Strategic Analysis of BMW AG 1.1 Evaluation of strategic factors affecting BMW strategy To understand factors that influence on the competitiveness of BMW the SWOT analysis is applicable. Strength Weakness • Strong Brand Reputation • High cost policy • Trained and highly skilled workforce • Inefficient brand portfolio • High quality products • High product prices • Corporate Social Responsibility • Inefficient level of acquisition and • Contribution to the environment
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PROJECT PROPOSAL Strategies and Tactics Employed by BMW in Pricing‚ Production and Resource Utilization using Micro And Macroeconomic Theory MBA Full time Sept. Intake 2012 Course Module Managerial Economics Course Co ordinator Ceyhun Elci
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BMW Z3 Launch HBS Case Study Date: 18th August 2009 Question 1 Define what you see as the 2 main risks and 2 main benefits of non traditional marketing. Use the BMW case to support your assertions. A paragraph explaining each point will be sufficient. Answer 1 The Z3 case shows how communications strategy and tactics have evolved beyond traditional TV and print advertising. *Two key* Risks of Non-Traditional Marketing are highlighted below: *Systems not in place to measure
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What is Offensive Marketing? When more than one company offers the same kind of product‚ each company only receives a percentage of all sales of that kind of product. This percentage is called a “market share‚” and any effort to take some of the market share away from one company and bring it to another is called an offensive marketing plan. (See also Flanking Marketing) In the above case of the motorcycle business of the mid-to-late 20th century‚ the Harley Davidson Company saw its market share
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Perceptual Maps in Marketing: Thorr Motorcycles Thorr Motorcycles is a company plagued with waning sales of their products. Thorr must make some decisions to boost their sales. With the use of a perceptual map‚ Thorr will be able to develop a visual representation that will act as a guide to assist the company in regaining their sales and their place in the market. Thorr Motorcycles is suffering from decrease in the sales of the Cruiser Thorr. The company must create a market plan that would
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David Ferstand 7/29/2009 The History of “Ducati” In the world of motorcycles there is a specific breed of motorcycles known as superbikes. Each breed of superbike has a rich racing history that was influenced by great designers and competition. Despite minor setbacks superbikes have dominated the world of sport bikes and lead to the development of race-inspired motorcycles. Ducati‚ one of the biggest leaders in the world of superbike competition has a very interesting line of history
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Only a Biker knows why a dog sticks his head out of a car window. Bikers’ saying 1. Introduction. The motorcycle‚ since its inception‚ has always been more than transportation. Because it takes place in public space‚ and because‚ in developed nations‚ it’s no longer essential as an economic form of transportation‚ it’s become a sport as well. As a result‚ it’s always been iconic‚ even over-encoded‚ so the mere fact of riding is at once an activity and a performance. Its essence
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Is there always a question you get asked but have no idea how to answer? One question that just about all motorcycle riders struggle to answer‚ is “why?” The question is almost inevitable and always followed by some horrific motorcycle accident that some person’s ex-brother-in-law’s best friend was in. When it does come about‚ the answer always comes to mind immediately. Yet right when it is about to roll off the tongue‚ a blank is drawn and then an “uhh” or “well” results. After some wandering eyes
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Introduction In the case "Launching the BMW Z3 Roadster" the reader is immersed into the magical world of automobile marketing. The case deals with the launch‚ of the now infamous BMW Z3 roadster‚ a car that revolutionized and rejuvenated the boring American motor industry back in the mid 1990 ’s. The case talks about the successful first phase launch of this new drop top beauty. It focuses on the customers and how they suddenly picked up the marketing cues and stories depicted by the various promotional
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"BMW OF NORTH AMERICA: DREAM IT. BUILD IT. DRIVE IT" BMW has been in the mass customization business since 1992. This longevity in the customization expertise has enabled them to deliver on schedule and also make last minute changes in the production process. Customization at BMW also was instrumental in the successful re-launch of the iconic MINI. Technology and media have also impacted greatly to the buyers mentality in car purchase. Online research is a driver in the buying process‚ whether
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