18288003810000 Commonwealth Bank Business Report 2014 Table of Contents Section 1: Executive Summary4 Section 2: Environmental Analysis5 2.1 External Analysis 2.1.1 PESTLE model 2.1.2 Porter’s five forces 2.2 Internal Analysis 2.2.1 Strategic Resources 2.2.2 Value Chain Analysis Section 3: Global Expansion11 3.1 Regional Expansion Strategy Section 4: Ethical Capitalism11 4.1 Ethical and Social Implication Section 5: Strategic Decision about Asset
Premium Management Strategic management Marketing
Contents: 1. Executive Summary Southwest Airlines Company is a domestic airline that provides primarily short-haul‚ high-frequency‚ point-to-point‚ low fare services to 53 airports in 52 cities in 26 states throughout the United States. Southwest focuses primarily on point-to-point service‚ providing more direct nonstop routes for short-hauls customers and‚ therefore minimizing connections‚ delay and total trip time. The company is average trips length is 441 miles with an average flight time
Premium Southwest Airlines Airline
on “what makes a BMW a BMW”. In fact‚ there was no product launch to advertise and BMW was able to use this time to shift its strategy from ‘push’ to ‘pull’. The goal of this advertisement was to “produce the most exciting‚ fun thing people had ever seen come out of their computer”. In terms of numbers‚ this campaign was used to maintain growth and sales‚ which had been growing excessively since 1992: from 60 000 units sold to 180 000 units (exhibit 1). In terms of target‚ BMW wanted to attract
Premium Super Bowl BMW Target market
[pic] BUSINESS STRATEGY EVALUATIONS OF BMW Prepared by |Mr. Yi Ze‚ Li ( Tommy ) |ID. 5237802 |SEC. 471 | |Ms. Kidtaya C. |ID. 5225103 |SEC. 471 | |Ms. Meng-Chien C. |ID. 5135116 |SEC. 471 | IN PARTIAL FULFILMENT OF THE REQUIREMENTS
Premium BMW
Executive Summary BMW has embarked on a mission to cut its notoriously long product development time in half utilizing a newly developed system code named "Digital Car". Senior management has decided to utilize the new process on the 7-series platform. In order to accomplish this goal‚ BMW is preparing to take advantage of the latest computer technology in car development. At the forefront of the new plan is a debate over the use of computer-aided-styling (CAS). We recommend that BMW implement the
Premium Design Computer-aided design Management
INTRODUCTION (Shirley Daniels) says that the management of customer value is an advanced version of the measurement of customer satisfaction (2000). However‚ Godiva takes some simple steps to create customer value. PERCEIVED BENEFITS Product Benefits (Day 1990; Peter & Olson 1990) “From the consumer’s point of view‚ the products are seen as a range of benefits‚ not traits. However‚ Godiva have managed to gain great success by refreshing it’s brand and introducing new range every now and
Premium Brand Marketing Chocolate
The History of BMW The name BMW came from Karl Friedrich Rapp‚ who was a Bavarian but well known as an engineer in 1916. BMW stands for Bayersiche Motoren Werke (Bavarian Motor Works) and its first appearance was actually in an aircraft engine. In 1917 this 6 cylinder Type IIIa went into production. When the Treaty of Versailles was signed and it forced them to stop production because it prohibited BMW from making aircraft engines in 1919. So they started to build air brakes for railway cars
Premium BMW Automotive industry
Background: The Munich based Bayerische Motoren Werke AG(BMW)automobile company grew into one of the leading automobile producers in the world by the 1990s‚ and radically changed the way BMW was handling “innovation process management” at its automobile division. Goals: To develop and demonstrate exceptional skills in constantly creating and capturing value‚ through its innovations and development of new products. Actions(Actual Ideas): The new innovation management system was developed and
Premium Innovation
20). Pestle analysis is a technique used to assist corporations in understanding the external environment in which they operate in the present and future. It helps an organization to assess the macroeconomic conditions surrounding it in order to make a business decision. It works more efficiently when used in conjunction with risk analysis‚ SWOT analysis‚ and urgency grid. Expert knowledge of the organization and its external surrounding is also important in pestle analysis. The word PESTLE was coined
Premium SWOT analysis Outsourcing Globalization
Time and time again BMW has demonstrated its effective marketing mix which is evident in the advertisement below. First let’s break down the Marketing Mix into the four Ps: Product‚ Price‚ Promotion‚ and Place (concept discussed in Chapter 2 and in lecture). BMW manufactures high-quality automobiles which come in a variety of styles and designs. BMW offers everything from small cars to large cars‚ SUVs‚ convertibles and motorcycles. The sleek design and sporty appearance of all BMW vehicles has allowed
Premium Advertising