR have take the account of a competing German automobile manufacturer. Mini is included in the BMW Group‚ but the have their own division for the Mini an all the models thet produce‚ as Mini communications have been totally different that BMW have done
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Mini Case: Luxury Wars – page 54 1. Hermes decided to list 25% of Hermes SA on the French stock market in 1993. This was done to provide family members with a means to value their stake in the company as well as partially cash-out if they felt their family dividends were not enough. 2. LVMH was able to attain such a large ownership position without the knowledge of Hermes family and management through equity swaps. Equity swaps are derivative contracts whereby two parties enter into a contract
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SWOT Analysis for Apple. Apple is a very successful producer of computer software and hardware that leads in its competitive industry. To evaluate the progress‚ success‚ and faults of the company‚ the SWOT analysis is used. The SWOT analysis is a strategic planning tool used to evaluate the strengths‚ weaknesses‚ opportunities‚ and threats to the organization. This model is used to help it identify internal and external areas that need improvement and internal and external areas that prove to be
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Capital Budgeting Mini Case There are many different methods business owners use to efficiently analyze business investment. One of these effective methods is the calculation of the net present value or NPV. The second most effective method would be the calculations of the internal rate of return or IRR. There are also other useful methods as well‚ for example‚ the payback rule and the profitability index. Many business owners use the above procedures to help them in their decision making of acquiring
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Strength -Industry leader 2008-Pfizer was the world’s number 1 pharmaceutical company Strong brand name and reputation -Broad pipeline of new drugs and significant amount of cash Financial leverage of Pfizer to expand their business‚ gain more market share -Merger and acquisition Advantages of Merger and acquisition Access to global market Gain economies of scale and access to new technologies. Economies of scale (buying in bulk‚ technology‚ specialization-cost adv) Acquisition of Warner
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Strengths * Unique concept with the photo boots and padlock wall * Strong in advertising and promotions * High quality services * Acceptable prices * Located in center of shopping centre | Weaknesses * Lack of staffs * Not open 24 hours per day * Taking risk of low turnover rate for first 2 to 3 months | Opportunities * Expansion in over Singapore * Representing as most famous K-pop café in Singapore * Becoming as a interesting destination for tourism
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Based on Levis Strauss unique resources and capabilities as to be the first mover in the industry and one of the ten top US recognize brand name has to continue developing new products (as the jacket with MP3) and looking after new markets (example Russia and Central Europe) this will allow to adapt to the fast consumers taste changes and to move away from the saturation of the jeans market. The company offers its products under brands such as Levi’s‚ Dockers‚ dENiZEN and Signature by
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Assignment The Advert On the final page of this document you will find the advert I have chosen for my analysis. I will mainly be using the Berlos SMCR model. The Analysis The source of this advert is mainly the Bavarian auto-maker BMW. Specifically‚ it is a division in Greece selling premium used BMW’s. Their main goal is to sell more cars‚ of course‚ but one might assume‚ that compromising the general belief that used cars are not attractive to buyers of premium cars‚ is a secondary
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1. Mini-essay‚ “outline the most important strategies for academic success” What to do well at exams and project work? It means you may need to have some helpful strategies to help you achieve academic success. Why it is important to have strategies for study? Because it may make your study organized‚ thus to relieves the strain and stresses during the exam period. So‚ what are the most important strategies? Indeed‚ set and achieve goals‚ time and self-management‚ good mental health‚
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