HBS CASE: BMW FILMS 1. How fit is the BMW brand at the time of the case? Are there any reasons to anticipate undesirable financial performance in the future? Answer: Before the mid-1970s‚ BMW had been regarded by most Americans as a niche foreign car manufacturer. However‚ in the late-1970s‚ BMW had emerged as on of the hottest luxury brand in North America. BMW has many strong competitors and almost lose America market in 1992. BMW took many actions such as introduce new models‚ change
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towards the central ‚eastern and coastal regions of tyhe country of Kenya. However things are changing and motorcycles are taking over the place of bicycles The only place that is known to most of us wher motorcycles are used for taxi purposes is in Nigeria ‚they are called okada there Kenyans too seem to be switching to the use of motorcycles for the same purposes .In kericho town ‚ the motorcycles have taken over the business from the bicycles and more and nore pewople are joining the business .They
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American motorcycle company founded in 1903 by William S. Harley and Arthur Davidson. In the following 108 years of business‚ the Harley Davidson business has endured the peaks and troughs of economies to be recognised as an iconic brand in the motorcycle industry. After breaking records on the race track‚ Harley Davidson secures contracts to supply 60000 motorcycles American military during World War II‚ exposing thousands of servicemen to the Harley Davidson brand. Through clever marketing and positioning
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Bmw overview and industry trends and issues BMW (Bayerische Motoren Werke Group) is a one of the leading luxury carmakers European automobile industry. BMW was founded on March 7th 1916 by Franz Popp and Max Friz. BMW started out by making airplane engines for German army up until the end of WWI in 1918. BMW in this report will look at BMW’s position in the European automobile industry and it will also analyse the marketing mix‚ Trends and issues in the industry. BMW based in the German state of
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Outlaw Motorcycle Gangs In the late 1940s outlaw motorcycle gangs were formed. These groups made up of veterans from World War 2‚ which overtime as the numbers grew they became organized and sophisticated. In the beginning there was about 800 motorcycle gangs‚ which eventually emerged together into four powerful groups. These groups were called the Hell’s Angles‚ the Outlaws‚ the Pagans and the Bandidos. The Pagans were the only group that didn’t expand their organization over seas. Outlaw
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The Time I Rode On the Back of a Motorcycle When I was about seven years old I was introduced to motorcycles by my uncle on my mothers’ side and I fell in love. My uncle had a purchased a few dirt bikes that I and my younger cousins were taught to ride on. When he first purchased the dirt bikes they had training wheels on them. Two of the dirt bikes were manufactured by Kawasaki and were white and blue with a 50 cc motor which isn’t really that powerful‚ and two 70 cc bikes that were manufactured
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The Motorcycle Industry Definition Motorcycles fall into the category called Recreational Vehicle‚ Motorcycle and Boat Retail Industry. These are companies that retail recreational vehicles‚ boats‚ motorcycles‚ jet skis‚ and/or related accessories. In Hoover’s classification‚ based on the North American Industry Classifications System (NAICS) and the older U.S. Standard Industrial Classification (SIC) system‚ motorcycles fall under a smaller subcategory called Motorcycle‚ ATV‚ and Personal
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The BMW group was founded in 1916 in Germany more precisely in Munich‚ Bavaria. On the 7th of March the company will be celebrating their 101st anniversary. The group currently has three brands under its wings. The original BMW with diverse series targeting different markets‚ MINI‚ and Rolls-Royce Motor Cars. The presence of this German company is everywhere worldwide. The manufacturer is currently present in 14 countries worldwide for its manufacturing business. In total 31 manufacturing and assembling
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Sierra Mex. Ame. Film studies 1-10-13 Per.5 Motorcycle Diaries Film Exam The movie Motorcycle Diaries is about to friends Ernesto Guevara who has the nickname “fuser” and Alberto Granado. Ernesto is a doctor in the process; he has taken a break from his studies to go on a trip‚ and Alberto is a biochemist. These two friends set off on a journey that starts off in Buenos Aries to travel across the whole region of South America on a motorcycle. From the beginning these two friends have the
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Flooding the Indian Motorcycle Market A spree of launches An Introduction: This case talks about how the Indian market got flooded with Motorcycles. In 1999 the main players in the market were :- * Hero Honda Ltd. * Kinetic Engineering Ltd. * Bajaj Ltd. * Royal Enfield Ltd. 1999: Hero Honda launched CBZ 156cc motorcycle . Bajaj launched Kawasaki‚ Boxer AT & CT .Royal enfield launched machismo A350 and lightning 535 . Kinetic engineering ltd launched Brat and kinetic challenger
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