“SMART MATERIALS” ABSTRACT The world has undergone two materials ages‚ the plastics age and the composite age‚ during the past centuries. In the midst of these two ages a new era has developed. This is the smart materials era. According to early definitions‚ smart materials are materials that respond to their environments in a timely manner. The definition of smart materials has been expanded to materials that receive‚ transmit or process a stimulus and respond
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Hounsfeild Tensometer Torsion Tensile Tester Vickers Hardness Tester. Summery introduction This project will go into depth of the usage of material selection. After being paired with a fellow student we were given the task of testing 0.1% Carbon Steel‚ 0.4% heat treated steel along with a unknown specimen. To test these materials I will be using 4 types of methods Visual Inspection Hounsfeild Tensometer Torsion Tensile Tester Vickers Hardness Tester. Visual test While
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What’s the Next Step for BMW? Though BMW has a fairly large market share in its class‚ the path for BMW has not always been smooth sailing. Their success is linked with factors such as creative marketing‚ consumer involvement‚ and product reinvigoration. BMW started out as a very prestigious brand‚ but shares eventually came stumbling down when Honda introduced the Acura at a lower price. Honda offered service‚ reliability‚ and quality and charged less. After this hard time‚ BMW took actions to reinvigorate
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Composite materials A composite material consists of two or more physically and/or chemically distinct‚ suitably arranged or distributed phases‚ with an interface separating them. It has characteristics that are not depicted by any of the components in isolation Most commonly‚ composite materials have a bulk phase‚ which is continuous‚ called the matrix‚ and one dispersed‚ non-continuous‚ phase called the reinforcement‚ which is usually harder and stronger. The arrangement of the fiber in the matrix
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that came to mind for this assignment was the BMW short films. The BMW short films were launched in 2002 as part of a large BMW marketing campaign. BMW‚ the “Ultimate Driving Machine” became the ultimate interactive marketing campaign through BMW Films. Traditionally‚ BMW had always supported the release of a new vehicle with an advertising campaign designed to reinforce the brand promise of delivering the world’s most exciting luxury cars. But in 2000‚ BMW had a window of opportunity when it could do
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Essay 15: What is the purpose of the sensorial materials? Describe the essential qualities needed in a sensorial apparatus. “The first of the child’s organs to begin functioning are his senses....instruments by which we lay hold impressions‚ and these‚ in the child’s case‚ have to become “incarnated”‚ made part of his personality.” The Absorbent Mind‚ Chapter 8‚ p. 84 A child’s journey in life begins as a physical embryo right from the time that he is in his mother’s womb
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BMW Group ’s Worldwide Mission Statement "The mission statement up to the year 2020 is clearly defined: the BMW Group is the world ’s leading provider of premium products and premium services for individual mobility." BMW is one of the most widely know luxury class car manufacturers in the world. They have great branding strategy and technology but the entrance of Japanese manufacturers in the U.S. auto market creates a problem for BMW. Japanese companies have luxury cars that are lower in price
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STRENGTH OF MATERIAL TENSILE TESTING OF METALS STRENGTH OF MATERIAL TENSILE TESTING OF METALS OBJECTIVE : Tension test is carried out; to obtain the stress-strain diagram‚ to determine the tensile properties and hence to get valuable information about the mechanical behavior and the engineering performance of the material… INTRODUCTION: A tensile test‚ also known as a tension test‚ tests a material’s strength. It’s a mechanical
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units sold in 2001. The market for premium products is clearly growing faster than the total market‚ particularly in the small car market. Many customers will not compromise safety‚ quality‚ driving characteristics‚ and individualism (BMW Group‚ 2003). Though BMW currently caters to the premium automotive market‚ other high-end competitors such as Mercedes also have products positioned to capture the entry market. This paper will provide a situational analysis of BMW’s newest product endeavor‚ the
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Launching the BMW Z3 Roadster January 1996 marked the beginning of Phase II of BMW of North America Inc.’s Z3 roadster introduction. Phase I had centered around the placement of the new $28‚750 two-seat convertible in the James Bond hit movie‚ GoldenEye‚ which premiered several months earlier. While not yet critically evaluated‚ results of the "out-of-the-box" pre-launch campaign appeared very positive: word-of-mouth concerning the Z3 and the James Bond cross-promotion were favorable‚ and product
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